Google is experimenting with new advert placements in search outcomes, however the frequency stays low. Right here’s what you want to know:
By the numbers. As shared by Mordy Oberstein, head of search engine marketing model at Wix:
- 0.31% of desktop SERPs have advertisements combined into natural outcomes
- 0.01% of cellular SERPs have advertisements combined into natural outcomes

- 2% of all SERPs have “regular” advert placement on the prime.

- Desktop choice: 18% of SERPs with combined advertisements place them instantly after a featured snippet.
- Cellular distinction: Lower than 2% of cellular SERPs with combined advertisements observe this sample.

Why we care. Advertisements positioned inside natural outcomes or instantly after featured snippets might probably seize extra consumer consideration than conventional placements. Click on-through charges, conversion charges and general ROI might be affected by these new placements, requiring advertisers to regulate their methods accordingly.
The massive image. Google is testing numerous advert placements, together with beneath featured snippets and inside natural outcomes.
Advert frequency:
- Desktop: Typically two advertisements combined with natural outcomes
- Cellular: Normally one advert combined with natural outcomes
Between the traces. Google seems to favor the spot proper after featured snippets for advert placement on desktop, however this technique isn’t mirrored on cellular.
Backside line. Whereas Google is experimenting with new advert placements, the general frequency of advertisements combined into natural outcomes or positioned beneath featured snippets stays extraordinarily low throughout all SERPs.
What to look at. How Google’s advert placement technique evolves and whether or not the frequency of combined advertisements will increase over time.


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