8 Emails to Embody in a Webinar E mail Sequence (Plus Free Templates!)
Congratulations, you may have an excellent webinar deliberate! Every thing is able to go…
- You’ve audio system lined up
- You’ve the know-how wants lined
- Your speaking factors are written down and arranged
- Your matter is related to your audience
- Persons are registered to attend
However the webinar remains to be somewhat methods away. How do you make it possible for individuals who register to attend your webinar truly present up?
At the moment, there are various methods to advertise your content material and upcoming occasions:
- Social media
- An web optimization weblog
- Paid advertisements
- Print advertisements
However, one of the crucial common choices (by far) is electronic mail advertising — and for good cause.
The common open charge of a typical electronic mail is simply about 18%. However a webinar electronic mail can see as excessive as a 72% open charge.
Belief us, we lived it. The webinar emails to advertise an ActiveCampaign webinar confirmed:
E mail advertising is a fast and cost-effective option to attain a ton of individuals, and make a big impact in your webinar consciousness and attendance.
However the place do you begin? You may need questions like:
- How far prematurely do folks want data?
- How do I hold folks from forgetting about my webinar?
- How do I get folks to come back to future webinars and occasions?
The reply is a webinar electronic mail sequence. And an automatic one at that.
This publish will present you 8 webinar electronic mail templates you should use in your webinar electronic mail sequence – plus the sequence itself (which you can completely steal).
Why use an automatic webinar electronic mail sequence?
Why are these emails necessary? What’s the profit to your contacts, what’s the profit for you?
An automatic webinar electronic mail sequence makes positive that individuals who register to your webinar truly present up. Once they attend, they get worthwhile data from you and they get to attach along with your firm in a brand new, extra private approach — and automation means no further work from you to get it finished.
However the largest profit for your corporation is…new leads!
The proof is within the numbers. Check out the numbers from 3 ActiveCampaign webinars:
- Typeform Webinar Registrants: 974
- What Conjures up Shoppers to Purchase Merchandise On-line Webinar Registrants: 210
- Unbounce Webinar Registrants: 1,827
Collectively, that’s over 3,000 alternatives to nurture new leads into future ActiveCampaign clients —– and your webinars can create these possibilities for your corporation, too.
Webinars are an effective way to search out new leads – and an automatic webinar electronic mail sequence is one of the best ways to nurture them. As soon as they register, they’ve opted in as contacts and you’ve got an enormous alternative to show these leads into clients.
8 webinar electronic mail templates to your webinar electronic mail sequence – (and the sequence itself)
As you put together your webinar electronic mail sequence, there are issues to consider:
- What data will attendees want? This consists of the fundamentals like who’s talking about what, when is the webinar, and the best way to attend it.
- What assets will they want? Relying in your matter, sending your registrants associated content material may also help them get essentially the most out of your webinar.
- What time zones are you working with? In case your webinar extends to worldwide attendees, take into consideration what the perfect time is for the biggest quantity of individuals to attend.
- How do you assist individuals who aren’t capable of attend? If there are folks from different time zones or individuals who simply get busy and may’t attend, take into consideration what you possibly can ship them to attend to allow them to attend later and be impressed to attend sooner or later. Issues just like the presentation deck, a recording, a recap weblog, and an inventory of Q&A that occurred throughout the dwell expertise. (this sort of stuff could be included in your webinar follow-up electronic mail collection.
- How are you going to streamline the work to create webinar consciousness? Automation!! You may create an automatic webinar electronic mail sequence that takes care of all reminders and follow-ups for you. And also you don’t even should create it your self – we did that for you.
Though your corporation and your webinar dictate the forms of emails in your webinar electronic mail sequence, there are 8 webinar emails that you must embody for finest outcomes.
- Publish-registration follow-up affirmation electronic mail
- First reminder: 1 week from webinar
- Second reminder: 1 day earlier than webinar
- Third reminder: day of webinar
- Thanks for attending! (Your recording is on the way in which!)
- First follow-up: “Right here’s your recording!”
- Second follow-up: “Further assets”
- Third follow-up: “Future occasions”
(BONUS: Take a look at our Webinar Free Device Package deal – together with these templates, and an entire guidelines for earlier than, throughout and after your webinar!)
Right here is the entire 8-email webinar electronic mail sequence that helps enhance webinar attendance:
1. Publish-registration comply with up affirmation electronic mail
First issues first – you must affirm that you just bought their webinar registration.
Think about should you had been invited to a celebration, you say sure after which bought no different data. You’d perhaps blink a couple of times, go searching for the one that invited you, after which ask out loud “Nicely, wait…when is it? The place is it? What time ought to I present up?”
The automated post-webinar registration follow-up electronic mail takes care of sending all of that data so folks can truly…ya know…attend your webinar.
This electronic mail provides your registrants:
- A affirmation that their webinar sign-up was profitable
- A quick description of what to anticipate from the webinar
- Particulars just like the date and time
- A hyperlink so as to add a calendar reminder
- A hyperlink to hitch the precise webinar on the day of
Data is energy, and persons are extra prone to attend your webinar in the event that they know the best way to get to it.
2. First reminder: 1 Week from Webinar
As soon as somebody registers to your webinar, when do you have to remind them of it?
Individuals have busy lives, and although they’re excited to attend your webinar, they could produce other issues high of thoughts. So it’s necessary to ship a collection of webinar reminder emails.
The primary one needs to be despatched about 1 week earlier than the webinar. Right here you possibly can reiterate the invite data — just like the hyperlink so as to add a calendar reminder or associated content material to get pleasure from within the meantime.
Right here’s what you see on this electronic mail:
- The webinar reminder
- Content material associated to your webinar matter to maintain them and encourage questions
Sending related content material provides context, establishes credibility, and retains your reminder attention-grabbing.
Your registrants usually tend to attend the webinar in the event that they don’t should work to recollect when it’s coming.
3. Second reminder: 1 Day earlier than webinar
Maintain these reminders coming! Now it’s time to remind folks of crucial data: when and the place.
Right here’s what you see on this webinar electronic mail:
4. Third reminder: day of webinar
It’s the massive day! Time to ship the ultimate reminder!
This webinar reminder electronic mail ought to exit proper earlier than the webinar begin time, however with sufficient time for folks to examine schedules and guarantee they’ll nonetheless attend.
The factor to recollect with these webinar reminder emails is that they’re precisely what they sound like — reminders. These emails don’t should be flashy or use lots of further fluff copy to entice registrants to attend — they already registered, you simply should remind them of that (and make it as simple as attainable for them to get to the webinar).
Right here’s what you see on this electronic mail:
- That ever-trusty hyperlink to hitch the webinar
- A hyperlink to set the calendar reminder in the event that they haven’t already
5. Thanks for attending! (your recording is on the way in which!)
The webinar is over, however your webinar electronic mail sequence isn’t. Now it’s time for half 2 – the automated post-webinar follow-up electronic mail sequence. Up first, it’s the thank-you electronic mail.
Your appreciation within the type of a webinar follow-up thank-you electronic mail goes a good distance for anybody, particularly your new leads. The speedy “thanks for attending!” webinar follow-up electronic mail has a excessive open charge (ours common about 58%), making it an excellent alternative to let your contacts know what they’ll anticipate from you sooner or later.
A follow-up electronic mail is one other probability to maintain new leads on the trail to buyer conversion. One of these electronic mail allows you to ask for suggestions and ship extra assets to carry their curiosity – just like the promise of a webinar recording. Allow them to relive the expertise many times!
This thank-you electronic mail ought to instantly comply with the top of the webinar.
Right here’s what you see on this electronic mail:
- Many thanks for his or her attendance!
- What comes subsequent (AKA the webinar recording)
- A option to follow-up with questions after the webinar
6. First follow-up: “Right here’s your recording!”
Maintain the nice instances rolling! This webinar follow-up electronic mail goes out the day after the webinar, and consists of the webinar recording. This can be a nice useful resource for individuals who attended and wish to have a reference, and for the individuals who registered however weren’t capable of attend.
This follow-up builds on the momentum from the webinar, and is the perfect alternative to share your important CTA. Your important CTA is the “objective” of the webinar — it’s what you need your attendees to do.
The objective may very well be:
- A free trial
- Entry to an internet course or an e book
- Getting an appointment with a gross sales rep to speak extra
This follow-up electronic mail goes out the day after your webinar.
Right here’s what you see on this electronic mail:
- The webinar recording
- Your CTA to maintain the momentum
- One other thank-you for attending!
7. Second follow-up: “Further assets”
The subsequent follow-up electronic mail is designed to coach and have interaction your webinar attendees. This is a chance to provide them a deeper understanding of the subjects talked about within the webinar and helps to determine belief in your organization.
These assets could be any form of content material, together with:
- Blogs
- Whitepapers
- Podcasts
- Authentic analysis
- A free device
- Something!
We advocate sending this electronic mail about 3 days after your webinar.
Right here’s what you see on this electronic mail:
- A recap of why they’re getting this electronic mail (“you attended our webinar X”)
- An inventory of helpful content material assets
- Copy that tells them you’ll proceed to be in contact
8. Third follow-up: “Future occasions”
Begin creating consciousness to your future webinars and different occasions!
Ship the third webinar follow-up electronic mail a few week after the occasion to inform your attendees about what upcoming occasions they received’t wish to miss.
The opposite necessary a part of this electronic mail is the CTA. All through this electronic mail sequence, your webinar registrants are studying increasingly more about your organization, and your choices. Now it’s time to maneuver them to the following stage.
Embody a CTA to supply a free trial (or your equal CTA provide) on this electronic mail and transfer these new leads into your gross sales funnel.
Right here’s what you see on this electronic mail:
- Consciousness of different upcoming webinars and occasions primarily based on their curiosity in your final webinar
- A CTA to start out a free trial — get these new leads!
Quick suggestions for crafting your webinar affirmation, reminder, and follow-up emails
These webinar electronic mail templates ought to provide you with a stable place to start out crafting your webinar messages! However as you write each, listed below are some quick suggestions to remember:
- Topic line: All the time readability over cleverness, and never too lengthy. A trailing topic line could cause folks to lose curiosity in making an attempt to learn the remainder.
- CTA: Make it simple to identify, and make it particular. In the event you’re providing a free trial, say that, as a substitute of “Click on Right here.” Don’t make them suppose!
- Branding: Use your organization branding to create knowledgeable polished look and to assist folks bear in mind on sight who’s reaching out to them.
- Copywriting: The copy in these emails needs to be concise, they need to create urgency (don’t miss this webinar!), and ship one thing worthwhile – gratitude, pleasure, or useful content material.
Check out these webinar electronic mail examples from Sprout Social for extra inspiration:
Sprout Social: Publish-Registration Observe-Up Affirmation
This electronic mail topic line and CTA are clear and distinguished, making it simple for a contact to take motion.
Sprout Social: Webinar Observe-Up with Recording
By no means underestimate the ability of fine electronic mail copy.
Conclusion: 3 key takeaways for webinar promotion
A webinar is an effective way to generate and nurture new leads. It’s an expertise, and creating a very good buyer expertise ought to all the time be a high precedence.
For finest outcomes if you ship a webinar electronic mail sequence, bear in mind these 3 key takeaways:
- Begin early
- Be thorough
- ALWAYS follow-up
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