
6 Important Social Media Dashboard Templates
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You’re in a gathering with senior executives and stakeholders and so they ask you to quantify your crew’s efficiency throughout social channels and accounts. You additionally want to elucidate how your efficiency influences firm targets. Sounds acquainted?
uncooked social analytics is complicated, and sharing it with individuals who have restricted hands-on-the-keyboard social expertise is ineffective. So, as a substitute of getting granular, you present them with a digestible overview of your most essential KPIs. You inform a compelling information story that helps them visualize how your buyer care, consciousness and engagement efforts matter to your organization’s massive image. You captivate your viewers and show the ability of social.
How did you do that? Utilizing a social media dashboard to glean important insights out of your information will enable you to efficiently convey your crew’s impression each time.
That can assist you get to this preferrred situation, we’re highlighting examples of social media dashboards you need to use for example the worth of social media throughout your corporation.
What’s a social media dashboard?
A social media dashboard is a device that aggregates your essential social media metrics throughout networks to rapidly measure the efficiency of your posts/campaigns, buyer care interactions and neighborhood engagement. Social media dashboards empower you to dissect outcomes, iterate technique, reveal worth and affect choice making.

The Significance of a strategic social media analytics dashboard
The correct social media dashboard makes all of the distinction for manufacturers that depend on their on-line presence. Dashboards present a abstract of social interactions, which assist groups reply and interact with developments and buyer wants proactively. Listed below are 4 advantages you’ll take pleasure in from a strategic social media analytics dashboard.
1. Simpler decision-making with real-time information
A social media dashboard integrates real-time information throughout social platforms, which lets you make knowledgeable selections rapidly. This immediacy helps you adapt your methods in response to stay buyer suggestions and market shifts.
2. Streamlined reporting and insights
Dashboards condense complicated datasets into actionable insights and simplify reporting. Additionally they make it simpler to strategize round information and talk findings to make sure stakeholders perceive the impression of social media efforts.
3. Aggressive edge via in-depth analytics
With options like aggressive evaluation and sentiment monitoring, dashboards present a deeper perception into your efficiency and that of your opponents. This helps you keep a aggressive edge and fine-tune social media advertising methods.
4. Optimized ROI
Dashboards spotlight probably the most profitable campaigns and techniques, serving to companies allocate sources to optimize advertising spend and enhance your ROI.
What insights ought to your social media dashboard software program embody?
Each information dashboard serves a special operate—from monitoring model consciousness to aggregating advertising metrics in a single place. Your social media dashboards needs to be constructed together with your distinctive use instances in thoughts. Whereas every dashboard’s components would possibly differ, the core element is visualized metrics that assist clarify why your model did or didn’t meet a objective.
To assist decide the specifics you must embody in your dashboard, ask your self these six questions:
- What’s the objective of this dashboard? (Instance: reveal constructive adjustments in model popularity)
- Which metrics matter most to attaining this objective? (Instance: sentiment)
- Who’s the viewers and the way a lot do they know concerning the subject? (Instance: CMO and R&D)
- Which channels should be measured? (Instance: Fb, Instagram and Twitter)
- What’s the period of time wanted to successfully measure change? (Instance: one month)
- How can we evaluate to opponents? (Instance: aggressive evaluation and hashtag monitoring)
Finally, you must have a number of social media dashboards for various stakeholders and functions. For instance, one for monitoring month-to-month adjustments in model popularity and sentiment, as seen within the instance above. One other for sharing quarterly buyer care productiveness. By utilizing a platform like Sprout Social, you’ll be able to entry and create customized social media dashboard templates that prevent time and ship presentation-ready dashboards for various enterprise segments.
Social media dashboard templates to make use of throughout your group
Listed below are six kinds of social media dashboard templates designed to breakdown refined reporting and assist refine your data-driven technique.
Social media engagement dashboard
Social media engagement is a barometer of how a lot your viewers interacts together with your content material. When analyzing engagement metrics throughout months or years, a dashboard with a birds’ eye view helps you establish efficiency developments in your content material technique. With these insights, you’ll be able to constantly replicate your successes and iterate in your least widespread content material.
- Objective: Decide in case your content material resonates together with your viewers
- Metrics: Impressions, engagements, hyperlink clicks, advert spend and conversions
- Viewers: Social media crew and different stakeholders who affect content material path
- Channels: Cross-channel or channel-specific
- Cadence: Weekly, month-to-month, quarterly and yearly
Listed below are a number of examples of Sprout Social’s social media engagement dashboards that provide the instruments to proactively develop your viewers and repeatedly check your content material path.
- Profile Efficiency Report gives a high-level aggregation of analytics so that you get a pulse on the efficiency of your social profiles. With this report, you’ll be able to view Fb, Twitter, Instagram, Pinterest, LinkedIn, YouTube and TikTok metrics to raised perceive the impression of your social efforts.

- The Put up Efficiency Report helps you analyze your printed content material right down to the person submit and perceive its efficiency together with your viewers. It gives a unified view of your submit efficiency throughout all social networks, together with Twitter, Fb, Instagram, LinkedIn, Pinterest and TikTok.

- Our Cross-Community Paid Efficiency Report consolidates paid campaign-level information from Fb, Twitter, Instagram and LinkedIn. From the Overview tab, you’ll see a abstract of your paid efficiency, impressions, engagements, net conversions, video views and a breakdown of key efficiency metrics by channel.

Model consciousness dashboard
Model consciousness requires steady effort and frequent pulse checks. Use information tales to find out your attain, earned media worth and share of voice.
- Objective: Analyze charges of target market recognition and consciousness
- Metrics: Impressions, attain, engagements, mentions, earned media worth and sentiment
- Viewers: Groups throughout advertising, together with social media
- Channels: Cross-channel
- Cadence: Weekly, month-to-month, quarterly and yearly
Sprout’s Listening instruments enable you to faucet into international social conversations to extract actionable insights that enhance model well being and gasoline model consciousness. With Sprout’s Listening dashboards, you’ll be able to observe conversations regarding your model to light up shopper attitudes, acquire visibility into buyer expertise and sentiment, conduct aggressive evaluation and keep updated with developments in your trade.

As many social media managers will inform you, attaining natural consciousness and attain on social media is more durable than ever. At Sprout, our crew makes use of worker advocacy to breakthrough and observe our success with model consciousness dashboards in our Worker Advocacy platform.
Listed below are two examples of worker advocacy dashboards we use on a month-to-month and quarterly foundation:
- Sprout’s Advocacy Normal Report gives an summary of our newest exercise. The report analyzes the variety of lively tales, whole shares and shares throughout every community, and the way that interprets into potential attain and earned media worth. As you scroll, you’ll see sharing developments, the very best quantity of sharing exercise and total story efficiency, high customers by shares and high customers by potential attain.

- Sprout’s Advocacy Content material Report dives deeper into information gleaned out of your lively content material. You’ll see what number of shareable or inner tales have been lively every day together with a comparability to the earlier month. The Content material Breakdown chart gives stats on shareable and inner content material together with days, views, shares, engagement and potential attain for every Story

Social aggressive evaluation dashboard
Monitoring your competitors on social media provides you important insights to make strategic selections. Maintaining a tally of opponents helps you perceive how nicely you do compared and lets you set benchmarks. A social aggressive evaluation dashboard combines market share, competitor exercise and viewers engagement that can assist you acquire a aggressive edge.
- Objective: Gauge aggressive place and technique effectiveness
- Metrics: Market share, competitor submit frequency, engagement charges and sentiment evaluation
- Viewers: Strategic planners and advertising executives
- Channels: A number of platforms for comparative evaluation
- Cadence: Month-to-month and quarterly updates
With Sprout’s aggressive evaluation and social listening device, you’ll see how nicely your opponents do on social media. You possibly can evaluate how typically they submit, how many individuals work together with their posts and what number of followers they acquire.

Social buyer care dashboard
Buyer care is an important operate of social media. A social buyer care dashboard measures, benchmarks and analyzes your crew’s efforts, and divulges any important alternatives to enhance buyer help. This dashboard is particularly essential for enterprise manufacturers who usually have bigger groups managing an inflow of incoming requests throughout a number of accounts.
- Objective: Present visibility into buyer care crew efficiency
- Metrics: Response charge, motion charge, common time to motion and whole actioned messages
- Viewers: Buyer care/help groups, gross sales, advertising and product growth
- Channels: Cross-channel inboxes (Professional tip: Sprout’s Good Inbox unifies all incoming messages and mentions right into a single stream)
- Cadence: Month-to-month, quarterly and yearly
A buyer care dashboard will enable you to illuminate what number of messages your model receives, your response charge and your common response time, like Sprout’s Inbox Exercise Report demonstrates

Enterprise intelligence dashboard
A Enterprise Intelligence Dashboard helps to enhance your social media advertising technique by viewing shopper interactions throughout a number of channels. This dashboard aggregates information and presents in-depth analytics that can assist you perceive how your social media campaigns are performing in relation to business-wide aims and social media KPIs.
The dashboard combines totally different information sources, like social media stats and CRM information, to completely study buyer behaviors and preferences. This helps you tweak your methods to succeed in the suitable individuals with the suitable messages on the proper instances. It additionally helps you optimize your advertising spend by displaying which campaigns and channels drive the very best ROI.
The enterprise intelligence dashboard’s key options embody monitoring person engagement, conversion charges and buyer journey patterns from preliminary contact via conversion. This stage of element gives you with the information to craft extra personalised and efficient advertising methods.
- Objective: Observe the shopper journey throughout digital touchpoints (together with social)
- Metrics: Custom-made to satisfy your targets. Examples embody engagements per community/per state, advert impressions and electronic mail CTR
- Viewers: Executives and stakeholders
- Channels: Cross-channel
- Cadence: Quarterly and yearly
As Sprout’s Tableau BI Connector shows, you acquire invaluable insights by combining the ability of social information with different enterprise channels into one dashboard. This ensures social information and insights are included in your 360-degree view of your prospects—proving the worth social brings to your corporation.

Government dashboard
Most executives aren’t immersed on the earth of social media on a frequent foundation. Metrics which can be significant to you and your crew miss the mark when speaking with the C-suite. Consequently, you would possibly wrestle to safe buy-in and funding to take your social efforts to the following stage.
For greatest outcomes, create custom-made reviews for management that bridge data gaps on the government stage and translate the uncooked information right into a narrative that resonates with anybody in management. Create an government abstract of your most compelling social media reviews to persuade even probably the most skeptical executives concerning the impression social has on your corporation.
- Objective: Ship clear proof of the social crew’s impression
- Metrics: Custom-made to every government. Examples embody share of voice, potential attain, earned media worth, buyer care productiveness and competitor evaluation information
- Viewers: Management and groups throughout advertising, together with social media
- Channels: Cross-channel
- Cadence: Weekly, month-to-month, quarterly and yearly
Use Sprout’s My Experiences function to create customized reviews to simply observe your most valued social information. Select which metrics are included to judge efficiency based mostly in your particular enterprise targets.
The way to create a social media dashboard
To arrange your social media dashboard, comply with these steps to rapidly overview and report in your technique, and spotlight your crew’s efficiency.

1. Decide function and viewers
Step one towards making a social media dashboard is determining its function. What objective is that this dashboard attempting to realize? Who will it attain? How acquainted are they with the subject? Clearly outline your function and viewers earlier than doing anything.
2. Determine which type of dashboard to create
Determine which type of dashboard most closely fits your wants. Revisit the six social media dashboard varieties talked about above for inspiration. Select a dashboard with related metrics that align together with your targets and reveal social’s worth to stakeholders. Be conscious of your viewers and their social media expertise stage when deciding how detailed your dashboard needs to be.
3. Collect the metrics
Subsequent, you’re able to dig into the information. Scope out which networks should be measured and the size of time required to reveal significant outcomes. Gather uncooked information throughout these channels throughout that point interval. You can begin through the use of metrics from the native apps, like engagement charge, attain, followers and performs.To up your sophistication stage and simplify your workflow, use a social media analytics device like Sprout to automate the information assortment course of and simply generate dashboards which can be able to share.
4. Share with stakeholders
Remodel uncooked figures into riveting dashboards and information visualizations. Use key information factors, complementary graphs and your knowledgeable evaluation to provide stakeholders a visible depiction of your crew’s progress.
After creating your first dashboard, repeat the primary three steps for every dashboard you want. Maintain momentum going by updating your dashboards on a weekly, month-to-month or quarterly foundation and sharing them with stakeholders typically.
Streamline your analytics with Sprout’s social media dashboard
Social media dashboards convert your cumbersome social information into influential tales which can be straightforward to soak up. You’re capable of articulate your social ROI to stakeholders throughout the org by breaking down complexity and clearly speaking your findings.
Begin your free trial to entry Sprout’s full library of social media dashboard templates.
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