2025 Hashtag Holidays for Your Content material Technique

Hashtags assist folks join by constructing communities that generate buzz and creating social media holidays for followers to have a good time collectively. Hashtag holidays are social media occasions that drive engagement, spark conversations and provide well timed alternatives for manufacturers.

From #DressUpYourPetDay to #CustomerAppreciationDay, there are a whole lot of hashtag holidays to select from. By utilizing the fitting ones, you possibly can forge relationships together with your supreme clients and attain your objectives on social. However it may be tough to find out which of them are related in your model and can resonate together with your viewers.

We’ve curated a complete listing of the highest hashtag holidays for 2025. Learn on to be taught extra about easy methods to discover the fitting social-specific holidays to boost your calendar and model examples that stood out to us from 2023 and 2024.

What are hashtag holidays?

Hashtag holidays are particular days—starting from international celebrations to quirky, themed events—that acquire traction on social media by way of their designated hashtags.

You’re in all probability conversant in huge ones like #ValentinesDay, #InternationalWomensDay and #AprilFoolsDay. However what about celebrating #NationalDonutDay on June seventh or #PlanForVacationDay on January thirtieth?

Each month provides distinctive alternatives to faucet into these social media moments, making your posts really feel well timed, related and interesting.

Creating your hashtag vacation technique

Like every social media plan, your vacation hashtag technique wants considerate planning. Observe these easy steps to craft a technique that aligns together with your objectives and engages your viewers.

Select related hashtag holidays

It’s essential to know your model’s social objectives and aims, and your viewers’s wants that will help you keep away from celebrating hashtag holidays that will not be related.

Based on the newest version of The Sprout Social Index™, the primary purpose customers comply with manufacturers on social is to remain knowledgeable about new services, so search for methods to tie hashtag holidays to your choices. For instance, #NationalBookDay content material is an ideal match for a library.

Be considerate about what holidays work in your model and easy methods to incorporate them into your social media calendar.

When figuring out which hashtags are proper in your model, ask your self two questions:

• Does this hashtag look like a pure match for the model?
• Will this hashtag vacation resonate with my viewers?

Use client information for decision-making

Social listening offers a deeper understanding of your viewers. It helps entrepreneurs analyze on-line conversations, establish trending subjects and uncover alternatives to have interaction with related themes.

For instance, Sprout’s Social Listening options aid you monitor discussions round your trade and model. It will aid you discover the hashtags and subjects your viewers cares about most, providing you with a transparent course on which hashtag holidays to prioritize.

Equally, Sprout Tags aid you monitor the hashtags your model already makes use of to establish which of them are driving engagement and refine your technique.

Combining social listening insights with hashtag monitoring by way of Sprout Tags will allow you to align your content material with viewers pursuits, faucet into trending conversations and increase the outcomes of your hashtag vacation campaigns.

Analysis hashtag holidays earlier than creating content material

When you’ve recognized vacation hashtags that align together with your viewers, dive deeper to make sure your content material feels related and well timed. Take a look at how different manufacturers in your trade approached comparable holidays final 12 months and consider what resonated with their audiences.

As the vacation approaches, refresh your analysis with up to date social listening information to establish trending conversations and themes. This will provide you with a transparent image of how individuals are celebrating this 12 months and aid you create content material to replicate real-time sentiment and international context.

Put together your hashtag vacation content material prematurely

Don’t wait till the vacation to create your content material. After getting an ideal thought, begin useful resource planning accordingly. Then, start the method of making your content material, getting it accredited and scheduling it prematurely.

Don’t neglect to have enjoyable and get inventive together with your posts. Use hashtag holidays as a chance to showcase your model’s character by including humor, trending codecs or interactive parts like polls and quizzes.

You too can have interaction your viewers by posting user-generated content material (UGC)—ask them to share photographs, tales or concepts associated to the vacation and have their contributions in your posts.

Repurpose content material the place it is smart. For instance, when you’re celebrating #NationalPizzaDay, repurpose an previous recipe submit with up to date visuals or pair it with a trending meme for a contemporary spin.

Word: The enjoyable nature of hashtag holidays makes them the right alternative to collaborate with different members of your group. Loop in your teammates as quickly as potential when you’re planning to hitch forces.

2025 hashtag holidays to incorporate in your month-to-month calendar (with examples)

Listed here are a few of our favourite hashtag holidays from 2023 and 2024 and the manufacturers that nailed their execution.

January hashtag holidays

#NationalTriviaDay

Because the Jeopardy of hashtag holidays, #NationalTriviaDay marks the day yearly when folks (and types) can flaunt their area of interest data. For Trivia fans, January 4 is the spotlight of their 12 months.

In 2024, Infiniti USA engaged its Instagram followers with a enjoyable quiz, difficult them to call as many showcased automobile fashions as potential. The submit garnered hundreds of engagements from automobile fans worldwide.

Apply it: Use this vacation as an opportunity to gamify your new product bulletins or model historical past. Ask your neighborhood in the event that they know the way your merchandise are made or in the event that they bear in mind the unique title of your prime merchandise. Watch the likes, replies and solutions come streaming in.

#NationalHatDay

January 15 is #NationalHatDay—an ideal time to indicate your love for hats. It’s additionally an ideal alternative to host an interactive giveaway to spark conversations and enhance engagement.

For instance, Lids celebrated #NationalHatDay with a giveaway providing branded merchandise and a present card to at least one fortunate winner. The competition inspired folks to love, tag pals and remark—a easy but efficient method to increase engagement.

Apply it: Use #NationalHatDay to showcase your branded swag. Provide prizes that replicate your model’s character and encourage followers to take part by tagging pals or sharing private tales.

#NationalPieDay

Yearly on January 23, folks everywhere in the US have a good time one in every of America’s favourite desserts. #NationalPieDay is an ideal hashtag vacation for pie outlets. However eating places and meals producers aren’t the one manufacturers who can get a slice of this social buzz.

9GAG celebrated #NationalPieDay with a playful screenshot recreation. Viewers have been inspired to take a screenshot of a spinning pie carousel, with the pie they landed on revealing their “pie character.” This interactive method captivated their viewers and turned a easy submit right into a extremely partaking exercise.

Apply it: Are there inventive and interactive methods your product can intersect with pie? If that’s the case, lean into them when planning your content material.

February hashtag holidays

#NationalPizzaDay

As one of the scrumptious hashtag holidays, #NationalPizzaDay on February 9 is a perfect alternative to showcase your gooey cheese and buttery crust and rally your clients round fan-favorite choices.

Dominos launched a Nationwide Pizza Day contest to have interaction their viewers. Within the feedback part of the Instagram submit about their giveaway, their most loyal followers have been desirous to share their go-to pizza order.

Apply it: Whether or not you’re increasing your choices to incorporate pizza otherwise you’re a long-established chain, folks love an opportunity to win free objects out of your menu. Host a giveaway or contest to have a good time this vacation.

#GalentinesDay

Whereas Galentine’s Day formally originated on the present “Parks and Recreation,” February 13 grew to become broadly celebrated on social as a approach for everybody to go all-out for his or her besties.

Final #GalentinesDay, KushKards showcased a curated assortment of pink greeting playing cards and present units good for celebrating friendships.

Apply it: How can your merchandise cater to finest pals? Strive making a #GalentinesDay present information or share concepts on easy methods to have a good time your bestie with the assistance of your model.

#LoveYourPetDay

Celebrated on February 20, #LoveYourPetDay is a big day for pet house owners to indicate off their beloved furry companions. It’s a heartwarming alternative for manufacturers to faucet into the common love for pets.

Final #LoveYourPetDay, Spectrum Collections celebrated by showcasing their Woman and the Tramp assortment. Their submit featured cute pet-themed merchandise, completely tying their providing to the vacation. In addition they inspired followers to share photos of their pets, providing an opportunity to be featured on their Instagram tales.

Apply it: Contemplate highlighting pet-themed merchandise, sharing user-generated content material of consumers’ pets or behind-the-scenes content material of workers with their pets. Make it a enjoyable and rewarding day in your viewers to have interaction together with your model.

March hashtag holidays

#PopcornLoversDay

#PopcornLoversDay is noticed on March 10. The hashtag vacation is an opportunity for snack fans to get pleasure from new popcorn flavors and desserts.

Hidden Valley Ranch celebrated #PopcornLoversDay by sharing a enjoyable submit of an unlikely pairing: popcorn and ranch. The submit sparked curiosity in regards to the distinctive pairing and created buzz round their product.

Apply it: When celebrating #PopcornLoversDay on social, manufacturers ought to take a cue from Hidden Valley Ranch and pair popcorn with an exercise associated to their services or products.

#WorldStorytellingDay

#WorldStorytellingDay on March 20 brings an historic custom to a contemporary discussion board by connecting folks by way of tales.

In 2023, the co-founder of the nonprofit group Little one Come up shared an article in regards to the energy of the world’s smallest storytellers, kids. The humanitarian group’s #WorldStorytellingDay LinkedIn submit summarized their mission and the way storytelling helps them rework the lives of kids worldwide.

Apply it: Use #WorldStorytellingDay to tie your content material again to your mission or the historical past of your model.

April hashtag holidays

#NationalSiblingsDay

Let’s hear it for the siblings. #NationalSiblingsDay on April 10 celebrates the particular bond siblings share.

Some manufacturers have a good time the hashtag vacation actually. Final 12 months, Southwest Airways launched their clients to siblings on their flight crews on this TikTok video.

Apply it: In case you have siblings working at your group, contemplate highlighting them on #NationalSiblingsDay. You too can characteristic different siblings like cute animals and well-known households.

#EarthDay

#EarthDay is greater than only a hashtag vacation—it’s the world’s largest environmental motion. Social media helps the trigger acquire momentum, which is why each April 22 your feeds are flooded with Earth appreciation content material.

Grove Collaborative, the sustainable cleansing and private care merchandise model, takes #EarthDay to the following stage by celebrating #EarthMonth. They held a contest in honor of Earth Month to spotlight Sustainable Superstars from their neighborhood.

Apply it: Should you submit on #EarthDay, be sure that to align your content material together with your company accountability initiatives. A submit with no motion to again it up will fall flat. Present your viewers what you’re doing to present again, and take a second to spotlight your neighborhood members who’re main the sustainability cost.

Could hashtag holidays

#StarWarsDay

#Maythe4thBeWithYou—or #StarWarsDay—on Could 4 is the celebration of all issues Star Wars. Put together your Child Yoda memes and Chewbacca cosplay and queue up all 12+ films.

On #Maythe4th, LEGO rounded up user-generated content material of their legendary LEGO Star Wars units. The consequence was an awe-inspiring carousel that reminded their followers of epic battles they might construct of their houses.

Apply it: This quirky hashtag vacation isn’t proper for each model. But when your neighborhood is made up of die-hard Star Wars followers, they’ll respect you venturing to a galaxy far, far-off. Simply you’ll want to use the fitting lingo and create related content material, or you might threat ending up in your neighborhood’s darkish aspect. Could the power be with you.

#InternationalMuseumDay

#InternationalMuseumDay, celebrated yearly on Could 18, shines a highlight on the significance of museums in cultural change and schooling. It’s a chance tothe good event to discover artwork, historical past, and innovation—whether or not nearly or in individual.

In 2024, on #InternationalMuseumDay, ICOM shared a communications equipment designed to assist museums worldwide take part within the celebrations. Their marketing campaign inspired museums to have interaction with the theme by internet hosting occasions, sharing tales, and selling their position as data hubs.

Apply it: Companion with museums or cultural establishments to create content material that aligns with the theme. Share tales, host instructional classes, or highlight museum collections to encourage your viewers to understand the transformative energy of museums.

June hashtag holidays

#NationalDonutDay

On the primary Friday of June, we have a good time #NationalDonutDay and pay homage to the glazed, cream-filled treats.

While you image donuts, it’s arduous to not think about racks of sugary goodness supplied at Dunkin’. In 2024, the model gave away free donuts to everybody who bought a beverage for the hashtag vacation. They promoted the giveaway with a cheeky message to followers on social.

Apply it: It’s arduous to not love free donuts. Providing a donut giveaway will assist generate foot site visitors to your retailer and engagement on social. Even when you aren’t a donut maker, strive partnering with a baked items firm to generate foot site visitors and profit from the event.

July hashtag holidays

#WorldUFODay

Should you consider in aliens, you’re not alone. Some 65% of People consider clever life exists exterior of Earth. On July 2 social media customers commemorate the hunt to be taught extra about what lies past the celebs with #WorldUFODay.

Even when you don’t have a sci-fi model, you possibly can nonetheless create out-of-this-world content material. For instance, the Metropolis of Las Vegas celebrated the hashtag vacation with an ode to the alien-themed points of interest of their metropolis.

Apply it: Don’t overthink it. Discover a enjoyable, playful method to hyperlink your manufacturers’ choices to the alien phenomenon.

August hashtag holidays

#NationalLazyDay

#NationalLazyDay on August 10 is a hashtag vacation we will all get behind. Who doesn’t want an excuse to take a break and be cozy?

La-Z-Boy, the cozy furnishings firm, confirmed their clients how they assist make on a regular basis lazy. They paired movies of individuals resting of their well-known recliners on the Plaza.

Apply it: How do your merchandise/companies give your clients an opportunity to be “lazy”? Take a cue from La-Z-Boy and present your followers how one can assist them sit again and calm down.

#WorldPhotographyDay

Do you know 61,400+ photographs are taken each second? #WorldPhotographyDay on August 19 offers folks a chance to share their love of pictures.

Philanthropic pet service group Vets4Pets Cross Palms requested followers to share images of their pets on the theme of “What’s a day like in your pet?” utilizing the hashtag #AnEntireDay.

Apply it: Should you’re a pictures model, share the folks behind your organization’s favourite photographs and ask your clients to share their favorites with you. This vacation is a good alternative to construct neighborhood and true connection.

September hashtag holidays

#NationalGrandparentsDay

On the primary Sunday after Labor Day within the US, we have a good time all our beloved grandparents on #NationalGrandparentsDay.

To have a good time the event, Papersource, the paper items firm, shared directions for easy methods to make selfmade playing cards for folks who’ve been “promoted” to grandparent standing. The candy tutorial endeared and impressed their followers.

Apply it: Rejoice the hashtag vacation by presenting your viewers with grandparent present guides made together with your merchandise. Or take a web page from Papersource’s content material technique and share DIY concepts.

#WomensHealthAndFitnessDay

The final Wednesday of September is #WomensHealthAndFitnessDay. This hashtag vacation celebrates rituals that promote ladies’s well-being and encourage ladies to search out pleasure in motion.

To have a good time, Dr. Teal’s wellness and private care model created a video about bettering the sleep cycle. The video featured their Epsom salt merchandise as the right addition to restoration routines.

Apply it: In case your model is within the wellness trade, carve out a spot in your content material calendar for #WomensHealthAndFitnessDay. Present your viewers easy methods to use your merchandise to help their health journey and general well-being.

October hashtag holidays

#InternationalCoffeeDay

Maybe essentially the most beloved hashtag vacation of all, #InternationalCoffeeDay on October 1 celebrates our collective love of java.

On #InternationalCoffeeDay, the U.S. State Division celebrated with a espresso break alongside their unbelievable group, having fun with every little thing from Turkish espresso to frothy espressos. Highlighting the variety in flavors and camaraderie, they invited others to discover alternatives to hitch the group.

Apply it: Make espresso the star of your content material on #InternationalCoffeeDay. Flip your emblem into latte artwork. Present your group recharging with a cup of joe. Give away free espresso to everybody who visits your retailer. Give the folks what they need: espresso.

#NationalCatDay

If there’s something pet mother and father love, it’s an opportunity to indicate you their pets. On #NationalCatDay on October 29, cat house owners spoil their kitties with additional love and submit their favourite photographs and movies of them.

Tocaboca celebrated #NationalCatDay by making a video of all cats within the TocaBoca world. The video requested viewersviews to decide on their favourite cat and drop the quantity within the feedback. A straightforward-peasy approach of partaking with their follower-base.

Apply it: How do cats play a task in your small business? Do distant workers have cats who crash their video calls? Function them in your subsequent video. Additionally, with Halloween across the nook, you may give your cat content material a spooky twist.

H4: November hashtag holidays

November marks the beginning of the festive buzz, bringing with it the right alternative to discover vacation season hashtags. Use these trending tags to hitch the enjoyable and have interaction together with your viewers!

H3: #GivingTuesday

#GivingTuesday marks the Tuesday after Black Friday when folks flip their spending towards nonprofits.

On #GivingTuesday, The Ottawa Mission partnered with @dymonselfstorage, which lit its services inexperienced to represent hope, well being, and new beginnings. DYMON matched donations made on December 2– and three and pledged to donate a meal for each share of their submit, encouraging the neighborhood to unite to help these experiencing homelessness.

Apply it: Except you’re an NGO or partnering with one, don’t promote your content material on #GivingTuesday. As a substitute, amplify and make area for organizations which can be serving communities in want.

December hashtag holidays

December is crammed with festive spirit, making it the right time to leverage widespread Christmas vacation hashtags like #MerryChristmas and #ChristmasEve for significant engagement. Discover another widespread vacation hashtags beneath.

#NationalCupcakeDay

Who doesn’t like cupcakes? Celebrated on December 15, #NationalCupcakeDay is a perfect vacation for bakeries, meals manufacturers and even way of life companies to have interaction with their viewers in a enjoyable approach.

Wilton used this chance to showcase its best-selling cake adorning merchandise and inspired followers to take a look at the recipes by clicking the hyperlink within the bio. Their distinctive cupcakes created curiosity among the many viewers and this in flip helped them get hundreds of engagements on and off social media.

Apply it: Share festive cupcake recipes, host cupcake adorning contests or provide particular reductions. Sweeten the day by partaking your viewers and showcasing your creativity!

#Festivus

Though the present “Seinfeld” ended way back, it’s nonetheless influencing popular culture. Within the present, the character George Constanza’s household celebrated #Festivus as a substitute for Christmas. Since then, Dec 23 has develop into a vacation season hashtag noticed by Seinfield superfans.

The Mets joined the #Festivus enjoyable on Instagram, sharing a playful submit that learn, “Festivus is your heritage, George. Blissful Festivus!” The caption introduced nostalgic humor from the Seinfeld-inspired vacation, partaking their followers with a intelligent nod to popular culture.

Apply it: In case your neighborhood is stuffed with Seinfeld appreciators, make room in your vacation content material calendar for #Festivus. Make sure you embody nods to vacation traditions like displaying an aluminum pole and performing the airing of grievances.

What’s subsequent in your content material in 2025

Now that you realize a number of the hashtag holidays arising in 2025, it’s time to start out planning. Bear in mind to remain true to your model by selecting related hashtags that can assist foster a deeper connection together with your target market.

Use our 30-day social media plan template to make sure your social media content material aligns together with your neighborhood’s pursuits and contributes to general enterprise worth. By finishing only one job every day for the following 30 days, you possibly can absolutely rework your social content material.