Manufacturers That Work with Micro Influencers: Prime 15 Picks

Whereas there are many bigger influencers who’ve damaged their method into the market and demonstrated the worth of influencer advertising and marketing, fewer folks discuss micro-influencer advertising and marketing, and the way micro-influencers have the flexibility to attract in really engaged audiences. The method used to deal with these influencers is usually completely different from the method used to deal with large-scale influencers, however their worth isn’t any much less current.

As you navigate your personal partnerships, ensure that to put a selected emphasis in your dimension as a micro – influencer; that’s the place your worth really shines. I’ve put collectively a information to reaching out, and the businesses greatest suited to work with micro-influencers, that can assist you develop one of the best micro-influencer collaborations to your wants, and to assist perceive how greatest to speak with social media and influencer advertising and marketing managers as you search out these partnerships.  

Understanding the Position of Micro Influencers

Micro influencers are influencers with a smaller following than would possibly usually be thought-about for advertising and marketing functions. Micro-influencers possess the identical primary traits as bigger influencers–particularly, a target market who belief your opinion, and a few sphere of affect–however have a a lot smaller viewers, starting from 10,000 to 100,000 followers. As a result of that is nonetheless thought-about a smaller viewers, engagement charges are sometimes larger, as you’re higher outfitted to work together along with your viewers throughout micro-influencer collaborations–a key reality to carry earlier than any social media supervisor with whom you are attempting to collaborate. 

Figuring out the best way to method social media managers and model professionals as a micro-influencer is essential, as a result of many will not be well-versed within the essential variations between influencer sizes. Many could assume that advertising and marketing efforts are greatest spent on bigger influencers and fail to provide functions from influencers with smaller audiences the eye they rightly deserve.

There are numerous completely different execs to partnering with content material creators who fall inside the parameters of a micro influencer, however maybe probably the most important is the extent of engagement you may count on to see from potential clients. Smaller audiences additionally usually imply a extra localized or particular viewers. One of these targeted viewers may be extra simply or successfully reached. Not but thought-about celebrities or prepared to finish outlandish acts, micro influencers are often identified for producing high-quality content material and success on influencer advertising and marketing platforms. 

Micro influencers are additionally often inexpensive to interact. This efficiently demonstrates the worth of using micro influencers, as you see larger engagement whereas spending much less. Dunkin Donuts, Disney, and Sephora are all examples of manufacturers who’ve efficiently used micro influencers–nice information for you and your personal advertising and marketing efforts as you progress ahead in your influencer profession! 

Advantages of Micro Influencers Proactively Reaching Out to Manufacturers

Though it’s actually attainable to easily make your self identified on an influencer market, being proactive is a more practical use of time and can get your personal advertising and marketing efforts additional. When influencers attain out to manufacturers to inquire after ambassador packages or partnerships, it opens the door for extra focused alternatives and might create a spike in user-generated content material.

Micro influencers reaching out can improve a model’s visibility and the variety of alternatives they need to construct long-term relationships with different influencers like your self, additional increasing your relationships in influencer marketplaces. By reaching out to an organization immediately, to develop user-generated content material and focus on content material technique, you may foster private connections and improve the chance of seeing improved visibility ranges and alternatives. 

As a micro influencer, you can even acquire entry to unique model occasions and merchandise, together with journey alternatives and up-and-coming merchandise. Over time, as you proceed to achieve out to manufacturers, micro influencer advertising and marketing campaigns can result in establishing knowledgeable repute inside your given business. 

Researching Potential Model Companions

Now that I’ve demonstrated the why of all of it, let’s discuss concerning the how. Growing influencer advertising and marketing campaigns with a model isn’t a speedy activity, so ensure you do your analysis and make connections with manufacturers which have a powerful ambassador program or influencer program, and whose influencer advertising and marketing platforms greatest align with your personal most popular platforms. Social media platforms are among the many greatest locations to analysis; a social media platform, in any case, goes to point out probably the most readily identifiable insights right into a model’s efficiency, content material technique, and typical influencer partnerships. 

As you establish which manufacturers you need to align your self with, ensure that your area of interest and viewers are aligned. Somebody who focuses totally on well being and wellness, as an illustration, actually has no place reaching out to trend manufacturers, simply as somebody targeted solely on trend is unlikely to do properly partnering with a wellness model. Know your strengths and viewers, and play them up every time attainable. 

As you proceed your analysis on social media platforms, ensure you analyze the model’s collaboration historical past and normal influencer engagement. Manufacturers could not clearly determine which sources of high-quality content material are their very own and that are the results of influencer advertising and marketing campaigns, however you may nonetheless use social media platforms to carefully have a look at any ambassador packages or influencer campaigns they could have going, to get a really feel for what you might be developing in opposition to in your partnership. 

For instance to manufacturers that you’re able to creating high-quality content material and are a superb candidate for a micro – influencer collaboration, you want an influencer media package, or a group of important parts. These parts embrace (however will not be essentially restricted to) your influencer bio, any stats you need to current, and any earlier collaborations you’ve been part of previously. 

After you have compiled the weather of your package, ensure you take the time to design a media package that’s visually interesting. Mega influencers might be able to get away with the naked bones, however do not forget that even macro influencers have extra expertise underneath their belt, and an extended record of manufacturers with whom they’ve labored. Which means it’s essential focus clearly in your presentation and develop a package that makes use of templates from Adobe Categorical or an analogous program. By utilizing these templates, you may plug in your info and keep knowledgeable and clear-cut design. 

Though all of that is true, you additionally want to focus on why you’re set aside. Establish why your genuine content material goes to be helpful for the model to whom you’re reaching out, and why you’re uniquely match for that partnership. To perform this, you may spotlight your ardour for the model or area of interest, your followers’ ardour and pleasure, and even the standard of your followers and engagement charges. 

One instance is under, to show the fundamentals of an influencer media package. You’ll discover that stats, a bio, aim, and former collaborations are all clearly recognized. Some kits may also embrace worth sheets, whereas others choose to depart these numbers as much as an lively collaboration. 

Take word: in case you have earlier expertise working with manufacturers, it’s important to focus on your micro-influencer collaborations. A model or firm is way extra more likely to really take into account your perspective and concepts if they’ll observe your work actively with a selected record of manufacturers. You should definitely record any manufacturers you’ve labored with previously, and present how these had been profitable.  

Crafting the Good Outreach E-mail

From journey influencers to magnificence influencers, your preliminary outreach e-mail is the lifeblood of micro-influencer collaborations, as a result of it’s the supply of genuine connection between you and the model, and is your first introduction to a model or firm. The important thing elements of an efficient and compelling outreach e-mail embrace your introduction, your worth proposition, and your name to motion. 

The primary, your introduction, consists of two essential elements: your introduction to a selected individual inside the model and your introduction to your self and your work. While you attain out to a model, it is very important attain out to a selected particular person every time attainable, fairly than a generic “to whom it could concern.” Your introduction to your self and your work ought to focus in your area of interest, your passions, and why you’re reaching out. 

Your worth proposition goes to incorporate your rationalization of why you’re a good match for the model. In case you are reaching out to debate a partnership for magnificence merchandise, as an illustration, you may spotlight your use of sure merchandise from the model, your follower rely inside the area of interest, and any advertising and marketing efforts you’ve accomplished beforehand close to the model in query to show why you’re a nice match for a collaboration. 

Reaching out requires some quantity of content material technique entering into; fairly than entering into blind and hoping to fulfill an current want, it’s best to come back to a model with your personal particular collaboration concepts, and an illustration of why you’d be one of the best influencer within the huge influencer market to hold out that concept. 

Embody primary examples of any previous profitable collaborations you’ve loved, as these are an amazing indicator of your success and your capability to efficiently companion with manufacturers just like the one to whom you’re reaching out. You do not need to enter nice element, however you may provide a normal overview of your partnerships. 

Lastly, embrace a name to motion and the subsequent steps the model can take so as to develop a partnership with you. Keep in mind that manufacturers obtain functions from influencers regularly, so in case you are desperate to be a focus for a social media supervisor or model supervisor, provide one thing actionable to conclude your e-mail. 

Showcasing Your Love for Their Product

Whilst you would possibly be capable of get contacted via your outreach, enjoying the lengthy sport can be helpful. What I imply by that is by displaying your love for the model that you simply need to collaborate with and posting content material that includes their merchandise. Manufacturers are more and more on the lookout for micro-influencers and content material creators who’re genuine clients, so displaying up of their hashtag feed with a vibe they’re on the lookout for can get you on their radar rapidly.

Be sure to do your analysis on which branded hashtags every model is at present selling and just be sure you use these when posting your content material. Go forward and tag the model as properly to ensure it will get seen.

Doing this earlier than you attain out to manufacturers could make your outreach all of the extra profitable as a result of now you may level to precise content material that you’ve got created and the way it resonates along with your viewers.

Prime 15 Manufacturers Actively Searching for Micro Influencers

From magnificence manufacturers to life-style and wellness manufacturers, there are numerous firms who’re actively on the lookout for methods to develop profitable micro-influencer collaborations. That can assist you in your search, I’ve pulled collectively 15 manufacturers who companion properly with micro – influencers, so as to assist enhance your engagement charges and theirs, and develop long-term relationships. 

1. Daniel Wellington

Daniel Wellington is a watch firm that focuses on watches and accessors. The model frequently collaborates with trend influencers, and fortunately makes use of magnificence micro-influencers to advertise their merchandise and encourage viewers engagement and gross sales. Daniel Wellington doesn’t solely work inside the trend sphere; as an alternative, it has a bigger viewers which may additionally embrace life-style influencers. 

One instance of Daniel Wellington’s expansive advertising and marketing technique comes within the type of a partnership with an artist. The artist partnered with the model to create artwork round a watch, which allowed the model to focus on completely different viewers demographics with out sacrificing content material high quality or shedding path. Daniel Wellington’s International Ambassador Group is an inclusive program that requires little greater than a real love of Daniel Wellington merchandise and a public social media web page. The applying is a straightforward one discovered within the Daniel Wellington app, and requires solely 3 days of processing. 

2. FabFitFun

FabFitFun is a subscription field model that tries to set itself other than its friends by advantage of its choices, however that additionally units itself aside for using micro – influencers. One report reveals that the model operates with 500-750 micro – influencers regularly, and focuses on viewers segments inside the life-style and wellness spheres. 

FabFitFun encourages some particular content material of their social media posts, with a give attention to video, however influencers can do unboxing movies, put up pictures of field contents, and extra, so long as the content material receives significant engagement. By utilizing micro – influencers, FabFitFun is ready to forge real connections with its goal market and encourage loyalty.

One instance of FabFitFun’s collaboration with micro – influencers comes within the type of its partnership with kkeeaattoonn. Within the first 18 hours of the put up, the put up obtained 7,000 likes, demonstrating the potential of influencer advertising and marketing campaigns with micro – influencers.  FabFitFun influencer partnerships are developed on an ongoing foundation, based on what you may carry to the desk and what you would possibly count on from the partnership. For extra info, attain out to FabFitFun right here: FabFitFun’s Influencer Contact E-mail Handle.

3. HelloFresh

From weblog posts to devoted social media posts, HelloFresh is a typical title on the influencer scene. The model is a meal package supply service, and most often companions with meals and life-style influencers. HelloFresh is usually comfortable to increase artistic freedom to its collaborators, and many individuals work their use of HelloFresh into seemingly unrelated posts. These usually make use of genuine voices to show the worth of the service in normal, on a regular basis lives. 

HelloFresh has been identified to make use of nano- and micro-influencer campaigns, in addition to influencers with hundreds of thousands of followers. HelloFresh social media campaigns give attention to ease of use and comfort, with out sacrificing well being. That is seen in a single case research HelloFresh and its marketing campaign involving 15 completely different micro – influencers. The marketing campaign efficiently confirmed a bump in impressions of 274%. 

Like FabFitFun, the HelloFresh influencer program isn’t a one-off program with set charges. As a substitute, influencers are inspired to achieve out to the corporate immediately via their HelloFresh Influencer Collaboration Request Type to element your follower rely, your social handles, and the way you would possibly contribute to their advertising and marketing campaigns. 

4. Lululemon

Lululemon is an athletic attire and equipment model, whose main merchandise are promoted via partnerships with health and life-style influencers. Lululemon varies in the best way that it approaches social posts with influencers; some provide a product code to supply followers with product reductions and a reduce of the ensuing purchases, whereas others provide upfront pay. 

Lululemon has lengthy leveraged micro – influencers for efficient product seeding. The model makes use of micro – influencers as their main type of influencer advertising and marketing, and this method has introduced in over 86 million {dollars} from their influencer campaigns, which incorporates their #TheSweatLife marketing campaign. 

Lululemon’s Creator Community is the portion of their influencer advertising and marketing program that focuses on contact creators on social media, fairly than bloggers and individuals who write long-form articles. The first technique of incomes comes via purchases made by way of your distinctive hyperlink. 

5. Sephora

Sephora is a magnificence and cosmetics retailer that’s usually well-known and well-respected. The model normally works with magnificence and make-up influencers, and influencer advertising and marketing campaigns partnering with Sephora revolve round a selected area of interest viewers. 

Sephora has launched quite a few micro – influencer collaborations, however one particularly that loved success relating to engagement charges and ROI was Sephora’s #beautyuncomplicated marketing campaign. The model has reported seeing a 1013% improve in ROI following each micro – and macro – influencing campaigns.  The first strategy to earn via a Sephora partnership is affiliate hyperlinks. Influencers are given distinctive hyperlinks, and people hyperlinks can then be used to attach again to your account and ship commissions. 

Additional Studying: Micro vs Macro Influencers: Which to Collab With?

6. Airbnb

Airbnb is maybe the best-known non-public internet hosting web site that enables folks to trip in a room, a portion of a house, or a house whereas touring. This specific type of journey grew to become in style amongst folks seeking to each lower your expenses, benefit from the comforts of dwelling, and expertise a extra immersive expertise within the native life-style of a given place. 

Airbnb affords a place of “Superhost ambassador” to current superhosts (i.e. individuals who lease out via Airbnb) who need to take a mentorship position via Airbnb and assist carry extra folks onto the platform. This may be notably helpful for life-style and journey influencers. 

The Superhost Ambassador program may be helpful for micro – influencers, as it’s much less about your follower rely, and extra about your capability to keep up a constant internet hosting expertise. 

7. Knix

Knix was the primary leakproof underwear model in the marketplace, designed for consolation and ease throughout menstruation. Whereas it began over a decade in the past with this single, particular product in thoughts, it has continued to develop and develop, and has develop into nearly synonymous with the idea of interval underwear altogether. Knix has since expanded to incorporate greater than underwear traces, together with different intimates and completely different cuts. Its content material technique is one which primarily facilities inclusion, because it doesn’t merely use normal fashions and hope for one of the best; as an alternative, the model seeks to point out what their merchandise appear to be on our bodies of all sizes and ages. 

Knix has partnered with micro-influencers previously, together with Aaliya, to efficiently promote merchandise utilizing low cost codes and free or discounted merchandise. As a result of variety is a key part of Knix’s content material technique, folks from all ages and backgrounds can doubtlessly match the standards for ambassadorship. 

The Knix ambassador program supplies commissions, free merchandise, unique reductions and codes, and launch previews. To study extra, head to the Knix Ambassador Web page. 

8. Goal

Goal is a family title, and supplies absolutely anything you may consider. Goal has labored laborious to distinguish itself from its opponents like Wal-Mart, and has largely succeeded via its brilliant branding, design ahead kinds, and sensible content material technique and branding partnerships. Micro-influencer advertising and marketing campaigns are accepted in Goal’s influencer packages, as they don’t depend on a bigger viewers like another, bigger manufacturers with related viewers demographics. 

Goal does usually companion with influencers with a bigger viewers, however they don’t shrink back from partnering with smaller influencers, who’re given artistic freedom. One instance of that is cheridan.taylor, an influencer with round 40,000 followers, who blends advertisements into brief movies of daily life. 

Goal’s Companions program permits some freedom in its social media campaigns, and affords a return capped at 8% for selling your favourite merchandise from the corporate. Goal has assets for creators, and makes the method straightforward by offering Goal storefronts from which to buy. 

Additional Studying: The 13 Influencer Advertising Tendencies You Must Know in 2024

9. Pura Vida Bracelets

Pura Vida began out as a jewellery model that has since expanded into rather more than that, together with clothes. The corporate started as a small operation working out of Costa Rica, and has since grown to promote hundreds of thousands of merchandise every year. Pura Vida affords jewellery for all ages and backgrounds, and is obtainable at quite a lot of worth factors, making it an amazing choice for a lot of completely different influencers. 

Pura Vida particularly identifies their willingness to work with influencers of all sizes, and their social media campaigns mirror that. Though they work with loads of bigger names, in addition they show their happiness to work with micro and even nano influencers. One micro influencer is Kylea Paige (kylea.xo on Instagram), who has a following of 15,000, and is an everyday Pura Vida companion. 

Pura Vida has a beneficiant fee construction, providing 10% on all purchases made along with your code as a companion. Additionally they provide free merchandise, occasion invitations, and assist creating content material to efficiently kick off social media campaigns. To study extra, head to their ambassador web page.  

Additional Studying: What’s a Micro-Influencer and the 8 Advantages for Manufacturers Who Work With Them

10. Babe Unique

Babe unique is a magnificence model, targeted on clear skincare and haircare serums. The model seeks to set itself other than its opponents via its outlook: named for its want to assist your pores and skin return to its unique, wholesome state. The model is much less about make-up, as many magnificence manufacturers are, and is extra about nourishing pores and skin and hair. Its target market is huge, and its social media campaigns mirror all kinds of individuals, together with completely different ages, genders, and backgrounds. 

Babe Unique does an amazing job of bringing in several partnerships from nano influencers to fellow influencers with a a lot bigger following. One instance of a micro-influencer partnered with the model is Kailyn Baker (bakersbliss20 on Instagram), whose lifestyle-centered profile is an ideal match for Babe Unique. 

Incentives to influencers from Babe Unique will not be as strong as a model reminiscent of Pura Vida, however are actually one thing: first dibs on new product launches, unique low cost codes, and a supportive group of others. To study extra, head over to the Babe Collaboration web page. Influencers are restricted to the US. 

11. Sincere Paws

Sincere Paws is a pure petcare firm, whose focus lies nearly totally on delivering items of content material that align with the pure method to petcare, with a hefty give attention to CBD at its root. Area of interest content material like this isn’t all the time well-received, however a crew of passionate model ambassadors could make all of the distinction, and Sincere Paws has some real followers. The model started just a few years in the past, from a devoted pet proprietor. 

Affiliate companions with Sincere Paws could make the most of frequent hashtags like “petlover” and “dogmom,” and span all walks of life. As a result of nature of the merchandise being provided, the associates program isn’t really restricted to human faces. One instance of a non-human companion going through the digital camera is the account run for Cosmo the Borzoi (cosmoborzoi on Instagram); whereas the vast majority of manufacturers depend on enticing faces to promote merchandise, Sincere Paws suite of merchandise is maybe greatest bought by the four-legged creatures for whom they’ve been created. In solely 1-2 posts, the aforementioned model companion demonstrates the worth of the model in motion. 

The Sincere Paws associates program has the next than normal fee charge of 15%, and affords low cost codes for pals, household, and followers, and particularly runs towards micro-influencers of their campaigns. 

12. Soylent

Soylent is a meal alternative drink that’s marketed as a science-backed answer to meal alternative. Whereas it could have initially began out as a nutrient alternative shake, Soylent merchandise have since expanded, and the model now contains protein powder, snacks, and low drinks. 

Soylent’s social media program brings in lots of differently-sized influencers, lots of which depend on the official hashtags for the model, and others that contribute to a selected marketing campaign. Micro-influencers like Maxine Hupy (@maxinehupy) efficiently spotlight each the model’s objective in providing meal alternative drinks and powders and their dedication to giving again by utilizing the #soylentforgood hashtag. 

Soylent’s affiliate fee is pretty normal, providing 10% for merchandise bought utilizing your hyperlink or code. This system supplies free merchandise and swag for members, and affords perception into new campaigns and merchandise earlier than they’re formally introduced. To use or study extra, head over to Soylent’s Ambassador web page. 

Additional Studying: Grow to be an Influencer (in Any Business) in 13 Straightforward Steps

13. Elon Novac

Elon Novac is a watch firm that prides itself on designing inexpensive watches which can be elegant and basic. The watch designs will not be quite a few, nor are they ostentatious, as an alternative, the model is one which prioritizes timeless fashion and ease. A Canadian firm, Elon Novac values affordability, and its choices all fall underneath one single, inexpensive worth coming in underneath $200. 

Elon Novac companions are anticipated to point out their timepieces in all of their simplicity and glory: in elegant settings, in clear backgrounds, or basic particulars. The model stays considerably small, in comparison with another timepiece firms, however nonetheless manages to keep up a constant air in its photograph tags and partnerships. One micro-influencer who manages to strike the best steadiness between easy and stylish is Jen Halvorson (thatjennygirl). Whereas she is a micro-influencer, Elon Novac does appear to favor these with decrease follower counts on the decrease facet of micro-influencer or shifting into nano-influencer. 

The ambassador program is a straightforward sufficient one: you’re given a singular code in response to posting a picture put up, and when that code is used, you earn a 20% fee on the sale. To study extra, head to the Elon Novac ambassador web page. 

14. Frank Physique

Frank Physique is a magnificence and private care model designed totally across the idea of using espresso in pores and skin and haircare. A line of masks, serums, and lotions, Frank Physique focuses on easy components and guarantees wholesome, full, wealthy pores and skin and hair, and works to keep up that picture throughout its model ambassadors and packages. Frank Physique is an Australian-made model, although its influencers span additional. 

The #frankbodypartner hashtag isn’t a small hashtag, neither is it a big one, nevertheless it yields a constant message: Frank Physique merchandise are nice for returning a hydrated baseline to pores and skin and hair. Much more constant is the model’s hashtag #thefrankeffect, utilized by micro-influencers and macro-influencers alike, and yielding over 40,000 posts. 

The Frank Physique Ambassador program is a singular one, in that it companions each Frank Physique and Ulta, and combines the 2 in influencer posts. Compensation, retailer go to reimbursement, free items, and steering are simply a few of the perks related to turning into a Frank Physique ambassador. 

Additional Studying: How Manufacturers That Work with Micro Influencers Create Branded Content material – and Exchange Their Content material Studio

15. Ana Luisa

Ana Luisa is a jewellery firm based in 2018. Ana Luisa units itself other than different jewelers via its give attention to sustainability and affordability. These two ideas are sometimes not simply paired, however Ana Luisa affords high-quality jewellery, a few of which is comprised of recycled supplies, beginning at $14. 

Ana Luisa companions with influencers of many alternative sizes, and hone in on those that give attention to trend and life-style, although magnificence influencers might also discover themselves particular person consultants on the model. Shanygne (@yagirltoomuch) is a superb instance of an Ana Luisa companion, as she seamlessly blends her normal content material with snapshots of Ana Luisa merchandise. 

Ana Luisa companions vary, however each macro and micro-influencers entry particular low cost codes, giveaway privileges, and merchandise in trade for critiques and additional compensation. The particulars of the partnership are detailed based on the model’s wants and the partnership in query. Study extra (and apply) at Ana Luisa’s Influencer program web page. 

Subsequent Steps

Micro-influencers are a useful a part of the influencer panorama. Whereas many up-and-coming influencers take into account their decrease numbers a legal responsibility, a smaller viewers can really be helpful to manufacturers you have an interest in working with. Excessive-quality images, ardour to your area of interest, and an engaged viewers can go a good distance in serving to you companion with the manufacturers and collaborators of your desires. 

To just be sure you have the best likelihood of seeing some type of return in your pitch e-mail, take time to arrange your influencer media package, and proactively attain out to the manufacturers I’ve recognized above. Any related manufacturers may be DMed on Instagram or different platforms, or may be reached by their influencer advertising and marketing supervisor on LinkedIn. 

Studying the best way to proactively market your self to your preferrred manufacturers may be tough, however there are numerous marketing campaign alternatives on the market for micro-influencers on their model ambassador journey. 

Have you ever reached out to any manufacturers not too long ago as a micro-influencer? Let me know within the feedback! 

Hero Picture by Laura Chouette on Unsplash