Condé Nast Names Elizabeth Herbst-Brady Its New CRO
Legacy media firm Condé Nast—which homes iconic editorial titles together with The New Yorker, Vogue, and Self-importance Truthful—employed veteran media government Elizabeth Herbst-Brady as its new chief income officer, in accordance with a spokesperson for the corporate.
Herbst-Brady will assume the function lately vacated by Pamela Drucker Mann, who had served as CRO since 2019 and left the corporate earlier this month. Herbst-Brady will formally start with the corporate on the finish of September.
“I’m thrilled and honored to affix this unbelievable workforce and to be a part of Condé Nast’s thrilling future,” Herbst-Brady mentioned in a press release. “For many years, I’ve admired and have been an avid shopper of so lots of the titles. In the present day, there’s nowhere else I’d fairly be than on the epicenter of such iconic manufacturers that proceed to outline our tradition.”
As a part of the rent, Condé Nast will mix its industrial and shopper income divisions, which had beforehand existed as distinct operations.
Drucker Mann led industrial income, and Glenn Eisen, performing international chief advertising and marketing officer and head of shopper income, led shopper. Going ahead, Herbst-Brady will oversee each traces of enterprise, with Eisen remaining as head of shopper however now reporting to Herbst-Brady.
Previous to becoming a member of Condé Nast, Herbst-Brady served as Yahoo’s CRO for 4 years, the place she oversaw all traces of enterprise and was the final supervisor of its demand-side platform. Yahoo has been privately held by personal fairness agency Apollo International Administration since September 2021, however Axios reported that the corporate generated $8 billion in top-line income in 2022.
Herbst-Brady additionally beforehand held government roles at Snap, Viacom, Starcom Worldwide, Common Tv, and Fox. She has a bachelor of arts diploma from Harvard College.
The manager joins Condé Nast at a crucial juncture for the group, which underwent a protracted spherical of layoffs at the start of the 12 months.
The privately held firm has reportedly grown income for the previous three years and is break-even commercially. Nonetheless, it has not supplied monetary specifics since 2021, when it generated $2 billion in top-line income.
Wanting ahead
On the Condé Nast upfront presentation this Could, Drucker Mann emphasised the significance of dwell occasions and video as central to the expansion of the corporate.
The media agency employed Katie Drummond in August as editor in chief of Wired, a part of a broader plan to speculate additional within the title, and it hosted its third iteration of Vogue World in June, this time in Paris. Final October, it reorganized its Condé Nast Leisure division, inserting digital video efforts underneath the path of particular person manufacturers.
The corporate, with a portfolio together with 17 totally different editorial titles, has but to totally discover its footing within the digital period—a problem it shares with most media companies. Underneath Herbst-Brady, whose expertise spans the worlds of know-how and leisure, it undoubtedly hopes to search out it.
“As somebody who thrives within the quickly evolving sectors of media and know-how, Elizabeth is ideal for Condé Nast and the alternatives that stand earlier than us,” mentioned Condé Nast CEO Roger Lynch in a press release. “She has the foresight and fortitude to fulfill the second and can undoubtedly drive new income progress alternatives to help the enlargement of our titles in order that we are able to attain even bigger audiences.”
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