Martim Mariano’s story — Stripo.e-mail

For writers and content material creators, effectivity and reliability are essential — particularly when juggling hundreds of phrases weekly. That’s why we at Stripo at all times ask our shoppers how our platform helps their workflow and which options make the best influence.

Martim Mariano, co-founder of the inventive company Tudo Bem Escrito, writes a weekly publication of two,500 to 4,000 phrases. With such a excessive writing quantity, he wanted an e-mail builder that was intuitive, dependable, and GDPR-compliant. On this case research, we discover how Stripo grew to become a trusted device in Martim’s writing course of, providing a seamless email-building expertise and making certain his work is at all times saved — it doesn’t matter what.

Professional

About Martim Mariano 

Martim Mariano is a seasoned communication skilled and the co-founder of the inventive company Tudo Bem Escrito, which he runs alongside his spouse. With a deep ardour for storytelling and strategic communication, Martim helps companies specific their concepts clearly, construct confidence of their writing, and craft messages that actually resonate.

He understands that many professionals battle with writing attributable to a insecurity, construction, or suggestions, and his mission is to simplify the method. Whether or not it’s a publication, an article, or a vital e-mail, Martim and his crew present the steerage wanted to show phrases into impactful enterprise instruments.

Tudo Bem Escrito focuses on content material creation, copywriting, and strategic communication for numerous industries. Its shoppers embody monetary establishments, tech firms, luxurious resorts, prescribed drugs, and enterprise hubs, every counting on its experience to reinforce their messaging. Its end-to-end e-mail advertising providers cowl technique, copywriting, design, and efficiency evaluation, making certain that companies attain their clients and interact them successfully.

Problem: Discovering a scalable and compliant e-mail answer

Martim Mariano sends his subscribers a weekly publication with inspiring tales and helpful ideas. These newsletters often include about 3,000–4,000 phrases of textual content, divided into logical blocks and illustrations. To make such voluminous emails straightforward and handy to learn, Martim wanted a device to allow him to simply and esthetically design emails — contemplating that he’s not a designer by coaching.

Earlier than discovering Stripo, Martim relied on MailChimp for his publication. Whereas it was a place to begin, he quickly realized that he wanted a extra skilled and scalable answer. His purpose was to raise the standard of his e-mail campaigns whereas making certain full compliance with the GDPR in Europe. As his publication grew lengthier, he wanted an e-mail editor that would offer higher flexibility, effectivity, and alignment with trade requirements.

I wanted to modify to one thing extra skilled. This allowed me to scale my publication and fully align with GPRD guidelines in Europe; so once I advised this to my good buddy and associate, Rui Nunes, he launched me to Stripo, which was love at first sight.

Martim Mariano,

Co-founder and Inventive Director, Tudo Bem Escrito.

Choosing the proper e-mail builder: Why Stripo?

Martim Mariano prioritized usability, design flexibility, integration capabilities, and cost-effectiveness in his analysis of e-mail builders. He wanted a device to make e-mail creation seamless, help interactive modules, and streamline the assessment course of. Sustaining model consistency throughout all campaigns was one other key think about his decision-making course of.

Martim initially used MailChimp and later experimented with ConvertKit, neither of which totally met his wants. It wasn’t till his trusted buddy and associate, Rui Nunes, really useful Stripo that he discovered the proper match. Rui’s experience and Stripo’s highly effective options made the choice clear. With Stripo, Martim gained a professional-grade e-mail builder aligned along with his imaginative and prescient — providing the pliability, compliance, and effectivity he sought.

How Martim makes use of Stripo: A streamlined e-mail workflow

Martim Mariano has established an environment friendly and structured workflow, enabling him to create his weekly publication and deal with each step of the method himself. 

His method consists of the next steps:

1. Technique improvement: Figuring out objectives, viewers segmentation, and messaging.
2. Copywriting: Crafting content material that aligns along with his technique.
3. Design: Normally following the identical structure for each weekly publication.
4. Manufacturing: Constructing emails in Stripo, integrating modules, and making certain responsiveness.
5. Approval: Studying emails out loud, reviewing and adjusting, and getting ready for scheduling.
6. Testing and deployment: Verifying performance and sending emails.

Whereas many entrepreneurs work with designers, Martim prefers consistency — he sticks to the identical structure for every version of his publication. After writing the content material in Notion, he turns to Stripo to format and construct the e-mail. Stripo performs a central function on this workflow, performing as his go-to device for e-mail manufacturing, formatting, and ultimate assessment, making certain that every publication is polished, skilled, and fascinating.

Right here is an instance of an e-mail publication by Martim Mariano:

(Supply: E mail from Martim Mariano)

No extra misplaced work: How Stripo helps you keep targeted and environment friendly

Since adopting Stripo, Martim Mariano has discovered peace of thoughts in his e-mail creation course of. Whereas he acknowledges that some technical enhancements might additional improve his workflow, what stands out probably the most is the distinctive help offered by the Stripo crew. Their thoughtfulness, responsiveness, and real concern for consumer expertise reinforce his confidence within the platform’s improvement.

One among Stripo’s biggest benefits for Martim is its real-time auto-save function. As somebody who writes between 2,500 and 4,000 phrases weekly, he is aware of the frustration of shedding work attributable to technical failures. With Stripo, he not worries about this threat.

The second I spotted I may very well be completely cool and calm since you hold saving my textual content in real-time and there’s no likelihood of me shedding my work, it was a second of reduction and belief. As any skilled author, I’ve had tragedy knocking on my door prior to now, with writing immediately on platforms and shedding 3,000, 4,000, and 5,000 phrases in a glimpse. With Stripo, I do know that you simply’ve received my again. And it by no means failes. Electrical energy would possibly exit, and you continue to handle to guard my content material. That’s priceless.

Martim Mariano,

Co-founder and Inventive Director, Tudo Bem Escrito.

Stripo’s drag-n-drop editor has confirmed to be an intuitive, time-saving device, simplifying the method and making e-mail formatting simpler. This degree of effectivity and safety is invaluable for a author balancing a number of obligations.

Wrapping up

For Martim Mariano, Stripo has turn out to be extra than simply an e-mail builder — it’s a trusted companion in his publication creation course of. From the second he transitioned from MailChimp, he discovered a platform that aligns along with his workflow, provides intuitive design instruments, and, most significantly, ensures the safety of his work. Whereas he appears ahead to future enhancements, Stripo’s drag-n-drop simplicity, real-time auto-save, and devoted help crew have made a major influence on his enterprise.

As a author managing excessive volumes of content material every week, Martim values instruments that streamline his course of with out pointless complexity. With Stripo, he can give attention to what issues probably the most — delivering high-quality content material to his viewers — with out the worry of shedding progress. His expertise showcases how the proper e-mail builder can improve productiveness and peace of thoughts, making Stripo an important a part of his inventive workflow.