Google introduced the overall availability of the Structured Knowledge Information (SDF) QA format for Show & Video 360, enhancing bulk evaluation capabilities for advertisers.
Why we care. This replace simplifies the method of reviewing useful resource settings in bulk, making marketing campaign administration extra environment friendly for advertisers utilizing Show & Video 360.
Key particulars:
- The SDF QA Format was initially launched in open beta on Could 30, 2024.
- It’s now typically out there as of Aug. 8, 2024.
- Applies to Line Merchandise and YouTube Advert Group sources.
The way it works:
- Makes use of human-readable values as a substitute of numeric IDs.
- Obtainable for SDF v6 and later.
- Accessible by Show & Video 360 interface or API v3.
New file sorts:
- “Line Merchandise – QA.”
- “YouTube Advert Group – QA.”
Between the strains. This replace addresses a standard ache level for advertisers managing large-scale campaigns, providing a extra intuitive technique to evaluation settings with out navigating advanced numeric IDs.
What’s subsequent. Advertisers ought to seek the advice of the up to date Bulk Instruments information to find out if the SDF QA format fits their integration wants.
The underside line. Whereas enhancing readability, these QA format recordsdata are read-only and may’t be used to switch or create sources, sustaining a transparent separation between evaluation and motion processes.
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