Methods to Schedule Reels on Instagram in 3 Methods

Instagram Reels get a few of the greatest engagement on the platform. These short-form vertical movies generate extra impressions and feedback than every other format. For small companies, Reels are the quickest technique to develop on Instagram.

However should you’re manually posting every Reel, particularly a number of instances a day, you’re doing extra hurt than good. Your crew will find yourself spending hours every week on a repetitive job that may simply be automated with a social media scheduling software.

Scheduling Instagram Reels prematurely helps you submit constantly, hit peak engagement instances and concentrate on creating higher content material. It’s additionally a good way to maintain the algorithm glad and rake up these views, likes, feedback and shares.

On this submit, we’ll present you 3 methods to schedule Instagram Reels.

Are you able to schedule Instagram Reels?

Sure! You’ll be able to schedule Instagram Reels in three other ways:

• Natively utilizing the Instagram app
• Utilizing social media scheduling instruments (e.g., Sprout Social)
• Utilizing Meta Enterprise Suite

We’ll present you easy methods to schedule your Reels with every methodology under.

Be aware: Scheduling Instagram posts and Reels is simply obtainable for Instagram Enterprise or Creator accounts (not private accounts), so ensure you test your account kind earlier than diving in. Learn to change to knowledgeable account right here.

Methods to schedule Instagram Reels from the Instagram app

Third-party scheduling instruments for Instagram have been round for some time, however the app itself didn’t help native scheduling till the tip of 2022. Customers can now schedule as much as 25 posts every day and as much as 75 days prematurely instantly via the Instagram app solely. Scheduling is simply obtainable via the native app and never via desktop login.

Remember, solely Instagram Enterprise and Creator accounts have entry to this function. Private profiles are unable to schedule content material.

Observe these steps to get began.

Step 1. Create a brand new Reel

Open your Instagram app and faucet the + on the backside of the display screen or swipe proper on your house feed to create a brand new Reel.

Choose Reel from the content material sorts on the backside.

Step 2. Movie or add your video

Both shoot clips instantly utilizing the in-app digital camera, or add movies out of your telephone.

Step 3. Edit and finalize your Reel

Add textual content, stickers, music, results, and many others., then add your caption.

Step 4. Schedule your Reel

Faucet Extra choices on the backside of the display screen.

Toggle the Schedule this reel choice on, then choose your most popular date and time from the menu that seems.

Return to the earlier display screen and faucet Schedule.

Whereas Instagram’s native scheduling is simple, it has some limitations. For instance, you possibly can’t cross-post to different accounts. So if you want to share content material throughout a number of platforms, take a look at strategies two or three for scheduling Reels.

Utilizing a third-party scheduling software additionally provides you entry to extra in-depth analytics to trace the efficiency of your Reels. We’ll discuss extra about that later.

Methods to schedule Instagram Reels with Sprout Social by way of desktop

Scheduling Reels via Instagram’s native app works tremendous for some companies. However should you’re a enterprise coping with a bigger social technique, you’ll want a software that allows you to simply schedule and handle content material throughout a number of platforms.

Sprout Social is a kind of instruments that allow you to do extra than simply schedule Reels. You’ll be able to cross-post on different networks, collaborate along with your crew, have interaction along with your viewers and observe in-depth analytics—multi functional place.

Right here’s easy methods to schedule Instagram Reels with Sprout in your desktop.

Step 1: Join and join your Instagram profile

Earlier than you possibly can schedule your Reels by way of Sprout Social, you want to join your Instagram profile(s). Log in to your Sprout dashboard or join a free 30-day trial right here.

Click on Join a Profile and select Instagram from the assorted choices. Then, comply with the on-screen pointers to hyperlink your Instagram profile to your Sprout account.

Be aware: Hyperlink all of your Instagram profiles to Sprout to schedule Reels to a number of accounts. You too can join your different social profiles, together with Fb, LinkedIn and Twitter (X).

Step 2: Compose your Instagram Reel

When you’ve linked your profile, click on Publishing on the left to open Sprout’s social media calendar. You’ll be able to change between listing, week or month-to-month calendar views.

Hover in your calendar to schedule a Reel on a selected day. There’s additionally an choice to depart notes (e.g., Reel concepts you wish to share with the crew).

You too can skip the calendar view and click on the blue pencil/paper icon within the high proper nook from any display screen to create a brand new Reel.

Choose the Instagram profile you wish to publish to from the drop down menu.

Now, you can begin composing your Reel. Should you’re in search of inspiration, listed here are some Instagram Reel concepts to get your inventive juices flowing.

Add your Reel video

Begin by importing your media. There are a number of methods to do that in Sprout:

• Add your Reel video instantly out of your laptop
• Import from Bynder, Dropbox or Google Drive
• Add a video out of your asset library in Sprout

When you’ve uploaded your video, you possibly can change the thumbnail body by clicking on the pencil icon that seems once you hover on the connected media. You too can add a special picture to make use of as your thumbnail.

That is additionally the place you possibly can toggle the choice to share your Reel to your profile feed or have it seem solely within the Reels tab.

Write your caption

Subsequent, write an attractive caption on your Reel. You too can add related Instagram hashtags, or tag customers and different manufacturers in your caption (e.g. throughout a partnership).

Sprout professional tip: Use our Improve by AI Help function to generate extra caption concepts and pace up your inventive course of. Should you’re unsure what to submit about, Improve by AI Help may also help you create content material based mostly on a draft you enter into the Compose field. Should you’re trying to change the tone of the content material (assume: assured, pleasant or skilled), attempt Recommendations by AI Help to align captions along with your model’s tone of voice.

Set a Cell Writer (non-compulsory)

If you wish to use audio from Instagram’s sound library in your Reel content material, you’ll want to decide on a Cell Writer. This particular person will submit your Reel from Instagram’s cellular app and can get a reminder (push notification) from Sprout’s cellular app on their machine when it’s time to take action.

Step 3: Schedule your Reel

Scroll all the way down to When to submit and choose your most popular date and time. That is when your scheduled Reel will go dwell. You too can regulate the time zone in case your viewers is situated in a special nation or area.

Should you’re unsure when to submit your Reel, choose Optimum Ship Occasions to see data-driven suggestions when your viewers is probably to see your content material. Sprout’s ViralPost™ expertise suggests the very best instances to submit based mostly in your historic engagement information that will help you maximize your Reel’s impression.

After finalizing the date and time, click on Submit or Schedule so as to add it to your calendar.

Methods to schedule Instagram Reels with Sprout Social by way of iOS app

Scheduling Instagram Reels utilizing Sprout’s iOS app is just like doing the identical on desktop, with some minor variations. You’ll be able to simply schedule movies on the go out of your telephone.

Observe the steps under to schedule Instagram Reels utilizing Sprout’s iOS app.

• Step 1: Faucet the Compose field and choose your Instagram profile.
• Step 2: Add your Reel video out of your iOS machine or Asset Library to the Compose field.
• Step 3: Write a caption, add your hashtags and insert any mentions or tags.
• Step 4: Faucet Carried out and add Cell Writer Notes.
• Step 5: Faucet Notify after which select a publishing date and time on your Reel.
• Step 6: Faucet Save. Your Reel is now scheduled and can seem on the publishing calendar.

Methods to schedule Instagram Reels from Meta Enterprise Suite

You too can schedule Instagram Reels utilizing the Meta Enterprise Suite.

First, join your Instagram account to your Fb web page so you possibly can entry each from the Meta Enterprise Suite. Then comply with the steps under to schedule your Reel.

Step 1. Create a brand new Reel

Log in to the Meta Enterprise Suite, and click on Create reel.

Step 2. Add media and caption

Add a number of movies on your Reel content material.

That is additionally the place you possibly can write a compelling caption to go along with your video. Embrace any related hashtags, location tags or mentions.

Step 3. Edit your Reel

You can also make primary edits to your Reel earlier than you publish or schedule it.

Crop your video, add trending sounds from the built-in library, insert textual content and even improve the unique audio. There’s a timeline editor on the backside to make modifying and syncing audio simpler.

Step 4. Schedule your Reel

Hit Subsequent and choose a date and time to schedule your Instagram Reel.

You too can add a ballot and regulate privateness settings (Public or Restricted) at this step.

While you’re completed, click on Schedule. Your Reel is now able to go dwell at your chosen time.

Why do you have to schedule Instagram Reels?

Should you’re like most advertising and marketing groups, you’ve found out that Reels are your ticket to rising on Instagram. However should you’re posting your movies manually all through the day, you’re doing it the arduous means.

Right here’s why scheduling your Reels prematurely is likely to be the very best factor you do on your Instagram technique.

Keep a constant presence

Scheduling Instagram Reels forward of time helps you constantly submit contemporary content material, which retains your viewers engaged and your model top-of-mind.

It additionally indicators to your followers that you simply’re energetic and invested in connecting with them. With out consistency, even the very best content material can get misplaced within the noise, and your viewers could drift away.

Sprout’s scheduling instruments make it simple to take care of an everyday posting cadence. You’ll be able to plan your publishing calendar effectively prematurely and ensure you’re not simply posting Reels but in addition mixing in different content material sorts like picture posts, Carousels and Tales.

Maximize attain and engagement

Reaching your viewers once they’re on-line is essential to getting your Reels observed. Instagram’s algorithm rewards content material posted on the proper time with extra visibility and engagement.

However determining the very best instances to submit isn’t all the time simple, particularly when your viewers is energetic in several time zones.

That’s the place Sprout’s ViralPost™ function may also help. It analyzes your viewers’s exercise and recommends the very best instances to submit for max engagement. As a substitute of guessing, you possibly can depend on information to schedule your Reels for once they’re probably to make an impression.

Save time and enhance effectivity

Posting Reels manually daily can take time away from different essential issues like technique constructing or content material creation. Scheduling helps you to batch your work, which frees up time to concentrate on these big-picture duties that actually matter.

Want proof? Our Social Media Productiveness Report revealed 63% of entrepreneurs really feel that handbook duties maintain them again from doing high-impact work. With the best social media administration instruments, nonetheless, 59% discover they’ve extra time to complete their duties.

With Sprout’s publishing instruments, you possibly can add and schedule Reels in bulk, plan weeks forward and remove the stress of every day posting. With every thing organized in a single platform, you’ll have extra time to assume creatively and have interaction meaningfully along with your viewers.

Enhance content material high quality

Creating nice Reels isn’t nearly hitting “submit”—it’s about planning, modifying and crafting content material that actually resonates along with your viewers.

While you schedule your Reels prematurely, you will have extra time to analysis buyer wants and preferences, brainstorm content material concepts, refine your visuals, write considerate captions and decide the very best hashtags to spice up visibility.

Mix that with Sprout’s AI Help to get caption recommendations and assist with drafting posts. Our sensible writing instruments be certain each Reel you share is polished and high-quality.

Streamline your workflow

Managing social media content material can get overwhelming, particularly once you’re juggling a number of platforms or working with a crew. Scheduling retains you organized and prevents last-minute points like errors, typos or missed deadlines.

Sprout Social simplifies this additional with a centralized workflow for drafting, approving and scheduling Instagram Reels and different posts. Crew members can collaborate on, evaluation and approve social content material, ensuring it’s aligned along with your model earlier than it goes dwell.

Make data-driven optimizations

Understanding how your Reels carry out is essential for bettering your technique. Metrics like attain, views and engagement charges reveal what’s working and the place there’s room to develop. With out these insights, you’re simply guessing what your viewers needs.

Sprout Social’s highly effective Instagram analytics allow you to observe your Reels’ efficiency in real-time. With granular information in your viewers in addition to particular person posts, you possibly can regulate your content material, goal the best viewers and enhance ROI in the long term.

Begin scheduling Reels as we speak

Let’s be actual: manually posting Reels all through the day might be not the very best use of your time. Positive, Reels are crushing it on Instagram proper now—however spending hours on publishing means much less time truly creating nice content material.

Excellent news? Scheduling modifications every thing. You’ll maintain a constant posting rhythm and unencumber time to concentrate on rising your model on Instagram. No extra dropping every thing to submit a Reel proper this second.

Utilizing a software like Sprout makes this even simpler, providing you with every thing you want to handle, schedule and optimize your Reels in a single place. Join a 30-day free trial now and see the distinction scheduling makes.