Contained in the Deck Perplexity Is Utilizing to Pitch Advertisers

Generative AI search engine Perplexity, which positions itself as a competitor to Google Search, is gearing as much as launch its promoting platform in This fall, in keeping with a pitch deck obtained by ADWEEK.

Perplexity’s advert technique will initially goal 15 key classes, together with well being, know-how, finance, arts and leisure, and meals and beverage. Advertisers can select to sponsor “associated questions” or run video advertisements in outstanding positions—both on the prime of associated questions on cell or within the facet display on desktop. These advertisements might be accompanied by textual content that highlights their merchandise.

“Clicking the sponsored query triggers a solution like an natural query,” reads the pitch deck.

Perplexity processes greater than 230 million queries globally each month, per the deck. In the meantime, Perplexity introduced its writer income share program in July giving publishers, which have sometimes had a fractious relationship with AI corporations, a possibility to generate income by means of its search platform.

Per the deck, advertisers can place show advertisements on third-party writer websites, beginning with these within the Perplexity Publishers Program, together with notable titles like Fortune and Time. These advertisements may seem as queries resembling “finest Nike trainers” and direct customers to solutions on Perplexity.

Perplexity will make the most of a CPM (value per thousand impressions) mannequin, with a minimal assure guaranteeing model exclusivity inside classes. CPM charges are anticipated to exceed $50, in keeping with a supply with direct information.

Practically two dozen manufacturers and several other prime companies and are already discussing Perplexity’s advert choices with their purchasers, the supply added.

Listed below are the main points from the pitch deck: