How Fingercheck doubled conversions with Stripo’s versatile electronic mail builder — Stripo.electronic mail
Pace and effectivity are essential for rising companies, particularly concerning electronic mail advertising. At Stripo, we all the time ask our shoppers how our electronic mail builder impacts their manufacturing course of and which options present probably the most worth.
Fingercheck, a workforce administration platform, shared that utilizing Stripo has saved them tons of of hours and doubled their electronic mail conversions. On this case examine, we discover how Stripo’s versatile and intuitive options streamlined electronic mail manufacturing, permitting Fingercheck’s small advertising workforce to rapidly and successfully create high-quality, responsive campaigns whereas driving higher enterprise outcomes.
Skilled
Senior Advertising Ops Supervisor at Fingercheck
In regards to the firm
Fingercheck is a workforce administration platform that provides an all-in-one resolution permitting companies to streamline their operations. Masking matters from payroll and HR to scheduling and time monitoring, they supply key options in areas together with hiring, onboarding, folks administration, documentation, workforce chat, and customised workflows.
Headquartered in Brooklyn, New York, Fingercheck helps over 5,000 corporations and 100,000+ staff, offering enterprise-level instruments tailor-made to on a regular basis enterprise wants. The model has been acknowledged for its distinctive performance, flexibility, and help, incomes a number of accolades from G2’s Finest Software program Awards, together with recognition as one of many Prime 50 HR Merchandise.
Problem: Release time spent on electronic mail manufacturing for different necessary duties
Electronic mail advertising is important in every single place as a result of it usually delivers a robust ROI, however for Fingercheck, it’s vital. With 1000’s of subscribers unfold throughout a number of lists, the corporate targets totally different audiences in numerous states, which requires a tailor-made method to make sure every message reaches the best folks. Managing these campaigns is an important duty, dealt with personally a number of instances every week.
Nevertheless, earlier than utilizing Stripo, Fingercheck confronted important challenges with electronic mail advertising. Constructing emails in Pardot took plenty of time as a result of the method required handbook coding in HTML and CSS, primarily as a result of their viewers makes use of a wide range of electronic mail shoppers, together with Gmail, Apple Mail, and Outlook.
The corporate wanted to streamline electronic mail creation to maintain up with the calls for of their rising subscriber base whereas making certain their emails seemed polished in every single place.
The stakes had been excessive: Emails that didn’t render appropriately risked decrease conversion charges, which may affect total efficiency. With a small, agile advertising workforce, Fingercheck couldn’t afford to waste valuable time tweaking emails. They wanted a extra environment friendly course of to give attention to different revenue-generating actions, and Stripo delivered the answer, rushing up manufacturing and rising platform reliability.
Answer: Discovering a versatile electronic mail builder
When Fingercheck started looking for an email-building device, time was a big issue driving their choice. As a advertising workforce, they wanted to prioritize pace and effectivity with out sacrificing high quality.
In evaluating totally different electronic mail builders, Fingercheck targeted on discovering an answer that was truthful, quick, and straightforward to combine into their present tech stack—one thing that improved the method with out introducing an excessive amount of change.
Stripo met all these standards, seamlessly enhancing the prevailing course of with out disrupting what was already in place.
As soon as they noticed how nicely Stripo would match into their workflow and the way a lot time it might save, implementing it was straightforward.
Stripo implementation
The implementation of Stripo was impressively quick and seamless. Fingercheck discovered the Stripo setup to be equally clean. Inside an hour, they had been already constructing emails. The method was so simple that it barely left an enduring reminiscence—Stripo was up and working with no friction, permitting the workforce to start out designing emails instantly.
The e-mail advertising workforce makes use of Stripo to create numerous campaigns, together with:
- newsletters;
- product updates;
- tax-related data tailor-made to recipients’ areas; and
- commerce present follow-ups.
Whether or not the emails are industrial or informational, Stripo handles them with ease. Its flexibility permits Fingercheck to streamline easy text-based operational emails and extra design-heavy communications.
The e-mail manufacturing course of is collaborative. The workforce takes totally different approaches relying on the complexity of the e-mail. Their gifted designer brings the authorized copy or course to life for visually dynamic campaigns. For extra simple, informational emails, workforce members such because the advertising lead can deal with the creation themselves.
Completely different departments—help, product, billing, shopper success—usually present the uncooked copy, which the advertising workforce then proofreads to make sure it aligns with the e-mail’s topic earlier than the ultimate electronic mail is inbuilt Stripo. This collaborative workflow ensures that emails are environment friendly in manufacturing and polished of their remaining varieties.
Outcomes: Handsome emails, freed-up time, and higher CTRs
Fingercheck has been utilizing Stripo for a minimum of three years, throughout which period they’ve created tons of, if not 1000’s, of emails.
Let’s begin with examples of emails created with Stripo.
The e-mail under obtained for the corporate a bunch of upgrades:
(Supply: Electronic mail by Fingercheck)
This electronic mail went nicely and obtained good CTR:
(Supply: Electronic mail by Fingercheck)
Stripo’s affect on the Fingercheck electronic mail advertising course of has been profound:
- Stripo’s intuitive drag-n-drop editor and cell customization choices have considerably diminished manufacturing time. They make it straightforward to rapidly design and ship emails with out handbook coding. Creating a great HTML electronic mail is now so simple as 1, 2, 3.
- Stripo has saved tons of of hours by slicing manufacturing time and releasing the e-mail advertising workforce as much as give attention to different necessary actions. The cell switcher and preview characteristic are specific favorites of the workforce, enabling them to make sure that emails look good on any gadget with out spending time tweaking the code.
- This effectivity has instantly impacted the enterprise, with Fingercheck estimating a doubling improve in conversions over the previous three years.
Wrapping up
Fingercheck’s expertise with Stripo reveals how transformative an environment friendly electronic mail builder might be for a advertising workforce. By streamlining their workflow, they saved time and achieved higher outcomes.
Listed below are three ideas for optimizing your electronic mail manufacturing with Stripo, based mostly on Fingercheck’s success:
- Use Stripo’s drag-n-drop options to simplify the email-building course of. They will let you create visually interesting emails without having to code, saving you hours of manufacturing time.
- Stripo’s cell switcher and preview options guarantee your emails look nice throughout all units. Check your designs in actual time to keep up consistency and forestall show points on totally different shoppers.
- Stripo simply integrates with Pardot, making it easy to export clear HTML and preserve your present processes intact. This reduces friction and quickens electronic mail deployment, permitting you to give attention to different necessary advertising duties.
These methods helped Fingercheck double its conversions, they usually can even make it easier to optimize your electronic mail advertising efforts.
Pace up your electronic mail manufacturing with Stripo
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