7 Influencer Outreach E-mail Templates for Manufacturers
You’ve created an in depth checklist of individuals you wish to work with on your influencer advertising marketing campaign and now it’s time to start out sending out emails. However with so many individuals to attach with, influencer outreach is time-consuming, particularly should you’re manually drafting emails from scratch. That’s why we suggest utilizing influencer outreach electronic mail templates to shave off drafting time in your inbox and enhance your probabilities of forming new relationships.
On this article, we’ll present you find out how to use an influencer outreach electronic mail template and finest practices to observe earlier than you ship your pitch. And we’ll share a number of templates you should utilize to hurry up your outreach course of.
What’s an influencer advertising template?
An influencer advertising template is a pre-formatted, reusable framework used to streamline communication between manufacturers and influencers. Influencer outreach electronic mail templates are frequent, however direct messages are normal as effectively.
Templates cut back the hassle of writing from scratch with out sacrificing authenticity. As an alternative of writing a message from nothing, you’re constructing off a template and tailoring it to the precise influencer and marketing campaign. The first purpose of an influencer advertising template is to facilitate cohesive, compelling communication in the course of the outreach course of.
The best way to use influencer advertising templates
Influencer outreach templates are your secret weapon for sustaining a constant message, tone and magnificence throughout your communications with influencers. By establishing an expert and constant strategy, templates assist improve model notion and reinforce a constructive picture, strengthening model recognition and belief.
Influencer outreach templates additionally offer you a powerful basis, enabling you to concentrate on personalization for more practical outreach and higher engagement. For instance, sharing the precise cause you’re reaching out reveals you worth the influencer’s experience and work, making it extra seemingly that they’ll conform to collaborate with you.
However to get pleasure from the advantages of influencer advertising templates, it’s good to know find out how to discover the appropriate influencers earlier than pursuing any outreach. Slim down your search through the use of instruments that present influencer databases like Tagger, Sprout Social’s influencer advertising platform.
What to do earlier than sending an influencer outreach electronic mail or DM
Let’s overview the 4 must-do steps to finish earlier than sending an influencer outreach electronic mail or DM.
1. Replace your model profiles
Would you attain out to an influencer that hasn’t posted in a 12 months or doesn’t keep their presence on social media? Most likely not. The identical goes for influencers accepting model partnerships. The 2024 State of Influencer Advertising Report discovered that the majority influencers (93%) agree the standard of a model’s current social content material impacts whether or not they comply with collaborate. Make it straightforward for influencers to determine useful alternatives to work collectively by preserving your model accounts updated.
2. Get to know the influencer’s content material
Do your due diligence by researching influencers and getting accustomed to their content material.
How does their content material and viewers align together with your model? What sort of content material do they usually publish? What are their values and passions? Throughout your analysis, take note of their earlier collaborations and sponsored posts to get an thought of their previous work and efficiency. After getting a great understanding of the influencers you wish to work with, you may tailor your electronic mail to their pursuits and make a connection that feels real and genuine. Influencer-brand partnerships are evolving, and exhibiting you worth their work and experience can enhance your probabilities of them agreeing to companion together with your model.
3. Interact out of your model accounts
As an alternative of going straight for a chilly name, begin with a heat up by participating with the influencer’s content material out of your model accounts. Doing this may get what you are promoting on their radar and plant a seed for preliminary outreach.
4. Learn over the obtainable partnership info
Influencers–particularly macro and mega influencers—normally have a most popular technique of communication. Decide if it’s good to ship a DM or electronic mail to the influencer instantly, or if it’s good to contact their administration firm or agent—you will discover these by their web site or social bio. Utilizing their most popular communication kind makes positive your outreach will get to the appropriate recipient.
7 influencer outreach templates
Listed here are 5 customizable influencer outreach templates that may be tailor-made to numerous platforms and industries. A few of the templates are written for electronic mail, however may be repurposed for DM as effectively by eradicating the topic line and electronic mail signature. It’s also possible to alter them to handle their administration as a substitute of the influencer instantly.
1. Normal influencer outreach template
Topic line: Discover Paid Alternatives with [Brand Name]
Hello,
My title is [Your Name] from [Name of Brand]. Our workforce has been following your social media for some time now and I’m so impressed by your [personalized compliments about their content with a specific example.]
I’m in search of influencers to collaborate with for paid alternatives and also you’d be an ideal match primarily based in your content material. When you’re , reply to this message and I’ll share extra particulars. Wanting ahead to listening to from you!
Greatest,
[Your Name + Email Signature]
2. Normal Instagram influencer outreach template
Hello [Influencer’s name],
I’m [Your Name], [Role/Title] at [Brand Name]. I’ve been following your work on social media for a while now. I like your [personalized compliments about their content with a specific example].
I’m reaching out as a result of I feel you’d be an awesome companion for our model. I can share extra info should you’re , however assume: sponsored content material, model ambassadorship and/or different paid alternatives.
When you’re considering studying extra about collaborating with [Brand Name], reply to this DM and I’ll ship over particulars and subsequent steps. Discuss to you quickly and thanks!
3. Giveaway collaboration pitch electronic mail template
Topic line: Giveaway Collaboration with [Brand Name]
I’m [Your Name], [Role/Title] at [Brand Name]. I’ve been following you on social for some time and love your current publish about [Insert Topic of Post]. I feel you’d be an awesome companion for our upcoming giveaway.
We’d give you [Insert Product or Services] to get pleasure from and have you ever host [number of giveaways] on your followers. The foundations to win can be, [insert giveaway rules]. When you’re , reply to this message and I’ll shoot over extra particulars concerning the collaboration. Thanks!
Greatest,
[Your Name + Email Signature]
4. Product overview request electronic mail template
Topic line: Product Evaluation Proposal for [Brand Name]
Hello [Influencer’s Name],
I’m [Your Name], [Role/Title] at [Brand Name]. I’ve been following your social media for a while and I’m an enormous fan of your genuine product evaluations and proposals, particularly for [product niche or category]. We all know how a lot your opinions matter to your viewers, and we’d love so that you can share your ideas on our [mention product or service].
We’ll present [Insert Product or Services] so that you can get pleasure from and expertise so you may let your viewers know what you assume. Let me know should you’re and I’ll observe up with extra particulars and subsequent steps. Thanks!
Greatest,
[Your Name + Email Signature]
5. Model occasion invitation electronic mail template
Topic: You’re Invited: Be a part of [Brand Name] for an Unique Occasion!
Hi there [Influencer’s name],
I’m [Your Name] from [Name of Brand]. We admire your creativity and engagement throughout your social media accounts—particularly [personalized compliments about their content with a specific example].
We’re thrilled to ask you as a particular visitor for our upcoming gathering, [Insert Event Name, Date and Time]. The purpose of this occasion is to carry collectively influential minds and changemakers in [specify industry] to discover [Details and Goals of Event, including any deliverables]. We’d be honored to have you ever as a visitor and for that cause we’ll present [details about event coverage].
Please affirm your attendance by responding to this message by [RSVP date]. Be happy to succeed in out with any questions. Thanks!
Greatest needs,
[Your Name + Email Signature]
6. Affiliate marketing online template
Topic: Turn into a [Brand Name] VIP: Model Ambassadorship Proposal
Hello [Influencer’s name],
I’m [Your Name], [Role/Title] at [Brand Name]. As a follower, I’ve been a fan of your social media content material and naturally, I really like your posts about [Brand Name or Topic]!
I wish to invite you to hitch our model ambassador program. As an envoy for us, you’ll companion with us for social media campaigns and content material. And also you’ll obtain an affiliate code so that you may be compensated on your work and affect. When you’re , reply to this message and I’ll observe up with extra particulars. Thanks!
Greatest needs,
[Your Name + Email Signature]
7. Influencer advertising marketing campaign electronic mail template
Topic: Be a part of Our Motion: [Brand Name] Influencer Marketing campaign Proposal
Hi there [Influencer’s name],
I’m [Your Name], [Role/Title] at [Brand Name]. I’ve been following your content material and am really impressed by your real affect within the [Specify Industry or Niche] group. Your dedication to offering worth to your viewers aligns with our mission of [mention brand mission].
I’m excited to increase to you an invite to hitch [Brand Name] in an influencer marketing campaign. Our imaginative and prescient is for a multi-platform collaboration with you on the forefront of advocating our model to your followers. In earlier campaigns, we’ve labored with [Insert list of Influencers and brands]. We’d love so as to add you to our checklist of influencers who’ve helped us drive profitable campaigns.
When you’re , we’d love to debate marketing campaign tips, deliverables and compensation. Let me know should you’re up for partnering with us and I’ll share extra particulars. Thanks!
Greatest,
[Your Name + Email Signature]
What to do if an influencer doesn’t reply to your outreach
It’s normal to observe up on preliminary outreach communications should you don’t obtain a response. However, it’s additionally necessary to respect the influencer’s time and never be overly persistent or assume they’re ignoring you. The influencer may be touring or managing a number of commitments. Perhaps they forgot to reply or they’re taking a break from social media. If you end up with no response, contemplate these finest practices:
Be affected person and consider the very best time to observe up
Earlier than you ship a follow-up electronic mail or DM, contemplate ready three to seven days. In the event that they don’t reply in that timeframe, ship your second outreach communication. In the event that they nonetheless don’t reply, cease your outreach in the meanwhile. You don’t wish to be that one that floods an inbox due to over-persistence. Save effort and time reaching out to different individuals.
Preserve your follow-up message temporary
Respect their time by preserving the follow-up message concise and easy. Embody just a few strains to jog their reminiscence and share essentially the most related info out of your preliminary electronic mail or DM. Emphasize the advantages of partnership. Shut out by letting them know you’re open to answering any questions and might share particulars to reply something they may be questioning about.
Attain out on one other platform
In case your preliminary contact was by electronic mail and also you haven’t gotten a response, contemplate reaching out by way of DM on the influencer’s most energetic platform. This strategy could enhance the chance of your message being seen, as many influencers verify their social media accounts extra typically than electronic mail.
Ask about their community
Typically individuals don’t reply as a result of they don’t assume they’re the very best match for the chance or they’ll’t commit due to different obligations. In the event that they aren’t obtainable, ask if they’ll suggest another person. For instance, saying one thing like, “I feel you’re ultimate for this chance, however should you aren’t obtainable this time round, do you’ve any mates you’d suggest?” goes a good distance. The Sprout content material and social groups have efficiently used this tactic to help securing material consultants and partnerships.
Develop stronger partnerships with influencer outreach templates
Influencer outreach templates standardize important parts so it can save you time drafting from scratch. Influencer outreach electronic mail and DM templates additionally present a strong basis so you may concentrate on personalizing your messages, rising your probabilities of success. However templates are only one mechanism to help your influencer advertising campaigns. Use our influencer advertising toolkit to set your self up with the sources it’s good to construct your technique.
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