Edutainment Social Media: Ideas for Your Technique

Manufacturers know social media is saturated with content material. So how do you navigate the problem of disrupting the feed?

The reply: Edutainment social media.

Mixing training with leisure is greater than a development—it’s a robust methodology that’s reshaping how companies join with their audiences and develop their model tales. The 2024 Social Media Content material Technique Report discovered 66% of social customers discover edutainment to be probably the most partaking of all model content material, much more than skits, memes or serialized content material.

On this article, we’ll discover learn how to create your personal edutainment content material and the most effective social media networks for these kinds of posts, utilizing information from the report.

What’s edutainment content material?

Edutainment is a portmanteau of “training,” and “leisure.” Edutainment social media content material is designed to coach audiences whereas entertaining them. Edutainment content material can embody movies, podcasts, webinars, stay streams, video games and extra. This content material sort usually makes use of eye-catching pictures, tales‌ and interactive or immersive components like audio or digital actuality (VR). It’s additionally a method companies can fight social media saturation—edutainment interrupts feed scrolling and makes your model memorable.

Why edutainment content material is the right components for social

We discovered throughout all social networks, social media shoppers are in search of entertaining content material from manufacturers. If manufacturers steadiness highlighting their services with amusing content material, shoppers usually tend to purchase from them.

Once we requested shoppers which platforms manufacturers ought to keep away from, the #1 reply was none. You need to use edutainment social media content material on nearly each platform, so the chance is limitless. Take an intentional strategy to social media content material creation by tailoring your edutainment by community.

What are the most effective networks for edutainment content material?

Every community provides the chance to attach together with your viewers via edutainment content material. However let’s evaluation some stats you need to be conscious of, by community.

Instagram

Instagram is utilized by 84% of social media customers, probably the most of all networks. The principle purpose for scrolling on Instagram is to attach with family and friends and alleviate boredom. You need to use this extensive enchantment to include edutainment content material on Instagram. Static pictures and short-form movies below 15 seconds are likely to carry out the most effective. Instagram can be the highest social media channel for product discovery.

YouTube

Over three-quarters (78%) of all social customers have a YouTube profile. We discovered that leisure content material is the #1 factor social media customers need manufacturers to prioritize on YouTube, adopted by academic product info.

Though short-form movies are standard throughout networks, long-form thrives on YouTube with

51% of customers saying they’re almost certainly to have interaction with manufacturers’ long-form movies. Nonetheless, YouTube Shorts shouldn’t be ignored as shoppers say 31-60 second movies are their second selection when consuming model content material.

TikTok

It’d be remiss to put in writing an article about edutainment social media content material and never embody TikTok. It’s greater than a social community—it’s an amalgamation of a search engine, tradition driver, information supply and on-line procuring platform. TikTok is a high channel for information and product discovery, with 54% of customers partaking with branded content material at the least as soon as per day. When it comes to entertaining content material, they’re most excited by influencer partnerships and contests and giveaways.

LinkedIn

Even LinkedIn, also called “The Briefcase App,” (a time period coined by creator Jayde Powell) can present edutainment content material. The community’s consumer base consists of execs within the company workforce, making it an awesome place so that you can share academic product info, buyer help and neighborhood administration. Sharing academic product info is the #1 factor social customers need from manufacturers on LinkedIn. And there’s a chance to face out by mixing leisure with the tutorial content material you share. Essentially the most partaking content material varieties embody textual content posts, static pictures, short-form video and user-generated content material.

Threads

Threads is an rising platform that’s seen huge progress since its launch in late 2024. Solely 15% of our survey respondents at the moment have a Threads profile, however they’re coming to the platform for edutainment. Entertaining content material and academic product info are the highest two objects social media customers wish to see from manufacturers on Threads.

Easy methods to create edutainment content material

The very best edutainment social media content material captivates audiences and delivers worthwhile info in a digestible manner. Listed here are actionable suggestions for creating compelling edutainment content material throughout networks.

Perceive Your Viewers

Earlier than diving straight into content material creation, take into account who your viewers is and what they’re excited by. Conduct a social media audit to determine their ache factors, pursuits and most well-liked content material codecs. This can aid you tailor your edutainment content material to resonate together with your target market.

Discover techniques for mixing training with amusement

Putting the suitable steadiness between studying and delight is simpler mentioned than finished. Incorporate the following pointers that will help you:

• Maintain it easy: Break down advanced subjects into digestible info by specializing in key factors. Use clear language so your message is straightforward to grasp. Incorporate language your viewers is accustomed to so the knowledge resonates.
• Use storytelling: Incorporate storytelling strategies to attach with audiences on an emotional stage and make the knowledge extra memorable.
• Use visuals: Get inventive with visuals by utilizing images, movies, animations, infographics and GIFs to make your content material extra visually interesting. ​​Visuals may also cater to completely different studying types, making certain that everybody can perceive the knowledge.
• Use humor: ​​Inject humor and relatable anecdotes into your content material if it is smart on your model. This will help lighten the temper and make the tutorial materials extra approachable, serving to to keep up curiosity.
• Gamification: Evoke the enjoyable of video games by implementing gamification components like choose-your-own-adventure, factors, badges or leaderboards. These can encourage learners to have interaction extra deeply with the content material and supply a way of feat.

Measure efficiency information and iterate your technique

Creating efficient edutainment social media content material is an ongoing course of. Empower your creativity and decision-making by being data-driven. Use analytics instruments to watch engagement metrics similar to likes, shares, feedback and views. Monitoring the efficiency of your edutainment content material will allow you to make changes primarily based on the insights you discover. Evaluation will aid you perceive what works and what doesn’t, permitting you to enhance your technique over time.

3 examples of edutainment content material

Let’s discover three manufacturers who’ve nice examples of edutainment content material on social media.

Jackson’s Artwork Provides

Jackson’s Artwork Provides is a web-based retailer of nice artwork supplies in the UK. They lean closely on storytelling and complicated visuals to showcase merchandise and elevate artists’ works. For instance, on Instagram considered one of their sequence makes use of artwork historical past to inform the story behind particular colours. Under, Studio and Supplies Specialist Evie Hatch describes the creation of brat inexperienced and its connection to standard tradition.

Apple

Apple is thought for his or her fascinating adverts that incorporate easy, but efficient messaging. Within the YouTube video under, they anthropomorphize their new Mac mini. As a substitute of giving a product-heavy tagline from a narrator, we study concerning the innovation from the Mac mini’s perspective. Utilizing a distinct point-of-view and personifying a product makes the video compelling and academic.

Atlassian

Atlassian offers an awesome mannequin for B2B manufacturers who wish to faucet into edutainment social media content material by activating influencers and celebrities. The software program firm ran a marketing campaign with Zach Woods utilizing TikTok Adverts. The content material was launched on YouTube as nicely. By collaborating with an influencer, the model incorporates humor whereas sharing key product messaging like “Jira tasks are extremely customizable, which we’re usually pleased with.”

Need extra inspiration for edutainment social media? Check out the manufacturers featured within the Put up Efficiency Report, a month-to-month sequence the place we analyze social posts and campaigns inspiring us—plus we break down the enterprise influence so you may spark your personal scroll-stopping concepts, construct consciousness, nurture neighborhood and help your backside line.

Edutainment social media captivates audiences

Utilizing edutainment on social media platforms is a robust technique to join with audiences and ship significant info. By seamlessly mixing training and leisure, you may construct your neighborhood whereas highlighting your product and companies, in the end creating elevated income. To study extra about edutainment and different client tendencies throughout networks, obtain The 2024 Social Media Content material Technique Report.