LinkedIn hashtags | Sprout Social

With a person base of over 1 billion folks (in keeping with LinkedIn’s firm web page), LinkedIn represents one of many world’s largest social platforms and the most important community constructed round work and employment. LinkedIn advertising and marketing generally is a extremely efficient technique for B2B gross sales, growing your model’s attain and constructing your fame.

To realize all of these outcomes, your LinkedIn efforts should be seen by the precise folks. One dependable technique is utilizing the precise LinkedIn hashtags. Hashtags on LinkedIn are all the time evolving, so it’s essential to maintain tempo with what’s new and the way they’re getting used. We’ll stroll you thru how one can use hashtags on each a part of LinkedIn, together with feedback, posts, articles and your small business profile.

We’ve additionally listed 30+ of the perfect LinkedIn hashtags to make use of on the platform right this moment, so you may be part of the precise conversations to jumpstart your LinkedIn advertising and marketing technique.

What are LinkedIn hashtags?

LinkedIn hashtags are key phrases or phrases that categorize content material. This makes it simpler for customers to search out and have interaction with matters they’re keen on. You may add hashtags to posts, feedback, articles, profiles and even pages on the platform.

Hashtags assist your content material turn into half of a bigger, dynamic dialog occurring on LinkedIn. They’re highly effective instruments for growing the visibility of your posts, reaching folks with related pursuits or in the identical trade, and tapping into trending matters.

The right way to use hashtags on LinkedIn

There are a number of methods you may incorporate LinkedIn hashtags to extend your visibility. Let’s have a look at examples of how and the place to make use of them on the platform appropriately:

The right way to add hashtags to your LinkedIn enterprise web page

Creating and managing an efficient LinkedIn enterprise web page is step one in the direction of profitable LinkedIn advertising and marketing. When optimizing your web page, be sure to’re including related hashtags so it’s simpler for folks to search out you.

LinkedIn enterprise web page hashtags have been modified to “Specialisms” in late 2024. To seek out this, navigate to your LinkedIn enterprise web page, choose Edit web page after which Particulars from the About part on the sidebar.

Scroll all the way down to the underside of this web page to search out Specialisms. You may add as much as 20 totally different phrases right here. Although they don’t have a #, they work the identical means and assist your organization web page seem when customers make related searches.

Use this part so as to add key phrases related to your trade. For instance, in case you work in advertising and marketing, add specialisms like “social media advertising and marketing”, “model design” or “social media content material”.

You can too add hashtags to private account pages, the place they’re referred to as “Expertise”. To alter these, click on the Add profile part button in your private profile, then choose Add expertise.

H3 The right way to add hashtags to your LinkedIn posts

LinkedIn’s put up creation interface makes it simple so as to add related hashtags to your posts.

To start out writing a put up, click on the Begin a put up button on the high of your homepage. Once you wish to add hashtags, merely press the # key and write your chosen hashtag.

By utilizing a LinkedIn put up scheduler, you may weave the hashtags naturally inside your put up content material or place all of them collectively on the finish in case you really feel they’re diluting your put up’s influence.

The right way to add hashtags to your LinkedIn articles

To write down an article, push the write article button on the high of your homepage. Just like posts, simply use the # key so as to add hashtags.

Including related hashtags will increase your article’s publicity. You may incorporate hashtags throughout the physique of your articles or add all of them on the finish in order that they don’t interrupt the move of your content material.

You can too add hashtags to your posts while you share your articles. Right here’s an instance of what that might appear like:

The right way to add hashtags to your LinkedIn feedback

Lastly, you may embody hashtags instantly in your feedback when interacting with different folks on the platform. Right here’s an instance:

Attempt to all the time use hashtags naturally inside your feedback to keep away from trying like a spam bot. Additionally, use them sparingly or under no circumstances in the event that they’re not extremely related to the subject.

The right way to discover new hashtags on LinkedIn

There are numerous hashtags to select from, so you might want to know how one can discover the precise ones. Listed below are a number of methods for locating related LinkedIn hashtags.

Use the LinkedIn search bar

You may nonetheless seek for hashtags utilizing LinkedIn’s search bar, although this function has modified up to now few months. LinkedIn received’t suggest hashtags throughout the dropdown of their search bar anymore, however related content material will nonetheless seem in case you seek for them.

Right here’s an instance beneath of a current seek for #SocialMedia:

Manually trying to find hashtags isn’t as efficient because it was once, so it is best to use extra superior instruments to enhance your hashtag technique.

Utilizing social listening to establish developments

One such superior software is social listening. Monitor conversations and posts in your trade, particularly involving thought leaders and influencers, to identify trending matters. Notice the hashtags these persons are steadily utilizing of their discussions.

For instance, when listening you would possibly see top-performing posts in your trade mentioning “worker advocacy”. On this case, you would begin experimenting with hashtags like #EmployeeAdvocacy to capitalize on this pattern along with your related content material.

Use a social listening resolution like Sprout Social to control particular matters and key phrases.

Sprout aggregates information on the mentions of your LinkedIn accounts linked to the platform. You can too gather listening information on feedback throughout linked accounts. By utilizing Dialog, you may uncover key phrases and hashtags which might be getting used all through these feedback.

Sprout’s Dialog additionally helps you establish what your followers are speaking about, and from this information, you may refine an inventory of key phrases and hashtags on your account. Extra particulars on Sprout’s LinkedIn listening capabilities could be discovered on our assist web page.

Tricks to optimize your hashtags on LinkedIn

As LinkedIn continues to evolve, you have to optimize your use of hashtags and key phrases throughout profiles and posts to stay related, and increase influence and attain.

Listed below are some suggestions for how one can optimize your LinkedIn hashtags:

Mix hashtags with an efficient key phrase technique

Whereas hashtags are nonetheless essential on LinkedIn, modifications made in late 2024 have pushed the platform extra towards typical website positioning. These modifications embody eradicating options like following hashtags, itemizing them on profiles and not displaying them within the dropdown search bar.

Hashtags ought to be mixed with a key phrase technique and social search greatest practices. This consists of optimizing every part on your small business web page with key phrases associated to your trade.

Some profile sections, like your Featured web page, are given a better precedence in searches. Ensure to pay explicit consideration to opitmizing these sections. With a content material technique centered on high quality, and utilizing hashtags and key phrases, you may construct extra attain and engagement along with your LinkedIn posts.

Use LinkedIn analytics to refine your hashtag technique

One of many some ways hashtags are nonetheless helpful on LinkedIn is as an analytics software. Enhance your technique over time by understanding how the hashtags you’re at present utilizing contribute to your model’s visibility and engagement on the platform.

Use LinkedIn hashtag analytics to trace the efficiency of posts with particular hashtags. Entry the platform’s built-in analytics software or use third-party software program like Sprout for in-depth information exploration and a visible perspective.

Primarily based on hashtag analytics, tweak your hashtag decisions for future content material. For instance, you would possibly discover #DigitalMarketingTips is extra well-liked along with your target market than #MarketingTips. Or, you would possibly discover sure hashtags enhance your attain however others get you larger engagement.

Use hashtags sparingly and strategically

Hashtags can simply be overused and find yourself being counterproductive. Spamming your posts with hashtags could make folks assume you’re a bot. Use a mixture of area of interest and well-liked hashtags to steadiness attain and focused engagement.

As a common rule, purpose to make use of round 1–5 hashtags in your LinkedIn content material.

Right here’s an instance of a current put up by Sprout. This solely makes use of a single hashtag, #CreatorEconomyLive, which hyperlinks on to the occasion the put up is selling. By solely utilizing this one hashtag, the put up stays related and centered on the occasion. It additionally means we’ll be capable to analyze how this and different posts associated to the occasion are performing via hashtag analytics.

Do not forget that this rule doesn’t apply to extra keyword-focused sections in your profile, like Specialisms. For these, it is best to add as many key phrases as are related to your trade.

Write your hashtags for accessibility

Take into consideration accessibility while you use hashtags. In case your hashtag has a number of phrases, be certain to capitalize every of them, akin to #SocialMediaMarketing or #LinkedInMarketing.

This makes your hashtags simpler to learn particularly for folks utilizing display readers. Mix this with different social media accessibility methods so that everybody can have interaction along with your content material.

Experiment along with your hashtags

Rising on LinkedIn means you might want to repeatedly take a look at and enhance your methods, particularly if LinkedIn lead era is a major objective. This consists of experimenting along with your hashtag technique.

Let’s say you’re within the monetary sector and commonly use #Finance. Add extra depth, relevance and attain by introducing area of interest hashtags like #FintechInnovation or #WealthManagementTips to posts and articles that align with these content material themes.

The good thing about testing totally different hashtags is you usually bump into key phrases that resonate extremely with particular goal audiences. You’re additionally in a position to rule out hashtags that may not be working in addition to others—saving house for higher ones.

Observe your competitors

Keep watch over your opponents to see which hashtags they’re utilizing and which of them appear to be working for them. Aggressive monitoring provides you a window into trending matters and helps you discover and incorporate related hashtags into your personal content material.

As an illustration, in case you discover {that a} competitor is getting numerous engagement with #DigitalMarketing, think about how you need to use this hashtag in your personal posts.

Does the hashtag align with an article you’re planning? Bear in mind, the objective isn’t to repeat however to search out inspiration and establish developments that you may adapt to your personal technique.

Additionally have a look at how they combine their hashtags, whether or not they use well-liked and area of interest mixtures, and whether or not they create branded hashtags for particular occasions or speaking factors. Understanding and making use of related mixtures can enhance the attain of your content material.

30+ of probably the most helpful LinkedIn hashtags in 2025

There are lots of examples of LinkedIn hashtags generally used throughout a number of industries. Utilizing these well-liked hashtags will help enhance the attain of your content material, and get it in entrance of trade leaders in your discipline.

It’s now more durable to guage how well-liked hashtags are as a result of LinkedIn has eliminated hashtag following. We’ve created this checklist primarily based on earlier following metrics and our social media experience that will help you create your personal financial institution of helpful hashtags:

1. #Hiring: helpful for recruitment, or for locating work
2. #DigitalMarketing: helpful for all entrepreneurs, having over 27 million followers at one level
3. #Innovation: has beforehand been the No. 1 {followed} hashtag
4. #StartUps: helpful when speaking to founders or the start-up group
5. #Sustainability: when speaking about inexperienced initiatives
6. #Administration: when focusing on c-suite
7. #Know-how: this was reliably one of many most-followed LinkedIn hashtags
8. #SocialMedia: helpful when speaking about socials
9. #Creativity: helpful when selling an attention-grabbing model launch
10. #Investing: useful when focusing on traders
11. #Training: efficient within the trade or when posting instructional content material
12. #Future: when speaking about new concepts
13. #Careers: when selling tradition or recruitment
14. #Branding: when sharing model modifications
15. #Motivation: accompanying motivational posts
16. #JobInterviews: sharing your private recruitment journey, or selling job openings
17. #Regulation: when advertising and marketing to legislation companies
18. #B2B: when discussing B2B gross sales
19. #SaaS: in case you work in software program
20. #Economic system: when discussing cash
21. #PersonalDevelopment: when sharing content material round particular person development
22. #Management: when focusing on c-suite
23. #Technique: when sharing skilled and enterprise recommendation
24. #RemoteWork: when sharing distant working content material
25. #HomeOffice: when working from residence
26. #Design: when sharing visuals or in case you work in design
27. #Cloud: in case you work in cloud options
28. #Tradition: in case you’re selling work tradition
29. #SocialNetworking: in case you’re attempting to construct your community
30. #Journey: in case you’re sharing journey content material
31. #DigitalNomad: in case you’re working as a nomad
32. #Crowdfunding: to announce a crowdfunding marketing campaign

Do not forget that trending hashtags on LinkedIn are all the time altering, so while these are a fantastic start line on your LinkedIn technique, it is best to be certain to watch hashtags in your trade.

Elevate your LinkedIn hashtags technique

Hashtags can drive engagement to your LinkedIn posts and put it in entrance of the precise audiences. Begin by discovering the precise hashtags and place them strategically in your posts and articles to affix related conversations occurring in your trade.

Use Sprout Social’s LinkedIn administration instruments to take your advertising and marketing technique to the subsequent stage. Take heed to your feedback, plan your content material calendar and analyze hashtags to continue to grow your attain throughout LinkedIn.