Google Advertisements has completed auto-migrating location extensions to property for many lively accounts, a course of introduced on July 24, 2023.
Why we care. This variation expands the methods advertisers can use location data of their adverts, doubtlessly bettering advert efficiency and attain.
The small print.
- Migration affected accounts with exercise between July 1, 2023, and Jan. 1, 2024.
- Inactive accounts throughout this era weren’t migrated.
How one can verify. Advertisers can confirm migration standing utilizing two fields within the buyer useful resource:
- bool location_asset_auto_migration_done
- string location_asset_auto_migration_done_date_time
What you’ll see. Migrated accounts will show an alert within the Google Advertisements UI and present property below the account.
What’s subsequent. Advertisers whose accounts weren’t migrated however wish to use location property have to create them manually through the UI or API.
Between the traces. This migration displays Google’s ongoing efforts to streamline and improve advert capabilities, doubtlessly providing advertisers extra flexibility in how they show location data.
Who to contact.
Backside line. Advertisers ought to verify their accounts’ migration standing and take motion if wanted to make sure they’re leveraging the total potential of location-based promoting on Google Advertisements.
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