How Flo streamlined e mail manufacturing for 94 million customers with Stripo — Stripo.e mail
Effectivity is essential when managing e mail campaigns for 94 million subscribers. Flo, the world’s main ladies’s well being app, wanted a robust resolution to streamline e mail manufacturing whereas sustaining creativity and personalization. On this case research, we discover how Flo achieved e mail advertising and marketing success via Stripo, highlighting the instruments and techniques which have helped it keep forward within the sport.
Knowledgeable
About Flo
Flo.well being is the #1 downloaded ladies’s well being app globally, with a formidable 380 million downloads and 70 million month-to-month lively customers. Their mission is evident — to construct a greater future for feminine well being by serving to customers harness the ability of their physique indicators. Specializing in each stage of a girl’s well being journey — from menstruation to menopause — Flo delivers curated cycle and ovulation monitoring, fertility calendars, being pregnant help, tailor-made well being insights, and a personal group for sharing issues and questions.
Flo collaborates with over 120 medical specialists to assist ladies worldwide by offering personalised well being info. Flo’s work is especially impactful in bridging healthcare disparities and enhancing well being literacy, particularly in underserved areas.
Problem: Methods to create personalised emails for 94 million customers
Flo confronted the problem of managing its rising e mail advertising and marketing wants effectively and cost-effectively. With over 94 million customers opted into emails and an growing reliance on e mail as a direct communication instrument, Flo wanted an answer to maintain up with its formidable plans. E-mail advertising and marketing was rapidly changing into a significant channel for Flo to ship personalised well being insights, promote product options, and provide customers the advantages of Flo Premium.
Flo wanted a instrument to streamline its e mail manufacturing, permitting it to take care of high-quality design and content material. They had been in search of a option to simplify collaboration amongst their crew and cut back the approval chain, guaranteeing that they might reply rapidly to consumer wants. Moreover, the necessity for visible consistency and fascinating e mail designs that mirrored Flo’s model was crucial.
That is the place Stripo’s e mail builder grew to become a priceless instrument, permitting Flo to effectively create visually interesting and extremely focused e mail campaigns.
Answer: 400 emails over almost three years
At Flo, the e-mail manufacturing course of is a well-organized collaboration between the design and advertising and marketing groups, with Stripo taking part in a key function.
Though Flo has a big crew of designers, Stripo streamlines the e-mail manufacturing course of, permitting one particular person to deal with the design section effectively:
- The senior advertising and marketing copywriter is answerable for crafting the e-mail copy and aligning it with the general technique and tone of voice. The copywriter first works in Figma with a mock-up, which the e-mail designer then builds in Stripo.
- The senior e mail designer handles the design and construct of all emails, guaranteeing that every one displays Flo’s visible identification and messaging.
- Different members of Flo’s wider advertising and marketing crew usually dip into Stripo recordsdata to make small tweaks. That is very useful for dashing up processes and avoiding bottlenecks.
- After the e-mail is inbuilt Stripo, it’s exported and uploaded to Flo’s bespoke content material administration system.
Outcomes: What Stripo options assist decrease the time for Flo e mail manufacturing
All through their time utilizing Stripo, Flo has encountered solely minor challenges, which had been rapidly resolved because of Stripo’s responsive assist crew. When technical points come up or Flo’s crew faces problem executing a design, the assist chat is their first level of contact.
The crew constantly gives quick and efficient options, usually providing code snippets or tutorial movies to assist deliver their imaginative and prescient to life. This degree of assist has been invaluable in guaranteeing that their e mail campaigns run easily and meet the model’s excessive requirements.
Modular e mail design
One of many key advantages Flo has skilled with Stripo is the important time saved in e mail manufacturing, notably via using modules. This function permits them to construct e mail parts as soon as and reuse them throughout a number of campaigns, reducing down on repetitive duties and guaranteeing consistency.
For instance, Flo lately labored on a venture involving personalised welcome emails that required the creation of 94 completely different variations. Utilizing Stripo’s module function, they might merely drag and drop prebuilt blocks, lowering what may have been a time-consuming course of to just some steps.
Steadiness between design flexibility and accessibility
Moreover, Flo values Stripo’s steadiness between design flexibility and accessibility. The flexibility to edit code immediately — whether or not by including gradients, background photographs, or tweaking CSS — permits them to take care of creativity with out sacrificing reside textual content accessibility. This mixture of options and assist has made Stripo a necessary instrument for e mail advertising and marketing, providing each effectivity and adaptability of their workflow.
Word from the Stripo crew: In case you are utilizing Stripo, you don’t want to fret about guaranteeing that HTML emails are optimized for display screen readers, as all emails constructed with Stripo are already absolutely optimized.
Plans for utilizing new options
Whereas Flo hasn’t but absolutely leveraged Stripo’s real-time co-editing or model historical past options, they acknowledge these instruments’ potential to reinforce their workflow additional, particularly as they refine their e mail technique.
Inspirational instance from the Flo crew
Listed below are some inspiring examples from the Flo crew created utilizing the Stripo e mail editor. See how the design is in line with the general fashion of the applying and web site and crammed with e mail options that can help you enhance conversions and engagement.
E-mail instance 1: June Sale 2024
Our seasonal sale emails are particularly profitable for Flo. They mix just a few psychological hooks, equivalent to title personalization, time stress, social proof, and distinctive visuals, which altogether create a fascinating e mail expertise.
(Supply: E-mail by Flo)
E-mail instance 2: The launch of our Guided Journey function
This e mail marketing campaign is Beth’s favourite, because it stands out from our typical content material. The darkish colour palette units the temper for the content material, plus it has the added bonus of being darkish mode compliant! Together with GIFs in our emails all the time works effectively to seize consideration and permits us to point out a number of items of content material with out utilizing extra vertical area, which is a premium in emails.
(Supply: E-mail by Flo)
E-mail instance 3: The launch of our symptom checker for PCOS and endometriosis
(Supply: E-mail by Flo)
Wrapping up
Flo’s journey with Stripo demonstrates how a robust e mail builder can streamline processes, improve creativity, and in the end drive higher outcomes for any e mail advertising and marketing crew. From managing the manufacturing of 94 million subscriber emails to creating personalised campaigns with ease, Flo has successfully harnessed Stripo’s instruments to maximise its e mail advertising and marketing efforts. Utilizing reusable modules, real-time collaboration options, and direct code enhancing empowers groups to construct visually interesting and accessible emails whereas saving priceless time.
Pace up your e mail manufacturing with Stripo
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