Find out how to use Instagram video advertising to drive extra gross sales

By Val Razo June 11, 2024

Instagram has 2 billion month-to-month customers, 83% of whom say they uncover and analysis merchandise in-app, making it a potent advertising channel. 

As a visible social platform, it presents varied choices for companies to advertise their services or products. There are carousel posts, vertical Reels movies, and ephemeral Tales. All these content material varieties, if accomplished proper, can yield spectacular attain. 

Having an Instagram presence is a should. However if you wish to stand out from the group, leveraging Instagram video advertising can deliver you forward of your opponents, as this content material format is taking the world by storm. 

Based mostly on the Social Media Advertising Trade Report, 53% of entrepreneurs use Instagram for publishing movies usually and 66% of entrepreneurs plan on growing their utilization of Instagram movies quickly. Now, it’s the second hottest platform for video content material after Fb.

Instagram movies may also be the golden ticket to drive extra gross sales, as 87% of entrepreneurs say video advertising helps them enhance gross sales. 

Scroll down your Instagram feed, and you will notice extra movies than photographs. Why do manufacturers desire video advertising on the platform? As a result of: 

• Movies are simply comprehensible
• They present your product in motion
• The algorithm loves movies and pushes them to a wider viewers

So, how do you employ Instagram video advertising to extend income on your model?

On this submit, we’re going to seek out out the definition of Instagram video advertising, speak about its potential, and stroll by eight greatest practices on how you can drive extra gross sales with Instagram video advertising. 

What’s Instagram video advertising?

First issues first: Instagram video advertising is a social media advertising technique the place manufacturers leverage movies to showcase and clarify how you can use their merchandise.

Instagram video advertising consists of totally different content material choices to select from, relying on the marketing campaign and enterprise objectives. These embrace: 

• Reels
• In-feed single movies 
• In-feed video carousels 
• IGTV movies
• Video adverts 
• Tales

Instagram customers love watching movies on the platform and listed below are their preferences in Instagram video varieties:

The potential of Instagram video advertising for gross sales

At first blush, plainly Instagram video advertising requires a lot effort and time. 

Round 80% of small companies ignore video content material creation as it might require time, data, and energy to create eye-grabbing Instagram movies. However for a lot of manufacturers, Instagram video advertising technique is value giving a attempt because it has enormous potential to drive gross sales.

Living proof:

The Korean hair care model GrowUS created Instagram video adverts with product tags to see if this marketing campaign might simplify the net buy expertise. In two weeks, the marketing campaign drove great outcomes. Individuals who noticed it and shopped through Instagram video adverts generated 1.7X development in content material views and  3X extra gross sales as compared with web site guests who hadn’t seen this advert marketing campaign.

To know why Instagram movies supply great gross sales alternatives for manufacturers, we’d like to check out a number of statistics.

First, 82% of customers resolve to purchase a product after watching a model’s video, and Instagram movies allow you to showcase your merchandise from totally different angles. This helps the viewers make knowledgeable choices rapidly, shortening the gross sales cycle. 

Second, demand for Instagram movies is growing quickly. Meta’s personal information claims that 91% of customers watch movies on Instagram weekly. This implies individuals have robust curiosity in this sort of content material sort. 

What’s extra, Instagram video advertising can have an effect on shopper buy intent, as 87% of individuals take an motion after seeing a product in a video, comparable to looking for extra product info, visiting an internet site, or making a purchase order. 

Lastly, Instagram movies have in-built options that permit individuals to finish a purchase order with out leaving the app. Instagram presents shoppable product tags in movies and stay procuring. So it has spectacular potential for video advertising, which helps to spice up lead era conversions.

Now that we all know the immense gross sales potential of Instagram movies, let’s see how manufacturers can use them: 

1 – Showcase your merchandise from all sides 

Instagram movies supply spectacular conversion charges. Why? The viewers sees merchandise from all sides. And it helps to make knowledgeable choices in regards to the merchandise. 

In truth, 48% of shoppers declare that watching product movies enhance confidence of their on-line purchases.

Fortunately, there are a large number of video modifying instruments that assist simplify video creation, even for these with none prior expertise. 

As an illustration, Videoleap by Lightricks (obtainable for Android or iOS) makes it straightforward to create attention-grabbing Instagram movies and unveil product collections from all sides, with the assistance of varied ready-to-use templates in addition to AI-enhanced video results and filters.

To showcase your product from all sides, there’s no must have expertise in video modifying – a whole lot of creators make and share their templates as a way to browse the library and choose what fits your wants greatest.

2 – Leverage the facility of video storytelling

Impactful tales join your viewers to your model. Storytelling makes you look genuine and improves your probabilities of conversion.

Certainly, storytelling is what makes you totally different from others who hope for the eye of your viewers. 

Video narratives can revolve round your model goal, how your merchandise affect lives, and even the founder’s journey. 

For instance, Lego options certainly one of its designers Carl Merriam constructing a jellyfish out of his Lego units and speaking about what makes it his favourite sea creature. The video is participating, conveys an informative story, and makes the viewers need to get their very own Lego units. 

In case your video story resonates along with your viewers, it may possibly assist to extend views in your reels additional. The key is easy: individuals need to repost it on their tales and feed. 

3 – Take advantage of out of Instagram Story movies

Wish to promote a limited-time deal? Producing in-feed movies could waste your sources, as they’re irrelevant after the supply ends. 

Straightforward to create and stay for under 24 hours, Instagram story movies are the right short-form video format for advertising short-term gross sales. You’ll be able to supply early entry to your followers, promote upcoming occasions, or create buzz round your new product launches by tales. 

For instance, occasion movies don’t match Glossier’s magnificence routine-centric Instagram feed. That’s why the model posts them in tales and saves them within the highlights. 

Furthermore, there are numerous Instagram Story options that assist to transform viewers into prospects and drive extra gross sales:

• Product tags. Embrace product tags on all merchandise you employ in your video. It lets viewers be taught extra and make an impulse buy.
• Clickable hyperlink stickers. Add a hyperlink to your website the place you present extra info whereas getting extra internet site visitors.
• Countdown sticker. It’s an ideal Story characteristic if you happen to promote a time-limited sale, because it lets your viewers know when the supply ends. Thus, it encourages them to take motion sooner. 

4 – Create a way of exclusivity with stay procuring occasions 

Make your viewers really feel particular with Instagram stay procuring broadcasts on Instagram. It lets the shoppers have interaction with you instantly, creates a way of exclusivity and urgency, generates gross sales leads and drives gross sales.

Take a look at how Too Confronted used the Dwell Scheduling characteristic on Instagram to create a buzz round their “Higher Than Intercourse Eau de Parfum” launch. Jerrod Blandino, the model’s Co-founder and Chief Artistic Officer, promoted the stay procuring occasion on his profile. It inspired his followers to tune in on the published. 

Consequence? They offered 100% of their Instagram stock and drove 29,700 views on their product element web page.

To make good use of Instagram stay movies, you can too depend on Emplifi’s stay stream characteristic to supply a multi-channel livestream resolution that engages your prospects on totally different digital and social media platforms. Furthermore, it offers you a chance to supply real-time buyer care, get in-depth analytics, and repurpose movies for additional social media utilization.

5 – Clarify how you can use your merchandise with Instagram movies

Instagram video advertising is a superb device for product demonstration. You’ll be able to educate the shoppers on the perfect methods to make use of your product and assist them think about the way it would possibly match into their lives. This builds credibility, improves your buyer’s expertise, and prompts extra viewers to offer your merchandise an opportunity.

“In our mission to higher serve canine homeowners, we at PetLab Co. launched into creating instructional Instagram movies. These movies dive into canine homeowners’ frequent errors and supply easy options utilizing our merchandise. By educating our viewers, we enhanced their understanding and care for his or her pets and demonstrated our merchandise’ real-world software and advantages. This strategy strengthened our bond with our group and elevated our gross sales. In spite of everything, extra canine homeowners turned to us for dependable, problem-solving merchandise.”

Chris Masanto, the CEO and co-founder of PetLab Co.

And right here’s how The Pet Lab.Co makes use of this Instagram video advertising technique in motion:

Take a look at one other instance. It comes from PlayDoh and demonstrates prospects how you can use their DIY clays. 

6 – Show your merchandise with transition Instagram reels

Transition reels are the present rage. They allow you to showcase a number of merchandise inside a brief reel in a enjoyable and interesting approach. This Instagram video format is superb for showcasing particular collections, or a number of methods to type your merchandise. They’re extraordinarily entertaining, protecting the viewer hooked till the tip.

What’s extra, these Instagram reels provide you with an ideal probability to showcase varied merchandise and affect buy intent. Some firms additionally add informative captions the place they embrace displayed product codes in order that followers can seek for extra info as wanted.

In search of transition concepts? You’ll be able to take inspiration from creators like Jasmin Corley. 

7 – Outsource video creation to Instagram influencers

There’s no must have an in-house staff of videographers to create a fascinating Instagram video on your profile; yow will discover dependable influencers and outsource this social media effort to them. Furthermore, a latest Meltwater report claims that video manufacturing is the most typical service for outsourcing.

Sure, it may be simpler to accomplice with related creators and ask them to create content material on your model. They’re consultants at protecting their followers hooked and can do the identical for your small business. Plus, collaborative movies allow you to leverage the Influencer’s credibility to persuade their viewers to buy your model. 

For instance, Seoul-based HR know-how firm Needed Lab partnered with related creators to extend registrations for his or her analytics service. The influencers then shot a vertical video within the 9:16 format for Instagram, highlighting the platform’s newly launched analytics companies and the way it may also help job seekers.

The strategy paid off, and the model noticed 2.1X larger conversion charges by partnership adverts than their basic campaigns. Their conversions additionally elevated by 61%. 

And if you wish to concentrate on one Instagram video format when working with influencers, contemplate outsourcing reels. 

Nick Baklanov, analysis specialist at HypeAuditor, claims that this video format is the perfect as of late: 

“Our information reveals that 69.2% of paid collaborations between manufacturers and influencers are Reels. Reels additionally get extra likes and feedback than common picture posts or carousels. In the event you use Instagram to advertise your small business, you then undoubtedly want to make use of extra Reels.”

8 – Use video testimonials for belief and loyalty

Fashionable prospects hunt down peer suggestions earlier than making a purchase order. The significance of buyer opinions has grown over the previous couple of years.

In keeping with studies, 78% of shoppers really feel extra assured making purchases once they see content material posted by different consumers. Add constructive buyer testimonials and mix engagement and authenticity collectively. It helps your prospects overcome preliminary doubts and purchase your merchandise. 

On this sense, video testimonials can do wonders. Most viewers imagine that this video content material sort is tough to pretend.

Thus, it might be an awesome concept to be taught from large manufacturers. It’s time to make use of video testimonials as part of your Instagram video advertising technique. Furthermore, it drives gross sales!

For instance, Salesforce posted the above reel, the place Britta Seeger, a board member at Mercedes Benz talked about how Salesforce 360 helped them keep shut relationships with prospects. 

9 – Lower by the noise with Instagram video adverts

If you wish to reduce by the noise and drive extra gross sales quick, use Instagram video adverts. It is among the greatest methods to make use of adverts if you wish to audience segments and enhance visibility. 

Instagram video adverts can yield spectacular outcomes. As an illustration, BCA Digital leveraged Instagram adverts to focus on Gen Z audiences. The marketing campaign helped them stand out with an 8-point carry in commonplace advert recall. 

In Quick

The above case research and examples present that with the proper methods and partnerships, you may generate income utilizing movies on Instagram. 

Nonetheless, it’s not a one-day course of. You should experiment to seek out what video codecs fit your model the perfect. 

Be affected person, preserve experimenting, and observe the above Instagram video advertising ideas. All of those can result in spectacular gross sales development by in-app movies.