
Discover the 5 Finest Manufacturers on Pinterest in 2024
- Share
- Share
- Share
- Share
[ad_1]
“You already know what I actually like? Pinterest. I’ve received a number of stuff saved. I deleted Instagram and Twitter on my cellphone. I’ve TikTok, and I’ve Pinterest… Puppies, breakfast, exercise movies and booty shorts. I see all of the content material I need to see.”
This quote from Megan Thee Stallion throughout a latest chat at Social Media Week captures the excitement we’ve been listening to in advertising and marketing circles: Pinterest is having a second. With extra manufacturers revisiting the platform, entrepreneurs have an opportunity to make the platform a worthy addition to their advertising and marketing methods in 2024 and past.
This text will have a look at 5 of one of the best manufacturers on Pinterest, focus on profitable methods and clarify the way to maximize your model’s efforts on the platform.
5 of one of the best manufacturers on Pinterest
Extra manufacturers are utilizing Pinterest as not solely a spot to add shareworthy photographs, however to advertise merchandise and drive conversions.
Listed below are 5 manufacturers utilizing Pinterest to construct profitable campaigns in 2024.
1. Not On The Excessive Avenue

Not On The Excessive Avenue is a British on-line market that curates distinctive presents from small companies. Because the title suggests, this stuff aren’t out there in mainstream shops.
The model’s Pinterest profile will get over 10 million month-to-month views utilizing a mixture of key phrases and product-focused hashtags. This will increase natural site visitors to their account, whereas different techniques, like seasonal campaigns, drive conversions.
For instance, when UK faculties broke for the vacation break, Not On The Excessive Avenue launched a Pinterest marketing campaign centered on instructor presents. Every Pin had a product picture together with a number of descriptive key phrases, like “candle instructor present” and “soy wax candle”:
This technique not solely helps Pinterest customers discover merchandise utilizing the platform’s built-in search, however it additionally will get the model observed by Google and drives natural search site visitors to its board.
2. Sephora
French magnificence retailer Sephora makes use of its Pinterest boards to drive site visitors and conversions by means of product placements.
The model built-in its complete product catalog into its account and created Pinterest Procuring advertisements to encourage prospects to checkout. Procuring advertisements routinely goal Sephora’s present viewers, so viewers will see the Pins with essentially the most related mixture of merchandise for his or her wants.
Sephora additionally makes use of Pinterest’s Mutually Unique, Collectively Exhaustive (MECE) construction for its content material campaigns. This technique targets particular audiences and objectives throughout 5 separate campaigns. When the campaigns are mixed, they cowl completely different components of a buyer’s lower-funnel journey. The 5 separate campaigns embody:
- Residence feed prospecting utilizing open concentrating on
- Search prospecting utilizing open concentrating on
- Residence feed remarketing for web site guests
- Search remarketing for web site guests
- Dynamic concentrating on utilizing web page visits and add to carts
Segmenting, retargeting and prospecting, together with content material placements on search and residential feeds, have enabled Sephora’s campaigns to achieve the proper guests on the proper time.
Headspace
Regardless of solely having 14.3 thousand followers, Headspace’s Pinterest feed will get over 850 thousand month-to-month views. The model follows one of many platform’s key methods—Pinterest Boards.
Headspace has created a library of premium mindfulness content material with every thing from guided meditations to sleep content material and respiratory train. These pins are separated into folders with titles like “Headspace for Youngsters” and “Headspace Programs” in order that they’re straightforward to seek out:

These Pins are free for anybody to make use of to handle stress or enhance mindfulness, however in addition they play a much bigger function in Headspace’s advertising and marketing technique.
The Headspace app doesn’t have a free plan and customers can solely check it out with a limited-time free trial earlier than they join a subscription. The free content material on Headspace’s Pinterest board is an effective way to encourage potential customers to attempt earlier than they purchase–giving individuals a preview of what they’ll get in the event that they do select to subscribe.
Affirm
Affirm is a purchase now, pay later service buyers use to purchase merchandise from their favourite manufacturers on-line.
It companions with retailers throughout quite a few industries—every thing from auto and residential items to clothes, electronics and journey. In a latest Sprout webinar, Social Media & Model Advertising and marketing Lead Deandre Moore defined how Pinterest helps the model meet its major demographic regardless of providing such a wide selection of merchandise.
“Our major demographic are Millennials, so we glance very closely at Instagram and Pinterest. I personally suppose that Pinterest may be very missed and it’s an excellent platform in the case of driving site visitors and conversions, particularly from a paid perspective.”
– Deandre Moore, Social Media & Model Advertising and marketing Lead, Affirm
Moore says determining what content material Affirm’s viewers engaged with helped the model form its Pinterest technique. For instance, the workforce observed there have been conversations on-line about individuals creating imaginative and prescient boards, in order that they created a journey marketing campaign impressed by the development.
“We noticed there was this idea of manifestation and the way individuals had been considering for the 12 months,” Moore stated. “There have been so many various the reason why individuals journey. We took all that data in and we actually used it to craft our copy and creatives. It’s actually certainly one of our greatest performing property of the 12 months up to now.”
The New York Occasions
The New York Occasions’ Pinterest profile won’t be what you’d count on. Relatively than hard-hitting information tales, its Pins give attention to trend, journey and cooking.
Whereas a number of the different manufacturers on our checklist use Pinterest as a bottom-of-funnel technique, The New York Occasions’ account focuses on model consciousness and content material distribution.

A major technique for the NYT is repurposing content material from its most important information web site to focus on viewers segments serious about extra culture-focused subjects. It then makes use of press pictures to create particular person Pinterest boards centered on particular individuals and occasions, like its protection of the 2023 Met Gala and detailed movie star portraits.
It’s an excellent instance of considering outdoors the field and utilizing Pinterest as a platform to get content material in entrance of various audiences.
Deep dive: profitable methods high manufacturers use
There are some Pinterest-specific techniques and techniques manufacturers can use to seek out success on the platform.
Pinterest’s personal steering encourages manufacturers to create full-funnel methods to cowl goal audiences throughout the client journey. It’s essential to take a look at this full-funnel technique from an natural and paid perspective.
Organically, manufacturers ought to decide what content material and merchandise their viewers is looking for. Like the sooner instance of Not On The Excessive Avenue, key phrase concentrating on is ideal for including particular product phrases to match intent on Pinterest’s search bar.
Discover these by utilizing Pinterest’s built-in key phrase instrument, which you’ll find within the Adverts part of your Enterprise account:

This may uncover what key phrases your viewers is utilizing, month-to-month quantity and any related key phrases for merchandise. For paid placements, Pinterest suggests completely different content material codecs are extra profitable than others throughout every of the funnel phases like constructing consciousness, driving consideration and securing conversions:

Alongside a full-funnel technique, there are different Pinterest techniques to drive outcomes:
- Optimized product feeds: Your merchandise, Pin construction and metadata feed into Pinterests’ algorithm, which is able to then rank content material based mostly on relevancy. The higher your knowledge and group of every Pin, the extra possible it’s for Pinterest to suggest your content material.
- Excessive-impact video: Instruments like Premiere Highlight, the platform’s unique advert placement service, can assist manufacturers get higher video advert publicity and compete with different manufacturers throughout a buyer’s shopping for choice.
Like all advertising and marketing technique, one of the simplest ways to make your Pinterest efforts profitable is thru experimentation. Attempt completely different Pin codecs, goal audiences at sure funnel phases and use the manufacturers we talked about as inspiration for rising your presence on the platform.
Analyzing influence: How Pinterest drives enterprise outcomes
Pinterest analysis confirms its recognition is on the rise—particularly with Gen Z.
In keeping with Sprout Social’s Q2 2024 Pulse Survey, 51% of all shoppers really feel Pinterest content material is extra optimistic in comparison with content material on different social networks, together with 60% of Gen Z respondents. This result’s no accident, with Pinterest investing in options like its ‘physique sort ranges’ instrument to present customers the selection to self-select what form mirrors their very own in search outcomes to spice up physique positivity.
Together with model consciousness, latest Pinterest platform upgrades are serving to companies drive conversions. The platform technique goals to spice up conversions and develop site visitors on a model’s web page utilizing instruments like:
- Cell deep hyperlinks: Direct individuals to a particular web page in your web site to purchase merchandise or one other motion.
- Procuring movies: Manufacturers can now seize viewers consideration utilizing video and straight hyperlink to showcased merchandise.
- API entry: Ship conversions on to Pinterest utilizing a safe connection for extra correct reporting.
With all of those conversion-focused instruments, it’s clear Pinterest is greater than only a place to save lots of aesthetically pleasing photographs—it’s a platform for manufacturers to drive actual outcomes.
Takeaways on your model’s Pinterest technique
Now’s the time to leap on the Pinterest bandwagon and construct a profitable technique round natural and paid content material.
The manufacturers we highlighted show it doesn’t matter what objectives you need to obtain, Pinterest has an avenue to realize it. Whether or not it’s constructing model consciousness or driving conversions, Pinterest can seize viewers consideration at any stage of your advertising and marketing funnel.
To be taught extra about how to achieve success on the platform, take a look at Sprout’s article on constructing a Pinterest advertising and marketing technique.
[ad_2]
#Discover #Manufacturers #Pinterest

We write rarely, but only the best content.
Please check your email for a confirmation email.
Only once you've confirmed your email will you be subscribed to our newsletter.