Learn how to Run an On-line Contest: Step-by-Step Information
Operating a web-based contest is likely one of the quickest methods to drive site visitors to your web site, enhance engagement, and develop your e-mail checklist. Contests and giveaways allow you to join along with your viewers in a approach that feels enjoyable somewhat than promotional. With the correct technique, a web-based contest can generate a whole lot and even hundreds of recent leads. You may construct a bigger, extra engaged viewers for your online business and begin driving extra gross sales immediately.
On-line contests might sound like a number of work, particularly for busy small enterprise house owners and entrepreneurs. I’m right here to inform you that it’s a lot simpler than you assume, particularly when you will have the correct instruments for the job.
On this article, I’ll talk about the advantages of giveaways and supply a step-by-step information to working a profitable on-line contest. I’ll particularly present you ways an easy-to-use contest device like RafflePress might help you attain your online business’s objectives.
Desk of Contents
What Are the Advantages of Operating an On-line Contest?
Questioning if working a web-based contest or giveaway is well worth the effort? Let’s take a more in-depth have a look at a number of the advantages:
Enhance Web site Site visitors
Operating a web-based contest is a straightforward method to drive extra site visitors to your web site by means of referrals and social shares. RafflePress, the device we’re utilizing on this tutorial, has built-in viral sharing that allows you to reward customers with bonus entries for referring a buddy or sharing your giveaway on social media.
Develop Your E mail Listing
You may simply develop your e-mail checklist with a web-based contest or giveaway by requiring customers to enroll with a view to get entries. Simply be sure to preserve them engaged all through the competition and past with compelling e-mail copy.
Enhance Your Social Media Followers
Operating a contest can rapidly enhance your social media followers. Provide bonus entries to your giveaway in alternate for follows, and your variety of social media followers will explode.
Generate Focused Leads
A viral giveaway will enhance model recognition and put your online business and merchandise in entrance of extra eyes. This won’t solely allow you to generate certified leads but in addition enhance gross sales!
See how KnivesShipFree.com boosted their income by greater than $10,000 utilizing giveaways.
Now that you just perceive the advantages, let’s discover learn how to run a web-based contest.
Learn how to Run an On-line Contest (Step-by-Step)
1. Set a Aim for Your On-line Contest or Giveaway
Earlier than doing the rest, ask your self what you wish to get out of your on-line contest or giveaway. You must set a objective.
Listed here are some frequent objectives:
- Generate gross sales
- Enhance model consciousness
- Enhance person engagement
- Drive site visitors to your web site
- Get extra e-mail subscribers
- Collect user-generated content material
- Get extra social media followers
- Create a buzz round a brand new services or products
Decide a objective that aligns along with your general enterprise and advertising targets. It’s so much simpler to run a profitable on-line contest when you’ve chosen a objective, and also you’ll be extra likelu to get the outcomes you need.
2. Select the Proper Contest Prize
If you need your contest to create buzz and entice a number of entries, you want an attractive prize that appeals to your audience.
The preferred contest prizes embrace reward certificates, free services or products, or money. Take a look at this checklist of contest prize concepts should you need assistance selecting.
An important components for selecting prizes are your audience and your model. Select prizes which might be related to the viewers you’re attempting to succeed in, and also you’ll entice these folks to your contest.
3. Plan out the Contest Guidelines
That is most likely the step the place most would-be contest creators surrender on their contest and stroll away.
Have you ever ever checked out contest entry guidelines? These issues are stuffed with jargon and lawyer-speak.
Let’s break it down so it’s not so intimidating.
Listed here are the issues that you have to determine about your contest:
- Who can enter? Are there age limits or location limits in your contest?
- When can folks enter the competition? When does the competition begin and finish?
- How can folks enter to win? How usually can they enter?
- Will you be drawing winners randomly, utilizing a vote, one other methodology?
When answering these questions and planning out your contest guidelines, preserve your objectives in thoughts. For instance, if you wish to get extra user-generated content material, you need to require entrants to submit their very own images, testimonials, or different content material.
Necessary Be aware: In the event you’re working a contest on social media, be sure to’re following that platform’s pointers and insurance policies. Fb, as an example, has pretty strict contest guidelines. For extra particulars, try 8 Fb Giveaway Guidelines: Full Information for Companies.
4. Create an On-line Contest With RafflePress
RafflePress is a strong and easy-to-use WordPress giveaway plugin. Its drag-and-drop builder makes it ridiculously simple to create a surprising contest touchdown web page or giveaway widget very quickly.
With RafflePress and its spectacular checklist of options, you’ll be able to simply enhance social media follows, drive web site site visitors, and develop your e-mail checklist. And, there’s even a free RafflePress Lite plugin obtainable within the WordPress plugin repository!
For this tutorial, we’re utilizing the Professional model of the plugin so you’ll be able to absolutely perceive all of RafflePress’s wonderful capabilities.
For extra data, try this useful overview of RafflePress.
Step 1. Create a New Giveaway
To get began with RafflePress you’ll must obtain, set up, and activate the RafflePress plugin. When you’ve activated the plugin, RafflePress will present up in your WordPress dashboard.
To create a brand new giveaway, hover over the RafflePress icon within the WordPress dashboard and click on Add New.
Step 2. Title Your Giveaway and Select a Template
When you click on Add New, you’ll be taken to a brand new display screen the place you’ll be able to identify your giveaway and select a template. The identify is only for you, so use one thing that is smart to you. It gained’t be seen by customers.
Subsequent, select a contest template from one of many glorious designs offered by RafflePress to make constructing your contest even simpler.
For this tutorial, we’ll use the Basic Giveaway template, however you’ll be able to select a template primarily based in your objectives: Develop Your E mail Listing, Pre-Launch Marketing campaign, Develop Your Instagram Following, and extra.
To pick out a template, simply hover over it along with your mouse and click on Use This Template.
Step 3. Set the Giveaway Prize Particulars
After selecting a template, you’ll be taken to the RafflePress giveaway builder.
Click on on the pencil icon within the Giveaway Prize Particulars part so as to add your prize and any particulars about it you wish to embrace.
To make your prize extra interesting, be sure you add a picture by clicking the Choose Picture button. You may select a picture out of your media library or add a brand new one out of your pc.
While you’re finished modifying the prize particulars, click on on the Finished Enhancing button.
Bought extra prizes so as to add? Merely click on on the +Add One other Prize button.
Set the time span in your contest within the Begin and Finish Time part beneath the Giveaway Prize Particulars.
While you’re finished, click on the Save button within the high proper nook of the builder. Remember to save commonly as you’re creating your giveaway.
Step 4. Select Your Contest Entry Actions
RafflePress affords a number of methods for customers to your contest, and you may add as many entry actions as you need.
To arrange your contest entry actions, click on on the Actions tab and click on on any entry methodology you wish to add. The entry actions are sorted into 3 teams primarily based on totally different objectives: Get Extra Subscribers, Get Extra Social Engagement, and Get Extra Site visitors.
You may even add extra weight to sure entry actions to make these actions value extra entries. So, if you wish to develop your e-mail checklist above all else, you can also make e-mail signup value extra contest entries.
While you’re finished including your entry actions, Save your giveaway.
Step 5. Design Your Contest
Now it’s time to customise the design of your giveaway.
Go to the Design tab.
You may select from a number of totally different layouts, set a background picture or shade in your touchdown pages, and decide button colours and fonts.
After getting your giveaway trying the best way you need, click on Save.
Step 6. Configure Contest Settings
Click on on the Settings tab to configure your contest guidelines.
Don’t panic. RafflePress makes it very easy to create guidelines in your contest. Use the RafflePress Guidelines Generator to create contest guidelines rapidly.
Begin by clicking the +Generate Guidelines button. This can deliver up a window the place you’ll be able to enter your contest particulars like sponsor contact information, eligible areas, and minimal age.
Then, click on Generate Guidelines, and the device creates primary contest guidelines for you!
Additionally within the Settings tab, you’ll be able to arrange e-mail verification, success monitoring, success redirect, social logins, and extra.
Step 7. Publish Your Contest
You’ve created your on-line contest, so now it’s time to let it unfastened on the world.
Click on on the Publish tab to see the three publishing choices:
- Giveaway Touchdown Web page: This feature helps you to create a distraction-free giveaway touchdown web page in your web site.
- RafflePress WordPress Block: With this feature, you’ll be able to embed the giveaway widget in a WordPress publish or web page within the WordPress block editor.
- WordPress Shortcode: Utilizing a WordPress shortcode, you’ll be able to embed your giveaway within the basic WordPress editor, sidebar widgets, or inside your WordPress theme.
Whichever methodology you select, your contest might be dwell and able to go!
5. Promote Your Contest or Giveaway
You’ve put a number of work into constructing a contest you could be happy with, so now it’s time to indicate it off and get some entries.
Listed here are a number of the finest, and best, methods to advertise your on-line contest:
- Share it on Fb, Instagram, X (previously Twitter), TikTok, and many others.
- Submit it to on-line sweepstakes and contest directories
- Announce it in your e-mail publication
You need to begin selling your giveaway earlier than it even goes dwell. This can create a buzz across the contest and allow you to get a ton of entries from day 1.
6. Decide a Winner
RafflePress makes it very easy to choose a winner in your giveaway.
The best and most truthful approach to decide on a giveaway winner is by random draw. When your contest is over, go to RafflePress » Giveaways and click on on the Wants Winners hyperlink subsequent to your marketing campaign.
You’ll have the ability to see the entire individuals who entered your contest and what number of entries they’ve. To choose a random winner, merely click on the Decide Winner button, select your choices, then click on Select Winners Now.
Your fortunate contest winner might be highlighted.
E mail your contest winner to share the blissful information by clicking E mail Winner.
7. Observe up With Contest Entrants
After you’ve contacted the winner, it’s necessary to let all the opposite entrants know the standing of the competition. Preserving your contest entrants knowledgeable won’t solely enhance your credibility, but it surely helps you to have interaction with them and construct relationships.
Ship an e-mail publication to announce your contest winner and thank everybody for becoming a member of within the enjoyable. Remember to invite them to take part once more.
Social media can be a straightforward method to announce your contest winner and the prize they gained. Social posts can preserve folks speaking about your contest and model for some time longer.
RafflePress Makes it Straightforward to Create an On-line Contest
As you’ll be able to see, RafflePress affords a ton of options that can assist you create essentially the most profitable giveaways.
With RafflePress, you get entry to pre-built contest templates, 1-click entry and fraud safety, social media integrations, and viral sharing (refer-a-friend). And, RafflePress integrates with all the most effective e-mail advertising providers and CRMs to streamline your advertising efforts.
With a profitable contest, you’ll be driving extra site visitors to your web site. Subsequent, you have to convert these guests into subscribers and prospects.
With OptinMonster, you’ll be able to goal your contest entrants with particular affords and promotions, utilizing our popups, floating bars, and different onsite campaigns.
Wish to be taught extra? Take a look at How Does OptinMonster Work? 3 Highly effective Use Circumstances.
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