46 Twitter (X) Stats to Know in Advertising in 2025

The 2025 Sprout Social Index™ discovered {that a} whopping 93% of shoppers need manufacturers to maintain up with on-line tradition. And the place higher to remain “within the know” than on X?

Regardless of vital modifications, X (previously referred to as “Twitter”) continues to be the hub of trending conversations. So understanding how folks use the platform will assist you to faucet into present occasions and rising traits. This requires staying up-to-date on the most recent Twitter stats to tell your strategy.

When you may have entry to the most recent social media stats concerning the platform, you get a greater understanding of the traits shaping the net world. This helps you have interaction your viewers in a means that resonates with them.

Try these 45+ X statistics to encourage and information your social media technique this 12 months.

Common Twitter (X) stats each marketer ought to know

1. Variety of customers worldwide: 415.3 million
2. Month-to-month energetic customers: 611 million
3. Worldwide utilization rating: 12^th hottest social community
4. Possession: Privately held
5. Monetizable day by day energetic customers: 237.8 million
6. Common day by day utilization: 11 minutes
7. Common month-to-month time spent: 3.7 hours
8. Worldwide day by day engagement rating: Seventh most-used social community
9. Variety of month-to-month web site visits: 4.44 billion
10. Web site reputation rating: Sixth hottest web site
11. Median engagement charge: 0.015%
12. Median variety of Tweets per week: 2.16
13. High content material choice on X: Informative
14. Variety of X customers utilizing it as a information supply: 59%

Between new possession and main platform upheavals, X has been at a novel crossroads for the previous few years. The platform’s full rebranding and month-to-month verification charges initially turned customers away from X.

Some projections even indicated a 5% decline in X month-to-month energetic customers between 2022 and 2024.

(Professional tip: Use Twitter (X) analytics instruments to trace if these modifications are affecting your model’s viewers efficiency.)

On the similar time, we’ve additionally been witnessing a surge in person exercise on the platform. With new content material moderation insurance policies in place, X is seeing elevated engagement. Many of those engagements come from accounts which were beforehand banned or restricted.

Owing to those modifications, there are conflicting reviews about how many individuals use X.

Regardless of the preliminary decline in customers, issues have slowed down since 2024. Statista is forecasting a 17.32% enhance in customers between 2024 and 2028. In keeping with the report, there are at the moment 415.3 million X customers worldwide. This means a gradual enhance in X customers over time despite the preliminary decline.

Nonetheless, different reviews put the platform’s month-to-month energetic person depend at over 600 million. This could rank X because the 12^th hottest social community primarily based on the variety of month-to-month energetic customers.

Supply: Statista

The platform additionally continues to see vital day by day exercise. In keeping with the most recent accessible knowledge, there have been 237.8 million monetizable day by day energetic customers on the platform in Q2 of 2022. That’s greater than 57% of the platform’s customers logging in day by day.

This marked a rise from the earlier quarter, the place it had 229 million monetizable day by day energetic customers.

On the similar time, individuals are spending much less time on the platform and on social media as an entire. Oberlo reviews that X customers spend a mean of 11 minutes per day on the platform. It is a sharp decline from earlier years, when customers would spend over half-hour per day on X.

The most recent knowledge from DataReportal additionally exhibits that customers are solely spending about 3.7 hours per 30 days on the platform.

To coincide with this, some reviews additionally reveal that folks aren’t participating as a lot on the platform. RivalIQ notes that the median engagement charge on X decreased from 0.029% in 2024 to 0.015% in 2025. But sports activities groups proceed to see pretty larger engagement at a median of 0.073%.

Manufacturers are additionally posting much less continuously. The median Tweet frequency stands at 2.16 Tweets per week. It is a vital drop from the earlier 12 months’s median of three.31 Tweets per week.

However this doesn’t negate the platform’s position in driving conversations round trending subjects. X continues to be the highest supply of stories amongst all social media websites. A 2024 research discovered that 59% of the platform’s customers usually use it to get information. That is doubtless why media firms have essentially the most exercise on X, Tweeting at a median of 49.90 Tweets per week. Sports activities groups come at an in depth second with 44.25 Tweets per week.

Supply: RivalIQ

This discovering is in keeping with X customers having a choice for information-type content material on the platform. About 55% of customers desire to see informative content material. This makes it essentially the most most well-liked content material sort. Moreover, customers present a choice for related, participating and classy content material. As such, manufacturers utilizing the platform could make a mark by collaborating in trending conversations.

X additionally continues to rank as one of the crucial visited social media websites. The X.com web site sees a complete of 4.44 billion visits a month, which makes it the sixth hottest web site worldwide. X profiles rating prominently in search outcomes could possibly be a key issue contributing to those visits.

Twitter (X) person statistics to assist attain your viewers

15. Gender distribution: 60.9% male, 39.1% feminine (Notice: Sprout Social acknowledges gender isn’t binary, however our knowledge sources restrict their reporting to female and male.)
16. Age distribution: 36.6% between the ages of 25 and 34
17. High areas: United States, Japan, India
18. Cross-platform utilization: Instagram, LinkedIn and Fb
19. Training degree and revenue: 27% of X’s person base are school graduates and 78% of its person base makes between $70,000 and $100,000 yearly
20. High group: Suburban
21. Social media customers with an X profile: 48%
22. Males are extra doubtless than ladies to have an X profile
23. What folks use X for: Well timed updates and information

To maximise your likelihood of reaching your audience on X, it’s worthwhile to perceive the demographic breakdown of its person base.

As beforehand talked about, the platform tends to sway male, with 60.9% of customers figuring out as such. This pattern continues even while you have a look at X demographics particular to america. Pew Analysis Middle reviews that 25% of grownup males within the U.S. have used X. Solely 17% of grownup ladies within the U.S. say the identical. This makes it one of many few social networks with extra male than feminine customers.

Supply: Pew Analysis Middle

In relation to X age demographics, the platform’s reputation with Millennials hasn’t dwindled. It’s hottest with folks between the ages of 25 and 34 years outdated and least common with teenagers. Customers inside this age vary are additionally most energetic on Instagram, LinkedIn and Fb.

The Pew Analysis Middle research famous that 27% of U.S. X customers are school graduates. About 51% of the platform’s person base earns greater than $70,000 yearly whereas 27% make greater than $100,000 yearly. This highlights the platform’s highly-educated and high-earning base.

Furthermore, X sees essentially the most utilization amongst suburban communities (23%). City communities comply with shut behind at 22%.

Nations main in X utilization embody the U.S., Japan and India.

The excellent news for manufacturers trying to have interaction their X audience is that the core person base stays passionate concerning the community. Some manufacturers had been skeptical concerning the platform’s longevity after its transition to non-public possession. But X’s core person base stays energetic.

Sprout Social’s 2024 Community Content material Technique Report notes that 48% of social media customers have an X profile.

Our findings additionally present that customers go to X for real-time updates and information, upholding its status as a news-breaker platform. That is notably true for Child Boomers. So news-worthy content material and fascinating updates are almost certainly to resonate with the X goal market.

Twitter (X) stats companies want to tell their technique

24. Finest days to put up: Tuesday, Wednesday, Thursday
25. Most participating hours: 9 a.m. to three p.m.
26. Posting frequency for prime manufacturers: 4.2x per week
27. Engagement charge for prime manufacturers: 0.08%
28. Finest performing content material sort: Textual content
29. Variety of customers who work together with model content material day by day: 35%
30. Variety of customers who’ve engaged with a model: 75%
31. Why most customers work together with manufacturers: Leisure and training
32. Discoverability: #1 platform
33. X customers are 2x extra doubtless to have made an in-app buy
34. X customers are 36% extra doubtless to be the primary to attempt new issues
35. Variety of customers researching manufacturers and merchandise on X: 37.8%
36. Variety of customers reaching out for buyer care: 53%
37. 64% of X customers desire sending a message than calling a enterprise
38. Anticipated response time: Three hours or much less

While you construct your Twitter advertising technique, it’s crucial to align your content material with the fashion of the community. For instance, X is a fast-moving platform, and your X posts are straightforward to overlook in case you put up on the improper time.

In keeping with the 2024 Community Content material Technique Report, Tuesdays, Wednesdays, and Thursdays are the most effective days to put up on X.

As for timing, 9 a.m. to three p.m. are typically essentially the most participating hours. However this may occasionally fluctuate relying on the day of the week, with some days seeing engagements dwindle by midday. When unsure, use your analytics to grasp the most effective time to put up on Twitter (X) for what you are promoting.

By sending out your Tweets at the most effective time, you may catch your viewers after they’re most energetic. This lets you drive larger engagements to your model’s X account.

For context, RivalIQ reviews that the highest manufacturers on X have an engagement charge of about 0.08%. So something round this vary must be a superb engagement charge on the platform. Furthermore, they Tweet at a frequency of 4.2 instances per week. So the top-performing manufacturers on X are typically extra energetic and put up extra usually on common.

In the event you’re trying to ramp up your exercise on the platform, your greatest focus must be on textual content posts. The 2024 Community Content material Technique Report discovered that X customers are almost certainly to work together with textual content content material from manufacturers.

However be sure to combine issues up a bit to maintain your Feed recent and fascinating. Static photos and short-form movies (<15 seconds) additionally see loads of interactions on X.

So be sure to prioritize them for a robust and dynamic social media content material technique.

Despite the general decrease engagement on the platform, you’ll be completely happy to know that X customers are nonetheless interacting with manufacturers. In keeping with the 2024 Community Content material Technique Report, 35% of X customers work together with manufacturers day by day. And a Khoros research additionally discovered that 75% of customers have used the platform to interact with manufacturers.

Though information often is the prime cause for utilizing X, customers additionally use the platform for leisure. Connecting with family and friends and maintaining with influencers and celebrities are different common makes use of.

However relating to their model interactions, the platform’s objective modifications a bit. Shoppers nonetheless hunt down leisure. Nonetheless, they’re additionally almost certainly to interact with instructional product content material and contests and giveaways. This highlights the necessity for a robust edutainment social media content material technique to achieve your X audience.

With X customers actively interacting with manufacturers, it’s no shock that the platform drives discoverability. In keeping with inner knowledge, X is the primary platform for discoverability. And its superpower helps manufacturers acquire publicity to an viewers wanting to attempt one thing new. In keeping with X, 36% of individuals on the platform usually tend to be the primary to purchase new merchandise. They’re additionally twice as more likely to have made an in-app buy in comparison with customers on different platforms.

In the meantime, the DataReportal research additionally discovered that over 37% of X customers analysis manufacturers and merchandise on the platform. This makes it the fifth hottest social community for model analysis.

Shoppers aren’t simply on the platform for Twitter ecommerce, although. Many hunt down manufacturers to resolve care-related points. The beforehand cited Khoros research discovered that 53% of X customers who attain out to manufacturers accomplish that for this very cause.

This makes it the highest social media platform for in search of buyer care. The most recent social media customer support stats additionally present that 64% of X customers would reasonably attain out to a model on X than name the enterprise.

These numbers spotlight how essential it’s for manufacturers to supply help to their prospects on the platform. However not simply any help would do. Shoppers expect manufacturers to supply a swift response to their care-related points.

The Khoros research reveals that fifty% of X customers count on a response to their criticism inside three hours. That is no matter whether or not they shared a criticism publicly or in a non-public message. Assembly this anticipated timeframe may enhance loyalty to your model. 45% of customers additionally grow to be extra receptive to the model’s commercials.

As such, a constructive Twitter customer support expertise may simply sway shopping for selections.

Supply: Khoros

Twitter (X) statistics for advertisers

39. Annual advert income: $3.14 billion
40. Potential advert attain: 586 million
41. Common advert value (per first motion): $0.26 – $1.50
42. Typical month-to-month advert spend: $101 – $500
43. Trade inclusivity: Solely main social platform to permit hashish promoting

Promoting on Twitter takes a number of types. This consists of Promoted X Posts, Timeline Takeovers and Dynamic Product Adverts, amongst many others. The platform strives to repeatedly roll out new high-impact advert sorts to satisfy evolving shopper conduct.

Despite this, advert income on the platform has witnessed a decline previously couple of years.

In keeping with a current evaluation, the platform generated $3.14 billion in advert income in 2024. This equals a 5% decline from the earlier 12 months. In 2025, X advert income may face an additional decline of 4.8% at an estimated complete of $2.99 billion.

Supply: Oberlo

Regardless of the drop in advert income, X continues to be a chief platform for advertisers. In keeping with DataReportal, the platform boasts 586 million monetizable month-to-month energetic customers. That’s hundreds of thousands of individuals you can doubtlessly attain with the fitting concentrating on methods.

Plus, X provides a number of the most cost-effective promoting options. A WebFX survey discovered that promoted X posts value about $0.26 to $1.50 per motion, with 54% of companies spending this quantity. This permits most companies to maintain their advert spend low. About 53% of companies spend between $101 and $500 on X promoting.

Along with the low advert value, X is making engaging appeals for manufacturers to reinvest within the platform. One in every of these initiatives consists of permitting hashish promoting. (In case your model sells hashish, bookmark our article: How hashish manufacturers elevate their social media content material.)

Twitter (X) influencer statistics

As manufacturers proceed to discover influencer advertising methods, understanding how X influencers carry out in comparison with these on different platforms is essential for social media managers and digital advertising professionals. Under, we break down key metrics like engagement charges, value per put up and viewers attain that will help you make knowledgeable selections about leveraging X influencers in your campaigns.

44. Twitter (X) influencers have a decrease engagement charge in comparison with different platforms, however video content material performs notably higher

Engagement charge is likely one of the most crucial components in figuring out an influencer’s effectiveness. In keeping with our knowledge from Sprout Social Influencer Advertising, the typical engagement charge per put up from an X influencer in 2024 was 0.09%.

• Photograph posts had an engagement charge of 0.08%.
• Video posts carried out considerably higher, with an engagement charge of 0.42%.
• Textual content posts noticed a barely larger engagement charge than photograph posts at 0.1%.

In comparison with platforms like Instagram (1.8%) and TikTok (2.18%), X influencers see decrease engagement charges, notably on static posts. Nonetheless, video content material on X from influencers performs considerably higher than different content material sorts, making it a strategic format for manufacturers aiming to maximise engagement.

45. Influencer partnerships on Twitter (X) are cost-effective

Value-effectiveness is one other essential think about influencer advertising, and X influencers are typically on the decrease finish of the influencer pricing spectrum in comparison with platforms, like Instagram or YouTube. Primarily based on our knowledge from Sprout Social Influencer Advertising, right here’s the breakdown of common prices per put up on X:

• Nano-influencers: $11
• Micro-influencers: $60
• Mid-tier influencers: $550
• Macro-influencers: $1,500
• Mega-influencers: $11,000
• Celebrities: $22,000

For manufacturers with a restricted funds, X supplies a possibility to work with influencers at a decrease value whereas nonetheless reaching engaged audiences—notably by way of video content material.

46. The U.S. and UK are the top-performing markets for Twitter (X) influencer engagement

For entrepreneurs concentrating on worldwide audiences, understanding engagement distribution by nation is important. In keeping with Sprout Social Influencer Advertising knowledge, america led X influencer engagement in 2024 with 37 billion engagements, adopted by:

• UK: 5.9 billion engagements
• Brazil: 4.86 billion engagements
• Canada: 2.9 billion engagements
• India: 2.45 billion engagements

This exhibits us that X influencer engagement is most important within the U.S. and the UK, making them key markets for manufacturers trying to leverage influencer advertising on the platform. We advocate contemplating partnerships with X influencers native to those nations in case your goal worldwide viewers is amongst them. Selecting influencers which can be native to your viewers has a a lot higher affect on engagement than in the event that they’re from an space totally different than your viewers.

What to do subsequent with these Twitter advertising statistics

X’s reputation and utilization could have dropped previously couple of years. However these key X stats present that the platform nonetheless performs a significant position in social media advertising.

Even within the midst of the platform’s evolution, you could find stability and success in case you floor your technique in knowledge. Use the 45+ X advertising statistics we shared on this article to construct a method that resonates together with your audience.

Ask questions like:

• What does my audience use X for?
• Am I reaching my viewers at the most effective time?
• What sort of content material does my viewers wish to work together with?
• Is my firm’s X customer support workflow assembly expectations?

Use your solutions to information your organization’s strategy to the platform in 2025, and watch your presence take off. Uncover extra finest practices and suggestions in our complete information on utilizing Twitter (X) for enterprise.