29 Influencer Advertising Statistics for Your Social Technique in 2025

Influencer advertising is a quickly evolving trade. The important thing efficiency indicators, marketing campaign codecs and content material objectives that outlined final 12 months’s success is probably not as highly effective in 2025. That will help you keep knowledgeable on the newest trade suggestions and tendencies, we’ve compiled these 29 pivotal influencer advertising statistics.

Spanning six classes, this checklist will provide you with a snapshot of the state of the trade, the preferred social media platforms, what it takes to create an efficient influencer advertising marketing campaign and a lot extra.

The 2024 Influencer Advertising Report

This checklist will embody influencer advertising statistics from the Sprout Social 2024 Influencer Advertising Report. It’s a four-in-one report masking client expectations, shopping for behaviors, model partnerships and long-term predictions. We’ll additionally cite information contemporary from the Q1 2025 Sprout Pulse Survey information.

Influencer advertising development statistics

Influencer advertising has been steadily rising over time and exhibits no signal of stopping. Take a look at these influencer advertising development statistics to be taught extra concerning the trade and its projections for the way forward for social media.

1. 86% of US entrepreneurs will accomplice with influencers in 2025

In 2021, virtually 70% of US entrepreneurs in firms bigger than 100 staff have been anticipated to make use of influencer advertising. That proportion has been steadily climbing ever since and is predicted to achieve 86% in 2025.

2.  26% of selling businesses and types allocate greater than 40% of their advertising budgets to influencer advertising worldwide

As of February 2024, 26% of the world’s advertising businesses and types have allotted greater than 40% of their advertising budgets to influencer partnerships. Surprisingly, 26.1% of selling businesses and types allotted lower than 10%. Each of those percentages grew YoY, which might trace at a rising polarization in opinion concerning influencer advertising budgets.

3. The influencer advertising trade was valued at $24 billion in 2024

The influencer advertising trade was price simply $1.7 billion again in 2016. It hit $16.4 billion in 2022 and grew to $24 billion in 2024. This exponential development demonstrates the well being of this trade.

4. Instagram is the highest influencer advertising platform worldwide

Over half of manufacturers (57%) deem Instagram to be their most popular social media platform for influencer campaigns. TikTok is an in depth second, most popular by 52% of manufacturers. Thirty-seven p.c of manufacturers selected YouTube, 28% selected Fb and 12% selected LinkedIn.

5. The worldwide influencer advertising platform trade is predicted to hit practically $33 billion in 2025

Influencer advertising platforms help with discovering influencers and partnering them with manufacturers, creating contracts, planning campaigns and extra. So it’s no shock that platform market dimension can also be rising and projected to achieve $33 billion in 2025.

Influencer advertising effectiveness statistics

So much goes into an efficient influencer advertising marketing campaign. Discovering the correct area of interest influencers, reaching the correct audiences and choosing the correct content material format and briefing technique can take a little bit of trial and error. These influencer advertising effectiveness statistics will aid you slim down what makes a marketing campaign profitable.

6. 65% of influencers wish to be concerned within the inventive course of

In accordance with information from the Sprout Social 2024 Influencer Advertising Report, 65% of influencers would relatively be concerned in inventive or product improvement conversations with manufacturers early on than observe a inflexible transient. Influencers are deeply in tune with the nuance of web tradition and perceive what angles will resonate with their very own audiences.

7. Entrepreneurs measure efficiency via engagement and hyperlink visitors, whereas influencers measure viewers development

The identical Sprout Influencer advertising report exhibits influencers measure efficiency by social media engagement metrics, viewers development and hyperlink visitors. Entrepreneurs range barely, benchmarking influencer advertising efficiency with social media engagement metrics (68%), hyperlink visitors from posts (50%) and elevated web site visitors throughout campaigns (45%).

8. Influencers want working with manufacturers on short-form movies, giveaways and product collaborations

When requested about their most popular content material format for model collaborations within the 2024 Influencer Advertising Report, 53% of influencers selected short-form movies between 15-30 seconds lengthy and solely 5% most popular evergreen activations.

9. 67% of customers suppose the important thing to the most effective model and influencer collaborations is being sincere and unbiased

Knowledge from the Client Expectations part of the Influencer Advertising Report exhibits that throughout all ages and genders, influencer partnerships are most certainly to cease the scroll if they’re sincere and unbiased (67%) and entertaining (48%). Customers are much less influenced by instructional (29%), stunning (19%) and aspirational content material (18%).

Influencer advertising ROI statistics

Influencer advertising budgets are at an all-time excessive, however what are manufacturers getting out of their influencer campaigns? Listed below are some influencer advertising ROI statistics straight from Sprout Social’s most up-to-date influencer advertising report that can assist you measure and maximize the affect of your subsequent marketing campaign.

10. Forming long-term relationships with influencers helps manufacturers lower your expenses

The 2024 Influencer Advertising Report signifies that half of influencers cost between $250-$1,000 per submit, however 71% supply reductions for longer-term partnerships and one other 25% would think about doing so sooner or later. This emphasizes the worth of long-term influencer-brand partnerships.

11. 86% of customers make a purchase order impressed by an influencer at the very least as soon as per 12 months

In accordance with survey responses within the Shopping for Behaviors part of the 2024 Influencer Advertising Report, 16% of customers rank influencer advertising as having essentially the most affect on their shopping for selections, however the actuality is that influencer content material drives virtually half (49%) of customers’ every day, weekly or month-to-month purchases. And virtually all (86%) of customers make a purchase order impressed by an influencer at the very least as soon as per 12 months.

12. 64% of customers consider real critiques are the simplest influencer content material sort

The highest influencer content material qualities that compel customers to buy from a model are real critiques (64%) and low cost codes (55%). This means {that a} profitable influencer marketing campaign plan in 2025 will contain asking influencers with an viewers overlap in the identical area of interest to supply real critiques and unique promotions to their viewers.

13. 62% of frequent patrons are more likely to share product suggestions with influencers

Influencer advertising ROI isn’t restricted to elevated web site visitors and conversions. Purchaser habits insights from the 2024 Influencer Advertising Report reveal that 29% of all customers are more likely to share product suggestions with influencers. That determine jumps to 41% for Gen Z customers and 62% for frequent patrons.

This exhibits that buyers are bringing influencers into the product suggestions loop. In case your care groups and entrepreneurs aren’t working intently with influencers to seize and handle this suggestions, you’re lacking out on worthwhile buyer insights.

14. B2C manufacturers work with a number of influencers at a time

Sprout Social’s Q1 Pulse information exhibits that B2C manufacturers are inclined to accomplice with extra influencers at a time, with 52% partnering with 6-10 directly and 23% partnering with 11-19.

B2B influencer advertising statistics

B2B influencer advertising is ready to take off in 2025. Manufacturers constructing their methods can be taught from the wins and rising pains described within the B2B influencer advertising statistics under.

15. 49% of B2B entrepreneurs predict influencer content material will pattern in 2025

Almost half of B2B entrepreneurs pointed to integrating influencer content material throughout their advertising methods as a high pattern to be careful for in 2025.

16. 58% of B2B advertising groups use an always-on influencer advertising strategy

An always-on strategy helps manufacturers domesticate long-term relationships with their influencers and their audiences. Almost three out of 5 B2B advertising groups use an always-on influencer advertising strategy. Entrepreneurs who don’t use an always-on strategy are 17 occasions extra more likely to report that their program is considerably or very ineffective. On the flip facet, 99% of groups utilizing an always-on strategy charge their applications as efficient.

17. 67% of B2B manufacturers use influencer advertising to extend model consciousness, whereas 54% use it to extend credibility and belief

In accordance with information from Sprout Social’s Q1 2025 Pulse Survey, growing model consciousness is the highest influencer advertising objective for many B2B manufacturers (67%). Different main objectives embody elevating credibility and belief (54%), boosting viewers engagement and buyer loyalty (37%), informing product improvement and co-creation (29%), and income development (24%).

TikTok influencer advertising statistics

Though US manufacturers might want to preserve a pulse on the way forward for TikTok, the platform continues to be an influencer advertising powerhouse globally. TikTok influencers have a number of the finest engagement charges, making this platform wonderful for turning area of interest audiences into loyal prospects. Listed below are some TikTok influencer advertising statistics to encourage your subsequent marketing campaign.

18. 27% of Gen Z customers interact with influencers on TikTok.

Knowledge from the 2024 Influencer Advertising Report exhibits that whereas 15% of Gen Z customers interact with influencers on social media general, over 1 / 4 (27%) interact with influencers on TikTok.

19. There are over 100,000 TikTok influencers within the US

As of June 2023, there have been over 100,000 TikTok influencers in the US, with follower counts starting from 5,000 all the way in which to 1,000,000+. And for the reason that complete variety of TikTok customers in the US grew from 150 million in March 2023 to 170 million in January 2024 (and a couple of billion globally), the platform is probably going now dwelling to much more United States influencers.

20. 88% of TikTok customers are nano-influencers

The bulk (87.68%) of TikTok influencers are nano-influencers with fewer than 10,000 followers. The typical engagement charge for TikTok nano-influencers is 10.3%—that’s greater than three factors larger than the 7.1% engagement charge anticipated by the platform’s mega-influencers.

Nearly all of Instagram influencers (76%) are additionally nano-influencers, however they obtain a median engagement charge of 1.73% (greater than eight factors decrease than their TikTok counterparts).

21. 54% of TikTok customers are beneath 24 years previous and 56% are feminine

Over half of TikTok customers are feminine and beneath 24 years previous. Technology Z would be the largest, wealthiest, highest-spending era in international historical past. In 2024, the era made up practically 25% of the world’s inhabitants and contributed 17% of client spending. In 2030, Gen Zers are anticipated to be the world’s largest era, comprising 19% of client spending.

Mixed with the financial affect exerted by the fashionable feminine client, this information makes influencer advertising on TikTok a golden alternative for manufacturers that cater to youthful ladies.

22. Magnificence is the most-discussed trade on TikTok, however foods and drinks has the best engagement charge

In accordance with The 2024 Influencer Advertising Benchmarks Report, magnificence is the most-discussed trade on TikTok, with 3.63M posts and a 2.46% engagement charge. Foods and drinks is one other trade to maintain your eye on. Whereas there have been fewer posts on this class (1.05M), its common engagement charge tops the checklist at 3%.

Instagram influencer advertising statistics

Instagram influencer advertising is a must-use technique for a lot of manufacturers, particularly contemplating most entrepreneurs agree it’s the highest influencer advertising platform. Study extra concerning the state of influencers on this social network via these Instagram influencer advertising statistics.

23. 77% of Instagram influencers worldwide have lower than 10,000 followers

The overwhelming majority of Instagram influencers are nano-influencers, with lower than 10,000 followers.

24. Gen X and Millennials are virtually twice as seemingly as Boomers to have interaction on Instagram

In accordance with the 2024 Influencer Advertising Report, Gen X and Millennials are practically twice as seemingly to have interaction on Instagram than Boomers, making the platform a perfect place to achieve Gen X and Millennial audiences.

25. Trend is the preferred area of interest on Instagram

Instagram is the preferred platform for fashion-related influencer content material. In accordance with our 2024 Influencer Advertising Benchmark information, the area of interest earned 35.8M posts and a median engagement charge of 1.59%.

26. Sporty content material received essentially the most Instagram engagement in 2023

Instagram Influencers who submit content material associated to sports activities and health received the highest engagement in 2023. Knowledge from The 2024 Influencer Advertising Benchmark Report exhibits this trade obtained 17.8M posts and an engagement charge of two.31%.

27. 79% of Reels customers have bought a services or products after watching a Reel

Instagram Reels are an ideal content material format for driving conversions. When surveyed, 79% of weekly Reels customers have bought a services or products after seeing it in a Reel.

YouTube influencer advertising stats

Lastly, let’s cowl YouTube influencer advertising stats and what its influencers appear like.

28. 51% of YouTube customers want to have interaction with a model’s long-form movies

Knowledge from The 2024 Social Media Content material Technique Report exhibits that greater than half of YouTube customers are most certainly to have interaction with manufacturers’ long-form movies (over 60 seconds), with 31-60-second movies coming in second place. From an influencer partnership standpoint, YouTube is the place manufacturers can check extra in-depth activations.

29. The highest three YouTube classes globally are gaming, sports activities and health and trend

In accordance with The 2024 Influencer Advertising Benchmarks Report, the industries with essentially the most content material on YouTube are gaming (1.24M posts), sports activities and health (650K posts) and trend (549K posts). The journey class could have solely gotten 146K posts, but it surely had the best engagement charge for the platform (1.83%).

Keep knowledgeable with influencer advertising statistics

Maintaining with the newest influencer advertising statistics is a stable manner to enhance the effectiveness of your influencer campaigns. Need to ramp up your influencer advertising technique even additional? You may check out these influencer advertising instruments to assist your group discover area of interest influencers, construct campaigns and kind long-lasting relationships with influencers and their audiences.