Netflix Advert Gross sales VP Peter Naylor Shockingly Exits Streamer

Peter Naylor, Netflix’s vp of advert gross sales, is leaving the corporate.

Forward of Netflix’s second-quarter earnings name right this moment, the information broke that Naylor is exiting Netflix. A supply conversant in the matter informed ADWEEK the management change comes as the corporate aligns its group construction with enterprise priorities.

Shifting ahead, Netflix might be hiring a head of U.S. and Canada advert gross sales to exchange Naylor’s international function.

“Peter’s enthusiasm, business data and relationships have been invaluable in getting our promoting enterprise off the bottom,” Amy Reinhard, Netflix’s president of promoting, mentioned in a press release. “I need to thank him for all he has completed to construct our group, develop the enterprise and place Netflix for fulfillment.”

Naylor joined Netflix from Snap in 2022 forward of the streamer’s advert tier launch, coming to the corporate alongside Jeremi Gorman, who was employed as Netflix’s then-president of worldwide promoting. Gorman later exited the corporate in October 2023, and Reinhard took on the president of promoting place, with Naylor staying on as vp of advert gross sales on the time.

The information comes amid the corporate’s ongoing upfront negotiations with advertisers, although consumers beforehand informed ADWEEK this yr’s market is softer than anticipated.

Naylor was instrumental in Netflix’s first in-person upfront presentation in Might, closing out the streamer’s pitch to Madison Avenue.

Speaking to ADWEEK following the upfront presentation, Naylor expressed the corporate’s want to proceed returning to upfront week.

“We’ll positively be again subsequent yr as a result of it’s such a beautiful alternative to place our greatest foot ahead, to inform our story in a novel manner and to assist advertisers perceive what’s occurring and the place we’re going,” Naylor mentioned.

In different information from Netflix’s earnings, the corporate is claimed to be making regular progress on its advert tier and scaling the enterprise, in response to a supply conversant in the matter.

The Netflix Adverts plan membership has grown 34% quarter on quarter, accounting for greater than 45% of all signups in markets with the advertisements plan. The streamer will look to realize “crucial scale” for advertisers in international locations with ad-supported plans by 2025.

The corporate added 8 million subscribers within the second quarter, bringing its complete to 277 million worldwide. Netflix beforehand introduced it might cease reporting subscribers in 2025.