8 High Brainstorming Strategies to Assist You Write Killer Emails

By Kaleigh Moore September 3, 2024

I can’t consider something to put in writing.

Sound acquainted? After all it does. It’s one of many high causes our prospects give us for letting their e mail advertising flatline. They only run out of concepts or subjects to put in writing about.

Even professional writers give you main e mail block. Ann Handley, co-founder of Advertising Profs and the favored guide “Everyone Writes,” solely despatched two emails to her subscribers in 2017. (The truth is, the dearth of communication was her catalyst behind revamping her total e-newsletter technique.)

However when your emails stall, you’ll be able to’t make connections along with your subscribers. You’ll be able to’t promote. You’ll be able to’t collect suggestions out of your viewers. You’re leaving cash on the desk!

By no means waste time attempting to think about a subject when you ought to be writing. Listed here are 8 brainstorming strategies that may make it easier to create a listing of subjects for future emails.

Fast Notes on Brainstorming

First issues first: Let’s go over just a few fast notes re: brainstorming.

Developing with concepts to your content material is severe, however don’t get too caught up on producing the right thought straight away. For those who’re too essential, you received’t get something written down. You by no means know what a random phrase now may make you consider later. Maintain a constructive mindset and be open to any and all concepts.

Don’t fear an excessive amount of about following the principles. Brainstorming is all about creativity and discovering no matter technique works finest for you. Whereas one individual would possibly do nicely with a structured brainstorming course of, one other would possibly thrive with a free, free-flowing thought session.

The necessary factor to recollect about brainstorming concepts to your e mail campaigns is that you simply’ll need to keep open-minded all through your course of . . . no matter what that appears like.

Subsequent, let’s begin taking a look at just a few particular brainstorming strategies you’ll be able to attempt in an effort to get the concepts flowing.

Brainstorming Strategies for Stellar E mail Concepts

Earlier than we bounce in, let’s discuss AI (I do know, I do know). Copywriter extraordinaire Eddie Shleyner mentioned, “AI might ultimately substitute some writing. However it can not substitute writers, folks, every part we all know and really feel and emote.”

I agree.

I don’t suppose AI will substitute the human contact any time quickly, nevertheless it can be an excellent precious unblocker. Our AI Writing Assistant, constructed instantly into the AWeber message editor, could be a nice brainstorming useful resource if you’re caught on what to put in writing about, a brand new phrase to explain one thing, or how you can hit the tone you’re searching for.

Test it out and maintain it in your brainstorming arsenal so you will get again to what you’re keen on sooner.

Okay, on to the strategies.

Brainstorming Method #1: Phrase Affiliation

Begin with one or two phrases associated to a broad matter, and write down something they make you consider. Let your interior editor relaxation for a bit and simply jot down no matter concepts and phrases come to thoughts. For those who need assistance, attempt a instrument like Visuwords to get the method going.

Don’t overthink issues or fear about explaining how the phrases are associated (at the very least proper now.) As an alternative, let the concepts movement and see what fascinating ideas naturally come up.

Picture supply: Search Engine Land

Brainstorming Method #2: Thoughts Mapping

It is a comparable idea to the phrase affiliation approach. Begin with a phrase within the center and draw strains outward to the concepts that phrase sparks. Mapping helps you visually course of your concepts and resolve which of them are the strongest.

Picture supply: CoSchedule 

Brainstorming Method #3: The Medici Impact

If we are able to work out how issues are linked, typically we are able to borrow options or concepts from one other subject to unravel our personal issues. Search for parallels across the points you’re dealing with in numerous areas — like your private life or at work.

For instance: Did you latterly overcome a problem at work that taught you a lesson or supplied some new perspective on a difficulty? How are you going to share that have as a narrative which will assist your viewers with their largest ache level? You may need come to an answer that will make for an excellent e mail marketing campaign.

Brainstorming Method #4: Blind Writing

Simply. Don’t. Cease.

You don’t want a plan of assault or an overview for this — simply put phrases on a clean web page, it doesn’t matter what they’re. You by no means know what is going to spark an thought, and writing something is step one to writing one thing good.

Set a timer and problem your self to maintain writing for nevertheless lengthy you need. It’s possible you’ll be shocked how a lot you will get down on paper in a brief window of time.

Brainstorming Method #5: Challenger

Make a listing of your assumptions (about your prospects, your content material, your format, and so on.) after which problem them one after the other. You would possibly suppose you already know the easiest way to do one thing, however we don’t make progress by by no means questioning issues.

That is additionally why break up testing emails is so necessary. It’s possible you’ll suppose one topic line will carry out higher over one other, however with out testing, you by no means actually know.

Associated: FREE Course: Study Find out how to Write Higher Emails

Brainstorming Method #6: SWOT Evaluation

Create a desk to evaluate the strengths, weaknesses, alternatives, and threats (SWOT) to your present strategy to e mail content material. This helps you see your course of in a extra analytic means and logically resolve if there’s a simpler option to write, share, and educate.

As you full your SWOT evaluation, make sure you see what your most important opponents are doing and make notes on how you could (or might not) be measuring up along with your present strategy.

Picture supply: Wordstream

Brainstorming Method #7: Flip to Your Readers

Conversations along with your subscribers can result in a treasure trove of e mail concepts. Ask your subscribers questions and attempt to discover out as a lot details about them as potential. What do they really need or want from you? What are their largest obstacles, targets, or most important ache factors?

Your subscribers’ suggestions might be immensely precious to what you are promoting. You should utilize it to put in writing your subsequent e mail, and different forms of content material like weblog posts, movies, and social media posts. You can too take it a step additional by utilizing the suggestions to accurately place your product, encourage loyalty, and/or develop all-new merchandise.

Brainstorming Method #8: Begin with the Topic Line

Set a timer for five minutes. Then, give you a listing of topic line concepts that you’d completely open in the event that they hit your inbox.

Ask your self questions like:

• What’s the important thing level on this e mail {that a} subscriber can be desirous to know extra about?
• Did I write about one thing within the e mail that will shock the reader?
• What do readers must know proper now?

The topic strains you write might even spark some all-new content material concepts.

Associated: Your Information to Writing the World’s Greatest E mail Topic Strains

Good E mail Concepts, Time After Time

Persistently sending emails is an excellent option to maintain subscribers engaged, however attempt to not neglect that nobody desires to open an e mail that doesn’t even have any new or helpful data. Having a continuing provide of contemporary e mail concepts retains you from getting marked as spam and despatched to the junk mailbox, by no means to be opened once more.

Frequently, brainstorm new subjects by way of these completely different approaches and maintain a swipe file of your finest and brightest concepts. You’ll by no means hit a bottleneck in concepts for e mail campaigns once more.

Prepared to start out sending killer emails to your listing? Then join AWeber Free right this moment!