High MailerLite Options in 2025

MailerLite is understood for its simple interface and wallet-friendly pricing, nevertheless it doesn’t all the time verify each field.

For example, some customers have identified that they want extra in-depth analytics to refine their campaigns. Others need advertising automations that may deal with advanced workflows or superior segmentation that MailerLite simply doesn’t provide.

There’s additionally the matter of progress: as your electronic mail checklist—and ambitions—increase, you may end up wishing for extra integrations or specialised options, like sturdy e-commerce instruments.

Should you’ve hit some extent the place you’re craving performance that goes past MailerLite’s core choices, it’s solely pure to see what else is on the market. In any case, the appropriate electronic mail advertising answer mustn’t solely match your present wants but in addition evolve with your small business.

Discovering the appropriate electronic mail advertising platform isn’t nearly choosing the preferred possibility or the most affordable plan. It’s about selecting a instrument that matches your small business, scales with you, and doesn’t flip each marketing campaign you ship right into a headache.

Right here’s what to search for:

Most platforms promise automation, segmentation, and A/B testing. The actual query is how properly they ship. Are you able to construct superior automation workflows or simply primary if/then guidelines? Does segmentation allow you to goal based mostly on actual habits, or are you caught with easy lists? The small print make all of the distinction.

Many platforms provide free plans, however prices can skyrocket as your checklist grows. Have a look at what’s included upfront. Will you could pay further for automation, integrations, or superior reporting? A low beginning worth isn’t a deal in case you’ll be compelled into costly upgrades later.

E mail advertising shouldn’t really feel like rocket science. A clear, intuitive dashboard can save hours of frustration. If establishing a marketing campaign appears like a chore, it’s most likely not the appropriate platform.

Tech points occur. The query is whether or not you’ll get actual assist or be caught digging by outdated assist articles. Stay chat, electronic mail assist, and a strong information base could make a giant distinction when issues go unsuitable.

Your electronic mail platform shouldn’t exist in a silo.

It must work with the instruments you already use, whether or not that’s an eCommerce platform, CRM, or analytics software program. A robust checklist of integrations makes your workflow smoother as an alternative of including further steps.

With these standards in thoughts, let’s take a look at the very best MailerLite options and why they stand out.

Mailjet is extra than simply inexpensive. It’s full of worth. Each plan comes loaded with options that combine into an intuitive platform for creating and deploying advertising and transactional emails, types, and touchdown pages—all with out breaking a sweat.

Not like different suppliers, Mailjet doesn’t cost based mostly on the variety of contacts you might have. You solely pay for the emails you wish to ship, that means as your viewers grows, your worth stays the identical.

Its user-friendly interface and affordability make it fashionable with small companies and rising groups trying to enhance their electronic mail sport. Mailjet helps you save time, minimize prices, and concentrate on what actually issues.

Mailjet key options

• Intuitive drag-and-drop electronic mail editor

• Pre-built and customizable templates for campaigns

• Automated electronic mail workflows for transactional and advertising emails

• Seamless API integration to construct customized experiences

• Actual-time collaboration instruments for team-based modifying

Mailjet limitations

• No CRM options

• Doesn’t have SMS, WhatsApp or different channels

Mailjet pricing

• Free: As much as 6,000 emails/month

• Important: $17/month for primary electronic mail instruments

• Premium: $27/month for superior automation and analytics

• Customized Enterprise: Contact Mailjet for tailor-made options

Mailchimp typically pops up as a frontrunner for these embarking on their electronic mail advertising journey. Its user-friendly interface and a free plan (providing as much as 500 contacts) make it interesting for inexperienced persons. Nonetheless, its limitations in superior electronic mail advertising automation and customization imply it may not serve extra advanced advertising methods.

Key options:

• Person-friendly interface

• Free plan with as much as 500 contacts

• Fundamental web site builder

Limitations:

• Lacks cut up testing in automations

• Fundamental pop-up and touchdown web page customization

• Overpriced for superior options

Pricing:

• Free: As much as 500 contacts and as much as 1,000 emails/month

• Paid plans obtainable for extra options

Equipment targets creators and companies trying to develop their electronic mail lists with environment friendly automation instruments.

It provides a free plan supporting as much as 10,000 subscribers and contains highly effective integrations with platforms like Shopify and Zapier. Nonetheless, extra superior options require a paid plan.

Key options:

• Highly effective automation options

• Big selection of integrations

• Customized area and touchdown web page creation

Limitations:

• Superior options require paid plans

• Restricted free plan options

Pricing:

• Free: As much as 10,000 subscribers on a single electronic mail sequence

• Paid plans begin at $15/month

Fixed Contact is good for companies aiming to mix electronic mail advertising with social media methods. Its drag-and-drop editor and excessive supply charges are vital attracts, although its higher-tier plans could also be expensive for small companies.

Key options:

• Automated electronic mail campaigns

• Excessive electronic mail supply charges

• Integration with social media platforms

Limitations:

• Fundamental registration types

• Pricey higher-tier plans

Pricing:

• Free trial for as much as 30 days

• Begins at $12/month

With over 20 years within the business, AWeber is a trusted alternative for solopreneurs and customers requiring primary CRM capabilities. Its revolutionary options like ‘able to ship’ electronic mail templates and automations that combine with apps like YouTube and Etsy set it aside, although it lacks superior options for large-scale campaigns.

Key options:

• Sturdy electronic mail automation

• Cut up testing and net analytics

• Complete app market

Limitations:

• Lack of spam and design testing instruments

• Out there solely in English

Pricing:

• Free: Out there for as much as 500 subscribers

• Paid: Begins at $15/month

HubSpot stands out for its all-in-one platform that mixes CRM, electronic mail advertising, and extra. The beneficiant free plan is a boon for small companies, although superior automation options require a expensive improve.

Key options:

• Beneficiant free plan with CRM integration

• Highly effective contact administration

• Wonderful reporting options

Limitations:

• Costly superior options

• Branding on free plan outputs

Pricing:

• Free: CRM and primary options

• Skilled plan begins at $800/month

Omnisend is tailor-made for e-commerce entrepreneurs needing superior options in an economical bundle. Its free plan contains omnichannel advertising and automation workflows, although it falls quick on deliverability charges and template selection.

Key options:

• Superior options in free plan

• Designed for e-commerce

• Responsive electronic mail editor

Limitations:

• Restricted electronic mail templates

• Poor deliverability price

• Out there solely in English

Pricing:

• Free: As much as 250 contacts

• Paid plans begin at $16/month

Brevo shines with its integration of a number of advertising channels, together with electronic mail, SMS, and reside chat. It provides an intuitive interface and intensive automation choices, but its reporting options are restricted on lower-tier plans.  

Key options:

• Seamless multi-channel integration

• Person-friendly interface

• Free CRM integration

Limitations:

• Restricted reporting options

• Fluctuating deliverability charges

  Pricing:

• Free: As much as 300 emails/day

• Starter plan begins at $9/month

ActiveCampaign goes past primary electronic mail advertising by providing highly effective automation options and a built-in CRM—excellent for companies that wish to handle all the things from lead seize to deal closing in a single place.  Its gross sales and advertising workflows make it a favourite amongst those that crave extra than simply automated emails. Plus, you get top-notch deliverability, free migration help, and a useful touchdown web page builder with dynamic content material choices to personalize your campaigns.

Key Options

• Superior advertising and gross sales automation workflows

• Constructed-in CRM with deal pipelines

• Wonderful electronic mail deliverability charges

• Free migration providers for brand spanking new accounts

• Big selection of integrations with fashionable instruments

• Touchdown web page builder with dynamic content material

Limitations

• No free plan

• Costlier than many competing suppliers

• Reporting dashboard may use extra customization

• Steeper studying curve in comparison with easier ESPs

• Can’t export your offers checklist

Pricing

• Starter Plan: Begins at $15/month (for as much as 1,000 contacts)

• Plus Plan: $49/month and up, contains CRM and extra superior options

• Skilled & Enterprise: Scales with superior automation, customized reporting, and precedence assist

Should you want top-tier automation and built-in gross sales instruments, ActiveCampaign is a powerful contender. Simply be ready to speculate extra money and time in comparison with easier platforms.

Choosing the proper electronic mail advertising instrument hinges in your particular wants and finances. Whether or not you search simplicity, complete engagement, or superior automation, there is a platform on the market tailor-made for you.  

Mailchimp, Equipment, and AWeber are nice for inexperienced persons, whereas Fixed Contact and HubSpot present extra sturdy options for companies able to scale. Mailjet is greatest for small companies that need an inexpensive and complete platform.

In the end, the right different to MailerLite is one which aligns with your small business targets and provides room for progress.

So, take your time, discover these choices, and discover the platform that can assist take your electronic mail advertising efforts to new heights.