Behind the Scenes of The Cannes Younger Lions Competitors
CANNES, France—The brightest younger minds of the promoting world come collectively every year for the Cannes Younger Lion Competitors. This 12 months, we requested the 2 individuals representing Staff USA, Rachel Findlay and Jessica Nugent, to share their expertise.
Day 1: We’re in Cannes
Between the recent solar and the fantastic thing about the Croisette, the Cannes Lions expertise is thrilling and overwhelming. However that’s to be anticipated as reps of Staff USA within the Digital class of the Younger Lions Competitors. We’ll have 24 hours from the briefing to idea a solution with a one-page visible abstract and, later, a presentation.
Whereas there are such a lot of talks and occasions we wish to attend, our Younger Lions duties takes priority. We had a full day scheduled, first with some competitors programming, an NCM welcome social gathering and our briefing to kick off the occasion.
Our subject: the local weather disaster. Our confidence degree: excessive. Nevertheless it didn’t keep that method. We spent a while marking the temporary to make sure we understood precisely what we would have liked to make. The clock was ticking, and our work was simply starting.
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Day 2: An object in movement
It’s 4 a.m. and we’ve been at it for 12 hours tossing round concepts, questioning why and the way and is it adequate. Two Purple Bulls in and we’re fading quick. Certainly one of us needs to push by way of till the morning. Certainly one of us needs to sleep. We toss “I do know you’re going to hate this however….” and “What if we have been the primary to…” backwards and forwards, however nothing is sticking. We begin regretting our lives, the alternatives that introduced us right here.
Jess takes a sleep break round 5 a.m. and Rachel powers by way of on creating the visuals for the one-pager. At 6 a.m. Rachel determined to put down, however being an object in movement (tending to remain in movement), her eyes have been broad open and her thoughts was nonetheless on the temporary.
9 a.m. rolls round and we’re locked in on the Adobe competitors space (actually and figuratively). Groups of two from each nook of the world have been doing precisely what we have been doing. The sensation inside was acquainted; it was the identical sort of stress that exists in company life when each group is slammed and deadlines are approaching quick. It was comforting that this felt like a standard state of affairs, besides this time we’re up towards 50 groups with very completely different backgrounds and far more factors of view.
Often, on temporary with a fast turnaround, we’re capable of go to our artistic administrators with a number of concepts, albeit half-baked at finest, however collectively discussing a number of to maintain pushing on.
Round 2 p.m. we have been close to our breaking level. Time to ship.
Logic would let you know we must always take a nap or sleep however, naturally, we determined to attend a part of an awards ceremony and a session with Marc Pritchard of P&G. He was an incredible presenter and mentioned each phrase with such confidence.
It may have been the artistic or it may have been Rachel’s frame of mind, however her eyes welled up with tears at virtually each business. It was most likely the artistic.
Lastly, it was naptime.
We met once more to catch the tail finish of a Gray completely happy hour to thank our assigned mentors from Gray for serving to us previous to the Younger Lions Competitors. We caught Laura Maness as she was leaving to gather a Grand Prix award they’d simply obtained.
Subsequent, it was a mixture of TBWA completely happy hour to see some extra acquainted faces from Chiat. We chatted with Kirsten Rutherford, Brent Anderson, Monica Gelbecke and Bruno Regalo.
Hungry and drained, we eat an excellent meal at Le Vesuvio. We order steak and salmon as a bit reward. Afterward, we briefly go to an under-30 social gathering alongside the seaside. However there was nonetheless a lot to do. We hadn’t even prepped for our presentation to the Jury. It felt like every week packed into 48 red-eyed hours, however that’s Cannes!
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