Advertising and marketing calendar 2025: Dates you shouldn’t miss this 12 months

Some individuals assume that implementing a advertising and marketing technique is the longest a part of the method. Effectively, they’re incorrect. The implementation itself is definitely one of many simpler steps on the finish of the method.

The actual work comes earlier than when you must set objectives and set up priorities. The sooner you begin planning by means of each step of the technique, the less issues you’ll run into down the road.

To do this in one of the best ways potential, we’ve created a advertising and marketing calendar with all the important thing dates you’ll want to recollect in 2025:

Obtain the 2025 Advertising and marketing Calendar.

These previous few years have proven us that unpredictable circumstances require manufacturers to have the ability to adapt their communication methods to interact with their target market and take advantage of out of their advertising and marketing efforts.

Earlier than you begin, ask your self these questions:

• What do you need to obtain and how will you get there?

• What are your distinctive promoting factors (USPs)? Why ought to individuals purchase your services or products?

• What gross sales promotions are you able to supply (particular offers, freebies, reductions…)?

• What distribution channels are finest to attain your objectives?

Remember that a 12 months has so many particular dates, holidays, and advertising and marketing moments – planning is a should in enterprise and in life!

You will need to determine which promotions (like particular offers or key product gross sales) you need to plan your advertising and marketing actions round. This choice needs to be based mostly on the objectives you established for your self whenever you mapped out your advertising and marketing technique. Specializing in the incorrect promotional technique can simply wreck your KPIs, and no one desires that!

When serious about your vacation or special occasion advertising and marketing campaigns, keep in mind to plan out your promotions in numerous levels:

• Earlier than the precise date: Let your clients learn about what’s coming forward of time and the way they will profit.

• Through the day itself: Make your large gross sales push through e-mail and leverage any social media buzz.

• After the primary occasion: Don’t neglect to observe up with people who transformed to acquire their suggestions on the method or supply extra services or products.

After you have determined what the appropriate advertising and marketing technique is and how much gross sales promotions you’re going to supply, you’ll must give attention to getting your advertising and marketing messages out to your viewers.

For advertising and marketing promotions round particular dates, like those we’ve added to our 2025 Advertising and marketing Calendar, one of the best technique is to go omnichannel. Advertising and marketing campaigns that mix totally different channels (for instance, in-store, on-line, social media, or e-mail advertising and marketing) help you have interaction along with your viewers otherwise and in addition present many upselling and cross-selling alternatives.

There’s a vary of channels so that you can leverage, however that doesn’t imply it’s best to attempt to use all of them simply to tick these bins. Whereas one thing like TikTok may be a little bit of a stretch for those who’re making an attempt to promote dental implants, there are a number of must-haves that can apply to most companies.

A type of channels is e-mail (yeah, you in all probability guessed that…). E mail continues to be one of the best advertising and marketing channel for ROI at $35 and $40 for each $1 spent, because it lets you personalize, phase, and optimize your e-mail campaigns with detailed stats. One other large plus is that your advertising and marketing messages will keep in your contacts’ inboxes for them to make use of that promo code or discover your retailer’s tackle when the time comes.

No marketer can probably keep in mind each single date on the calendar. Use organizational and mission administration instruments to liberate that a lot wanted headspace:

• Use mission administration instruments like Google Sheets or Excel to streamline your workflow by monitoring the forms of content material required from the advertising and marketing workforce.

• Bear in mind your advertising and marketing objectives and KPIs to make sure each marketing campaign is offering worth to the corporate. Observe these metrics in your ESP’s marketing campaign statistics dashboard.

• Highly effective instruments like Asana have performance to make sure you gained’t miss any advertising and marketing milestones and lets you collaborate with your entire workforce in real-time and arrange your content material advertising and marketing calendar.

• Set reminders utilizing easy calendar instruments like Google calendar or the calendar view in Outlook to remind you to chase/accumulate docs, podcasts, webinars, and many others in your campaigns.

To plan and schedule your e-mail campaigns proper on time, let’s have a better take a look at 2025 dates to bear in mind.

A day within the lifetime of an e-mail marketer.

On the lookout for a 2025 advertising and marketing calendar to information your advertising and marketing technique for the brand new 12 months? We’ve acquired you lined. We’ve listed all the important thing dates under and paired them up with nice assets that will help you plan one of the best campaigns in 2025.

January is all about New 12 months’s resolutions, purpose setting, and mourning the lack of the vacation season.

Begin off by wishing your customers a Blissful New 12 months, and use this month to supply particular offers on services or products that may turn out to be useful once they begin engaged on these New 12 months’s resolutions.

Different particular dates in January embody the standard Winter Gross sales in European nations and Blue Monday, so take into consideration what you are able to do to make your customers’ days a bit hotter!

• January 1st – New 12 months’s Day

• January twelfth – Australian Open

• January twentieth – Blue Monday

• January twenty eighth – Information Safety Day

• January twenty eighth – Chinese language New 12 months

The thrill of the brand new 12 months may be gone for some, however February has its personal share of particular dates for entrepreneurs to have a good time!

Actually, February has three of the largest moments of the 12 months: Black Historical past Month, Valentine’s Day, and the Tremendous Bowl.

In response to the Nationwide Retail Federation, US Valentine’s Day gift-givers spent an estimated $26 billion in 2024, and round $16.5 billion on meals, decorations, and workforce attire for the Tremendous Bowl, with every particular person spending a mean of $86.5.

Taking a look at these figures, February is positively a month to bear in mind on the subject of planning your advertising and marketing efforts.

• February 1st – Black Historical past Month (US)

• February 1st – LGBT Historical past Month

• February 2nd – Groundhog Day

• February 4th – World Most cancers Day

• February ninth – Tremendous Bowl

• February 14th – Valentine’s Day

• February twenty eighth – Begin of Ramadan

March is all about girls, nevertheless it’s additionally a key interval for the Islamic religion.

Beginning March 1, we have a good time Girls’s Historical past Month with Worldwide Girls’s Day happening on March eighth. Use this chance to share tales from the ladies in your organization and the way you help equality within the office.

Ramadan marks the beginning of a very powerful dates in a Muslim’s calendar. With 1.9B followers worldwide, Muslims make up 1 / 4 of the world’s inhabitants. Like every spiritual occasion, Ramadan is to be celebrated and revered.

Different particular dates in March in our 2025 Advertising and marketing Calendar embody World Wildlife Day, Worldwide Transgender Day of Visibility, and a fan-favorite… St. Patrick’s Day!

• March 1st – Girls’s Historical past Month

• March third – World Wildlife Day

• March eighth – Worldwide Girls’s Day

• March thirteenth – Mardi Gras

• March 14th – Nationwide Pi Day

• March seventeenth – St. Patrick’s Day

• March thirtieth – Finish of Ramadan

With Easter beginning in April this 12 months, you’ll be able to sit up for longer and hotter days in your easter egg hunts! Enjoyable reality – Easter takes place on the primary full moon after the spring equinox.

For some, Easter is all about custom, be it spiritual or not. For others, it’s extra in regards to the chocolate rabbits and egg hunts. So why not cover an Easter Egg in your advertising and marketing campaigns to extend engagement this April?

Different particular dates embody Earth Day and April Fools’ Day, so it’s a fantastic excuse to ship a critical message about local weather change or have some enjoyable along with your e-mail advertising and marketing calendar.

• April 1st – April Fools’ Day

• April seventh – World Well being Day

• April eleventh – Nationwide Pet Day

• April 18th – Easter Friday

• April twentieth – Easter Sunday

• April twenty first – Easter Monday

• April twenty second – Earth Day

• April twenty third – World E book Day

There are a number of essential dates in Could, however is there any extra essential than Star Wars Day? Whether or not you’re a fan or not, there’s no denying that this can be a BIG date on social media, so ensure you leverage it. Could the 4th be with you.

Many nations additionally have a good time Mom’s Day in Could. This can be a time for a lot of to indicate appreciation in the direction of their mom(s) and mom figures. Today (and naturally the opposite 364 days within the 12 months) is ideal for lavishing moms with a number of love, flowers, and chocolate. However be conscious, many individuals have misplaced their moms or by no means had a mom to start with – contemplate sending an elective opt-out to your subscribers earlier than your Mom’s Day marketing campaign.

Different particular dates for Could in our 2025 Advertising and marketing Calendar embody the Eurovision Track Contest and Could Day (Worldwide Employees’ Day).

• Could 4th – Star Wars Day

• Could fifth – Could Day

• Could fifth – Cinco de Mayo

• Could twelfth – Mom’s Day

• Could thirteenth – Eurovision Track Contest

• Could twenty fifth – Roland-Garros (French Open)

• Could twenty sixth – Memorial Day

It’s getting hotter and hotter outdoors, and meaning it’s time for summer season enjoyable.

For a lot of corporations, the summer season means a droop in gross sales. As a substitute of (on-line) purchasing, occasions like holidays and different outside actions are in individuals’s minds. So, don’t be stunned in case your advertising and marketing efficiency begins to say no moderately than develop throughout the subsequent few weeks.

Does this imply it’s best to interrupt your e-mail advertising and marketing campaigns? Completely not!

Actually, the summer season may be one of the best time of 12 months to face out out of your rivals and get in contact along with your contacts. Ensure you begin engaged on adjusting your e-mail advertising and marketing technique for the subsequent couple of months.

June 1 additionally marks the beginning of Delight Month. Different essential dates embody Father’s Day (within the US and different nations) and the beginning of the Wimbledon tennis competitors.

• June 1st – Delight Month

• June fifth – World Atmosphere Day

• June fifteenth – Father’s Day (US)

• June fifteenth – FIFA World Cup

• June twenty first – Summer season Solstice

• June twenty first – World Music Day

• June twenty first – Nationwide Selfie Day

• June thirtieth – Wimbledon

The vacation season is lastly right here! And although we warned you to plan forward in June, you may be discovering it fairly difficult to maintain your customers engaged throughout the summer season.

Nonetheless, this summer season comes full of nice sports activities occasions, together with the Tour de France, the Wimbledon closing and naturally, the 2025 FIFA World Cup Last.

Different particular dates in July embody the Fourth of July (clearly!) and Emoji Day!

• July 1st – Canada Day

• July 4th – US Independence

• July fifth – Tour de France

• July seventh – World Chocolate Day

• July 14th – Bastille Day – French Nationwide Vacation

• July seventeenth – Emoji Day

• July thirty first – Nationwide Intern Day

August is usually a sluggish month in lots of nations. The summer season is in full swing, however because the weeks move, increasingly individuals begin coming house from their trip. So, it’s the right time to goal them with any provides or promotions they may’ve missed.

How do you do that successfully you ask? Effectively, with e-mail segmentation, after all!

With e-mail segmentation, you’ll be able to filter contacts based mostly on their previous conduct (for instance, anybody that hasn’t opened an e-mail since a sure date) and resend them any particular summer season provides they may have missed.

• August 1st – Worldwide Beer Day

• August thirteenth – Worldwide Left handers Day

• August nineteenth – World Pictures Day

• August twenty first – World Senior Citizen’s Day

• August twenty sixth – Girls’s Equality Day

September is right here and it’s back-to-school season…and never only for children!

Actually, September generally looks like a second January. Some may hate it, some may adore it, however all of us really feel it. New objectives, new tasks, and new advertising and marketing alternatives. Youngsters (and adults!) can’t wait to purchase new college baggage, pens, pencils, and planners for the brand new college 12 months.

Maintain that in thoughts and use your advertising and marketing plan calendar to create some campaigns to re-engage your clients after the summer season with incentives like particular promotions, sweepstakes, and unique provides.

And don’t neglect to focus on individuals who left items and companies of their on-line cart.

• September 1st – Labor Day (US)

• September fifteenth – Begin of Hispanic Heritage Month

• September twentieth – Oktoberfest

• September twenty first – Worldwide Day of Peace

• September twenty fifth – Nationwide Daughter’s Day

The scariest month of the 12 months has lastly arrived!

Autumn is formally right here, and so is Halloween! Because of this, offline in addition to on-line, monsters and different creatures could possibly be simply across the nook, ready to scare individuals.

For entrepreneurs, October marks the beginning of This autumn and the vacation season, an enormous interval for manufacturers in every single place. With large dates arising, it’s the time to begin planning what your vacation technique will seem like, and it is usually the second to let your inventive juices stream and begin getting festive.

• October 1st – Worldwide Espresso Day

• October tenth – World Psychological Well being Day

• October thirteenth – Columbus Day

• October thirteenth – Thanksgiving (Canada)

• October fifteenth – Finish of Hispanic Heritage Month

• October sixteenth – World Meals Day

• October twentieth – Diwali

• October thirty first – Halloween

November is the strongest time of the 12 months for B2C gross sales, and it’s the official month for purchasing our vacation items. Instantly after Thanksgiving come dates like Black Friday, Small Enterprise Saturday, and Cyber Monday, so it’s time to kick it into excessive gear.

In different phrases: You must positively have these dates marked in pink in your advertising and marketing calendar for 2025 so you’ll be able to ship particular promotions and provides.

We all know you gained’t neglect, however simply in case, we’ve already marked them for you on our downloadable 2025 Advertising and marketing Calendar.

• November 1st – World Vegan Day

• November eleventh – Veteran’s Day

• November twentieth – Transgender Day of Remembrance

• November twenty third – Nationwide Espresso Day

• November twenty seventh – Thanksgiving

• November twenty eighth – Black Friday

• November twenty ninth – Small Enterprise Saturday

PS: Have you ever checked out our new Black Friday and Cyber Monday e-mail templates but?

One of the best comes final: It’s lastly Christmas!

It’s chilly outdoors, the streets are lined with snow, and there are festive decorations and lights in every single place! Whereas some choose to go outdoors, people who keep in may do a number of on-line searching for these last-minute Christmas presents. That is your probability to provide This autumn a closing push with particular vacation campaigns and provides.

However December is not only about promoting – it’s additionally about becoming a member of in on the festive ambiance and thanking your contacts for spending the 12 months with you.

You will get inventive and run just a little Christmas competitors on social media (finest Christmas tree or craziest vacation decorations) the place your clients can win coupons or goodies, or movie your workforce singing Christmas carols for an unique Merry Christmas publication.

As you’ll be able to see, it doesn’t get extra inventive than December to finish the 12 months efficiently.

• December 1st – Cyber Monday

• December 14th – Begin of Hanukkah

• December twenty second – Finish of Hanukkah

• December twenty fourth – Christmas Eve

• December twenty fifth – Christmas Day

• December twenty sixth – Boxing Day

• December thirty first – New 12 months’s Eve

Constructing an efficient advertising and marketing calendar requires extra than simply plotting dates on a chart: It requires considerate consideration of long-term enterprise goals, your target market, and totally different product releases. For some, the concept of pulling all that collectively can appear just a little overwhelming.

So, we’ve determined to assist out and description the important thing steps it’s good to observe under:

1. Timeline: First off, it’s good to determine how lengthy you need to plan for. Sometimes, a 12 months provides you a holistic overview of the important thing campaigns and promotions of your enterprise.

2. Software program: Which software program will you employ to program your calendar? It must be one thing easy, easy-to-use, and collaborative throughout your entire group for higher cross-team alignment.

3. Objectives: Whether or not it is rising model consciousness, driving gross sales, or launching a brand new product, having well-defined objectives will form your advertising and marketing calendar.

4. Channels: It’s good to outline which channels you’ll be leveraging throughout the workforce for every marketing campaign and advertising and marketing motion.

5. Workforce members: Contemplate which workforce members are going to be concerned in executing these campaigns.

6. Content material: Define the themes, subjects, and forms of content material you may be creating for every marketing campaign. This contains weblog posts, social media content material, e-mail newsletters, and many others. Our 2025 Advertising and marketing Calendar is a good place to begin for planning these campaigns.

7. Flexibility: Whereas it is essential to plan forward, ensure you go away room for flexibility. Markets can change, sudden alternatives could come up, and changes may be obligatory.

Making a advertising and marketing calendar for the brand new 12 months is an effective way to work forward and get aligned over the campaigns you need to run in 2025.

We have saved the dates you’ll be able to’t neglect and given you all of the assets it’s good to make 2024 your finest advertising and marketing 12 months but. Now, it’s as much as you to work in your campaigns and enhance engagement with provides, promotions, or competitions.

Wish to take the 2025 Advertising and marketing Calendar with you?

That is an up to date model of the article “Advertising and marketing Calendar 2022: Dates you shouldn’t miss this 12 months“ and revealed on the Mailjet weblog on October 31, 2022.