Empowering Advertising and marketing Groups With Sanofi CMO Claudine Patel

Welcome to a different particular episode of the Advertising and marketing Vanguard podcast. Right now, ADWEEK chief expertise officer Jenny Rooney welcomes Claudine Patel, Sanofi’s chief advertising and marketing officer for shopper healthcare North America. Sanofi is the world’s sixth-largest pharmaceutical and healthcare firm and is headquartered in Paris.

They talk about how Sanofi’s manufacturers, which embrace Allegra, Dulcolax, and Gold Bond, simplify science to make more healthy residing accessible. Patel displays on her profession journey throughout shopper merchandise and healthcare, highlighting the transferable expertise between industries.

The dialog touches on the significance of cultural relevance, resilience, collaboration in advertising and marketing, and the necessity for open discussions about failure. Patel shares her management insights and highlights the worth of empowering groups to take calculated dangers.

“As a pacesetter, it’s necessary to help and allow your groups to assume in a different way. Encourage them to take calculated dangers and be revolutionary. That’s how we’re going to drive actual change and success,” Patel says on the podcast.

At Sanofi, Patel is obsessed with main via inventive disruption. Her profession is a testomony to the ability of mobilizing organizations and executing progress methods that not solely scale companies but in addition foster expertise improvement and domesticate high-performing groups.

With over 25 years of expertise in shopper items and healthcare, her journey has been about creating influence. She thrives on crafting insightful methods, driving enterprise transformation, managing various portfolios, and spearheading digital and artistic improvements. Her profession spans management roles at international enterprises like Kellogg, Reckitt, and Kraft Meals, to call a couple of.

SurveyMonkey Curiosity Awards

Essentially the most revolutionary entrepreneurs are those who dare to ask the questions that matter and encourage a tradition of curiosity of their organizations.

Curiosity awakens their creativeness. It feeds their thirst for data. It incites their insights into their prospects and drives their inventive imaginative and prescient. It fuels each profitable technique.

That’s the essence that distinguishes the ten entrepreneurs who’re being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is straightforward: Have fun extraordinary advertising and marketing professionals working at SurveyMonkey buyer firms who’re driving innovation and shaping what’s subsequent for his or her companies, industries, and communities.

Click on right here to study extra concerning the 2024 SurveyMonkey Curiosity Award winners.

Key takeaways:

03:44 Keys to Success in Dynamic Industries — Patel explains that success in dynamic industries requires resilience, a growth-oriented mindset, and efficient teamwork. Leaders should encourage resilience inside their groups, fostering a tradition of bravery, respectful openness, and steady enchancment. Progress calls for revolutionary instruments like social listening, influencer capabilities, and the power to ship content material at scale. Crucially, this agenda should be embraced throughout all the group, integrating efforts from advertising and marketing, gross sales, and provide chain groups to make sure success via cross-functional collaboration.

09:21 Driving Engagement with Strategic Partnerships and Iconic Collaborations — Sanofi is gaining traction by leveraging a multifaceted advertising and marketing method, specializing in making science accessible and interesting to shoppers. The marketing campaign has achieved robust engagement by integrating content material creation with strategic partnerships and collaborating with iconic figures and types, resembling Christie Brinkley and Sports activities Illustrated. This holistic method goes past conventional sponsorship, aiming to construct long-term shopper connections whereas sustaining core values.

14:45 Fostering Innovation in Advertising and marketing Groups — Patel emphasizes the significance of fostering an setting that encourages experimentation, resilience, and studying from errors within the advertising and marketing world. She displays on the challenges of her journey, highlighting the necessity to create secure areas for groups to take calculated dangers. Future leaders will be developed by enabling bravery and studying, permitting for innovation and progress.

17:31 How Sturdy Management Drives Workforce Innovation — Patel discusses the essential function of management in boosting workforce confidence and fostering innovation. She explains that in difficult conditions, a pacesetter’s presence turns into much more important to stop workforce members from shedding confidence and second-guessing themselves. She underscores the significance of empowering groups to find new alternatives, resulting in inventive tasks like an surprising collaboration between an OTC model and Stay Nation. Patel credit her workforce for driving these revolutionary concepts and market successes.