Instagram Exams New Reels Filter for Posts With Notes

Instagram’s testing out one other method to lean into the recognition of Notes, with some customers now seeing a brand new feed filter labeled “Notes” inside the Reels tab, which can then present you solely Reels which have Notes included.

As you may see on this instance, posted by Jaskaran Singh, some customers are actually capable of entry a particular “Notes” itemizing, along with their “For You” and “Close by” feeds. That can then show Reels with Notes from your pals, offering one other method to drive Notes engagement.

Instagram rolled out Notes on Reels earlier this month, which allows customers to depart feedback and remarks on Reels (and feed posts too) that their connections are then capable of see.

The Notes final for 3 days, and might solely be left by mutual follows, including a easy choice to spark interplay amongst your pals.

This new tab, then, would offer one other method to facilitate connection and response, by showcasing the entire Reels that your pals have already commented on, so you may be part of within the dialogue.

If Notes, after all, are your factor.

Virtually each time I write about Notes on IG, anyone inevitably feedback with a variation of “Who cares?” or “Who makes use of these?” or “Why don’t they simply give us extra attain?”

Many IG customers, it appears, are confused by Notes, and don’t seemingly have a lot curiosity within the possibility. However a key demographic for IG, and Meta extra broadly, has proven lots of curiosity within the possibility.

Notes have confirmed particularly standard with younger customers, whom IG says are “taking on notes at a wild tempo”. Certainly, Instagram reported final June that teen customers create Notes at 10 instances the speed of non-teens.  

The explanation why Notes retains getting expanded, and retains getting an increasing number of options, is that Instagram actually, actually desires to take care of reference to youthful, trendsetting teams, in an effort to anchor them to the app and ideally maintain them from drifting off to TikTok as a substitute.

So, like them or not, use them or not, Instagram goes to maintain doubling down on Notes, and searching for new locations to include Notes for youthful customers.

So if you happen to don’t like them, don’t use them, however achieve this within the data that youthful customers are apparently 10 instances extra enthusiastic about them than you or I are.