How Storyly Elevated Conversions by 80% With Exit-Intent
You’ve executed the work of driving visitors to your web site. However what now? How will you encourage these guests to interact together with your web site and make a purchase order? Storyly wished to create fine-tuned journeys for his or her web site guests, and so they turned to OptinMonster to make it occur. With just a few focused campaigns, they boosted their conversions and grew their electronic mail advertising and marketing listing.
Meet Storyly
Storyly is a content material expertise platform for cellular eCommerce apps and web sites. It lets companies create full-screen content material experiences which might be interactive, personalised, and shoppable.
Storyly was based in 2020 and already has greater than 200 million month-to-month lively customers and over 1 billion impressions. And now, the corporate is rising much more through the use of OptinMonster.
Storyly’s web site was getting lots of high-value visitors from 2 sources:
- Weblog posts on subjects intently associated to their product
- Chilly outreach from their gross sales representatives
The corporate wished to enhance the web site journey for these guests. Particularly, they wished to optimize that journey to drive extra conversions on their contact and optin kinds.
Let’s see how OptinMonster helped them elevate these conversion charges.
How Storyly Makes use of OptinMonster to Skyrocket Conversions
Berkem Peker, Storyly’s Development Strategist, says the corporate used “all the things in OptinMonster’s arsenal” to maneuver web site guests by their gross sales funnel.
Storyly has a fast demo video that explains their product’s options and advantages in just some minutes. The demo capabilities as a lead magnet as a result of customers should enter an electronic mail tackle to entry the video.
Storyly used OptinMonster to create this content-locking popup, which requires customers to subscribe earlier than watching the video:
Storyly eliminated the choice to easily shut the popup. This gated the content material as a result of guests should both enter their electronic mail or click on Return to House Web page.
This OptinMonster marketing campaign has an exceptional conversion price of 14.57%.
Every transformed customer is moved by Storyly’s gross sales funnel in 2 methods:
- They develop into a brand new lead on Storyly’s electronic mail listing. Storyly can now market to them instantly with characteristic bulletins, webinar invites, and extra. Since utilizing OptinMonster, Storyly has grown their electronic mail listing by 45%.
- These guests made the trouble to enter an electronic mail tackle, so that they’re more likely to truly watch Storyly’s fast demo video. In doing so, they get a concise rationalization of the software program’s options and advantages.
OptinMonster offers you exact management over the Show Guidelines in your marketing campaign. Storyly makes use of a mix of primary and superior settings to find out who will see their content-gating popup and when:
- Web page-Degree Focusing on: This popup shows solely on their fast demo web page.
- Timed Show Management: The marketing campaign shows instantly, so guests should enter their electronic mail earlier than seeing the video.
- Question Focusing on: Storyly has a distinct popup for guests navigating from their homepage, so that they used question focusing on to exclude these guests from seeing this marketing campaign.
Subsequent, Storyly wished to scale back abandonment from their Contact Gross sales web page. Due to the customized nature of their product, all leads are funneled by this web page after they’re excited about buying.
After all, not everybody who finally ends up on their Contact Gross sales web page is able to speak to a gross sales consultant. Storyly determined to make use of OptinMonster’s Exit-Intent® Expertise to stop these guests from leaving their web site.
Storyly took benefit of OptinMonster’s Break up Testing characteristic to check the efficiency of two completely different campaigns:
Model 1: The decision-to-action (CTA) button directs abandoning guests to the fast demo video we simply mentioned. There, the content-locking popup asks for his or her electronic mail tackle to entry the video.
Model 2: This model highlights Storyly’s G2 awards and directs guests to the software program’s buyer critiques.
Storyly used 3 of our hottest focusing on and triggering options for his or her take a look at:
Model 2 transformed at a really respectful 2.4%, however it was crushed by Model 1, which transformed at a wonderful 6.14%.
These exiting guests would probably have been misplaced ceaselessly. However with a split-tested OptinMonster popup, Storyly retains extra guests engaged on their web site. Plus, the profitable popup directs customers to the fast demo lead magnet, serving to the corporate develop its electronic mail advertising and marketing listing.
These examples are a glimpse at how Storyly makes use of OptinMonster to interact, direct, and convert their web site guests. Listed below are 2 extra marketing campaign methods they use throughout their web site:
- Guests on sure weblog posts see a Slide-in Field asking them to subscribe to their electronic mail publication. The slide-in field offers an unobtrusive strategy to ask natural guests to hitch their listing.
- Storyly added an exit popup to the product web page for his or her App Tales product. The marketing campaign asks customers to go to both the Contact Gross sales web page or a associated tutorial. This was a part of their bigger technique to drive high-intent guests by their funnel. Their efforts had an exceptional outcome: The conversion price on their Contact Gross sales kind grew by 80%.
As you may see, OptinMonster offers Storyly fantastic management over the journey of their web site guests. The truth is, this technique led to a 66% improve in visitors to their high-intent pages. With only a handful of campaigns, Storyly strikes customers by the gross sales funnel by directing them to useful content material and inspiring electronic mail signups.
Outcomes
Utilizing content-gating, break up testing, and Exit-Intent®, Storyly noticed these spectacular outcomes:
- 14.57% conversion price on their content-locking optin popup
- 80% increased conversion price on their Contact Gross sales kind
- 45% progress of their electronic mail listing
- 66% improve in visitors to high-intent pages
Abstract
Storyly is a wonderful instance of what sensible entrepreneurs can accomplish with OptinMonster. They didn’t simply throw up just a few popups. As a substitute, they intently analyzed their gross sales funnel. Then, they created onsite campaigns to fastidiously nurture new leads towards an eventual purchasee.
With OptinMonster’s straightforward drag-and-drop builder and 700+ templates, you may create a marketing campaign in minutes. You can even exactly goal your marketing campaign in just some clicks.
Storyly is way from alone of their success. Try how Shockbyte Extra Than Doubled Their Gross sales Conversion Fee With Exit-Intent!
Strive OptinMonster right now, and be part of the 1,000,000+ customers who realize it’s one of the best lead-generation software program in the marketplace.
“OptinMonster is tremendous straightforward to make use of and arrange. Since we began utilizing it to create journeys inside our web site, our kind conversion charges have elevated by nearly 80%. Because of Exit-Intent®, we love [OptinMonster’s] effectiveness at turning chilly natural guests into higher-intent customers. Break up testing performance and web optimization friendliness are the icing on the cake!”
Berkem Peker, Development Strategist, Storyly
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