Google Says Bonjour to Netflix as Emily in Paris Sponsor
Who wants Paris when you’ll be able to simply store on-line?
At this time, Netflix introduced it’s teaming up with Google for a first-of-its-kind Store with Google partnership that includes Emily in Paris. The partnership will carry customized inventive and provides viewers a brand new approach to buy the season’s outfits by Google Lens.
Right here’s the way it works: Viewers on all Netflix plans can use Google Lens to scan Lilly Collins’/Emily’s appears all through Season 4, discovering related gadgets on their system to match the character’s model.
“We’re thrilled to companion with Netflix and Emily in Paris to carry the enjoyment of purchasing on to your display screen,” Stephanie Horton, Google’s senior director of world shopper advertising and commerce, mentioned in a press release. “With Google Lens, you’ll be able to flip your TV display screen into your private runway—effortlessly purchasing the world’s trend in a single place.”
As well as, the partnership contains customized options inside Netflix’s ad-supported plan, together with shoppable pause adverts and title sponsorships. Lily Collins even reprises her position as Emily within the adverts, giving viewers much more Emily content material.
Pause adverts will encourage viewers to scan the display screen with Google Lens and get directed to a purchasing web page showcasing gadgets, which is the primary time Netflix has partnered on co-branded pause advert inventive.
In the meantime, Google and Netflix constructed customized 15-second spots that tie Emily in Paris with Store with Google, and Google’s title sponsorship will prolong to earlier seasons, which is the primary time Netflix has carried out this for present library content material.
The search big additionally introduced Emily out of Paris and into Los Angeles with a brand new pop-up expertise that helped followers store for appears with Google Lens and even gave folks an opportunity to win a visit to Paris.
“This marketing campaign has been extremely enjoyable and thrilling to carry to life, with the seamless partnership between Netflix’s fan-favorite sequence Emily in Paris and Store with Google,” Magno Herran, vp of promoting partnerships, Netflix, mentioned. “By organically tapping into the fandom of the present, and leveraging partaking codecs, it presents our members a inventive and entertaining expertise and showcases to our companions the breadth at which we are able to construct these distinctive alternatives with them.”
The partnership information comes as Netflix appears to wrap up its upfront talks in an more and more aggressive streaming market. Forward of its upfront presentation in Might, the corporate introduced a number of enhancements to its ad-supported plan, together with the addition of pause adverts, which Google makes use of in its new sponsorship.
The corporate can be trying to carry its adtech in-house because it continues to scale its ad-supported enterprise, which now reaches 40 million world month-to-month energetic customers.
Emily in Paris Season 4, Half 1, premieres on August 15, whereas Half 2 is out on September 12.
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