5 Methods to Drive Gross sales

Are you seeking to streamline your on-line retailer’s advertising and marketing and enhance gross sales? eCommerce advertising and marketing automation is the important thing. This highly effective resolution helps you to create automated processes to focus on consumers with personalised gives and messages. As soon as your workflows are established, they function independently. Then, you’ll be able to give attention to different necessary duties whereas your automations effortlessly convert leads into gross sales.

Right here at OptinMonster, we’ve spent over 10 years serving to small companies automate their onsite advertising and marketing. We perceive the perfect methods to make use of automated triggering and focusing on to persuade web site guests to purchase.

On this information, I’ll share 5 of the perfect methods for ecommerce advertising and marketing automation. Every tip is tailor-made particularly for on-line shops, so you can begin successful extra gross sales quick.

Advantages of eCommerce Advertising Automation

eCommerce advertising and marketing automation can considerably improve your enterprise operations and buyer expertise. A few of the prime advantages embrace:

• Elevated Effectivity: Once you automate repetitive advertising and marketing duties, your workforce can give attention to extra strategic eCommerce initiatives. That saves money and time!
• Personalised Buyer Experiences: Robotically section your leads and ship extra focused content material.
• Improved Buyer Engagement: Hold your model top-of-mind by establishing automations for welcome messages and follow-ups.
• Elevated Gross sales and Conversions: With well timed and related messaging delivered mechanically, you’ll be able to nurture leads by way of the gross sales funnel extra successfully. An optimized gross sales funnel results in increased conversion charges and elevated income.
• Diminished Cart Abandonment: Automated reminders and gives might help recuperate misplaced gross sales and enhance general conversion charges.

Once you spend money on eCommerce advertising and marketing automation, you’ll be able to create a smoother buyer journey and begin changing extra leads into prospects.

5 Efficient eCommerce Advertising Automation Methods

With a lot expertise accessible, there are limitless methods to automate your on-line retailer’s advertising and marketing. However listed below are 5 confirmed methods, together with particular suggestions and examples.

1. Welcome & Nurture New Prospects and Subscribers

Welcome messages and emails allow you to introduce your model and begin establishing a optimistic relationship. With eCommerce advertising and marketing automation, you’ll be able to guarantee each new customer, subscriber, and buyer will get a heat welcome.

Right here’s an instance of a possible automated workflow for welcoming new leads:

1. Add a welcome message to your web site for first-time guests. Use OptinMonster to create a popup or fullscreen welcome mat to welcome new guests.

OptinMonster gives 700+ pre-made templates, all of which you’ll customise in our simple drag-and-drop builder. Right here’s an instance of a welcome message you’ll be able to have prepared in only a few minutes:

You should use OptinMonster’s focusing on guidelines to point out this marketing campaign solely to individuals visiting your web site for the primary time. Our software program helps you to automate precisely who sees every marketing campaign and when.

2. Develop your electronic mail listing with an attractive lead magnet: You might have seen that the welcome message above gives a coupon code in change for getting into an electronic mail deal with. The sort of provide known as a lead magnet, and it’s the most effective methods to get extra subscribers on your electronic mail advertising and marketing listing.

OptinMonster integrates seamlessly with all main electronic mail advertising and marketing platforms, corresponding to Fixed Contact and Brevo (previously Sendinblue). These integrations allow you to automate the method of sending out your coupon code and including new subscribers to the precise electronic mail segments.

3. Nurture new subscribers with a welcome electronic mail sequence: Use electronic mail automation to ship each new subscriber a sequence of welcome emails that introduce your model and provide particular offers. Right here’s an instance of a welcome message from PajamaGram:

Automated welcome emails let eCommerce shops preserve new leads engaged and encourage them to make their first buy.

Study extra about welcome emails:

With instruments like OptinMonster and your chosen electronic mail advertising and marketing platform, you need to use automation to welcome and nurture new guests to your eCommerce retailer.

2. Recuperate Deserted Carts

Do you know that 70.19% of eCommerce procuring carts are deserted? That’s lots of misplaced gross sales. Fortunately, you’ll be able to create automated advertising and marketing campaigns to recuperate a few of these misplaced carts.

1. Scale back cart abandonment with Exit-Intent® popups: When a consumer with objects of their cart tries to depart your web site, you’ll be able to attempt to win them again with a particular provide.

Right here’s an instance of a cart abandonment popup we’ve used right here at OptinMonster:

You possibly can automate such a popup utilizing OptinMonster’s highly effective Exit-Intent® expertise. Our software program detects when a person is about to exit your web site, based mostly on mouse motion or cell scroll. Then, you’ll be able to cease abandoning guests of their tracks with an attractive low cost.

Do cart restoration popups work? Scott Wyden Imagery recovered 21.06% of deserted carts with an OptinMonster exit marketing campaign.

2. Ship deserted cart emails: In case your popup doesn’t persuade consumers to finish their checkout, don’t fear! You possibly can nonetheless win again these gross sales by sending deserted cart emails.

Right here’s an instance of an automatic cart abandonment electronic mail from Goal:

You should use automation to ship emails at numerous instances, corresponding to:

• 24-48 hours after the customer has deserted their cart.
• When an merchandise of their cart has gone on sale.
• When an merchandise of their cart is low in inventory.

Based on knowledge from Klaviyo, deserted cart emails earn $3.45 in income per recipient, in comparison with the $0.10 common for all electronic mail campaigns. Which means it’s positively well worth the time to arrange such a eCommerce advertising and marketing automation.

Utilizing automated popups and emails, you’ll be able to persuade extra consumers to finish their deserted purchases, rising your on-line retailer’s income.

3. Retarget Buyers With New Presents

You’ve been utilizing onsite popups and promotional emails to encourage your results in purchase. However what do you have to do in the event that they don’t take you up in your gives?

You should use retargeting methods to point out them higher or extra refined gives.

1. Present new popup gives with OnSite Retargeting®: With OptinMonster, you’ll be able to present new campaigns to returning guests, based mostly on how they’ve interacted with earlier popups. It’s easy with our OnSite Retargeting® guidelines:

Right here’s an instance: Let’s say you utilize a popup that gives a ten% off coupon. A few of your guests will shut that marketing campaign with out claiming the low cost.

The following time they go to your web site, you’ll be able to present them a unique marketing campaign with a extra attractive offer. As an illustration, you can provide 20% off, or you can add free delivery to the unique deal.

OnSite Retargeting® is a robust software for eCommerce advertising and marketing automation. It helps you to create personalised gross sales funnels that nurture leads based mostly on their habits.

2. Retarget your electronic mail subscribers: It’s also possible to arrange automated electronic mail triggers based mostly on how a subscriber has interacted with a earlier electronic mail.

Earlier, I shared a welcome electronic mail from Pajamagram that included a $10 coupon. Any subscriber who doesn’t redeem that coupon will get a follow-up electronic mail a number of days later:

This retargeting electronic mail has an attractive topic line of “Right here’s an Supply You Can’t Refuse.” Inside, the e-mail gives the coupon once more, and it’s personalised by together with a selected product the subscriber has considered on the location.

Study extra methods like this one in our information to electronic mail remarketing.

4. Make Product Suggestions Based mostly on Previous Habits

For those who ran a bodily retailer, you can immediately ask prospects what they’re searching for. You would possibly even keep in mind what they’ve shopped for prior to now. Fortunately, you need to use automation to create a equally personalised expertise on your eCommerce model.

1. Counsel merchandise in your web site: Use your eCommerce platform, corresponding to Shopify, to point out product suggestions based mostly on what every guests has bought or checked out prior to now.

OptinMonster additionally gives templates for product suggestions. Right here’s the popup model:

And right here’s the floating bar model. Floating bars could be much less obtrusive, as they don’t interrupt the person’s looking:

Listed below are a number of examples of how one can use personalised product suggestions:

• Make upselling and cross-selling gives through the checkout course of. This may improve your common order worth (AOV).
• Remind guests of things they’ve checked out throughout a earlier go to.
• Allow one-click reordering on consumable merchandise they’ve purchased prior to now.
• Create product advice sections with headings like “you may also like” or “different prospects additionally purchased.” Populate these sections with strategies based mostly on previous purchases and looking.

2. Ship product advice emails: It’s also possible to use electronic mail advertising and marketing to make the identical varieties of personalised suggestions.

This electronic mail from West Elm reminds the subscriber of a product they not too long ago considered. Decrease within the electronic mail, there’s a “High picks for you” part, which lists a number of related alternate options.

Automation lets eCommerce companies tailor the person expertise. When you arrange these processes, they run mechanically for every particular person buyer.

5. Use Chatbots to Reply Frequent Buyer Questions

Relating to answering complicated questions, nothing can substitute your buyer help and gross sales groups. Nevertheless, chatbots might help eCommerce websites automate the method of answering prospects’ commonest questions.

Chatbots haven’t any wait instances, so consumers can get the data they want instantly. Which means they’ll get again to what’s most necessary: shopping for your merchandise!

Listed below are a number of suggestions for utilizing chatbots to automate your eCommerce advertising and marketing.

1. Add a chatbot to your web site and/or app: You need customers to get instant help through the procuring course of. Chatbots allow you to have interaction with prospects 24/7.

OptinMonster features a chatbot in our Assist Middle:

Guests can sort in their very own message or select one of many recommended questions.

2. Use chatbots on social media: Do your prospects are likely to work together along with your model through your social channels? Meet them the place they’re by establishing chatbots on Fb Messenger, WhatsApp, and Instagram.

You possibly can nurture much more leads by providing chat on the platforms individuals already spend time on.

3. Personalize the chatbot expertise: You possibly can program your chatbot to greet returning guests by title and reference their earlier purchases. This observe makes the dialog really feel extra tailor-made and pleasant.

Drive Extra Gross sales With eCommerce Advertising Automation

For those who implement these 5 eCommerce advertising and marketing automation methods, you’ll be capable of save time whereas driving extra gross sales. However earlier than you may get began, you want the precise instruments.

With OptinMonster, you’ll be able to create popups, floating bars, and different onsite campaigns in minutes. Then, you need to use our strong focusing on and triggering guidelines to automate your advertising and marketing messages.

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