Nickelodeon CMO Sabrina Caluori Exits Paramount
One other government is reportedly exiting Paramount.
Right now, Sabrina Caluori, evp, children and household advertising and marketing at Paramount+ and CMO, Nickelodeon, introduced she’s exiting the corporate in a memo to employees coated by quite a few media retailers.
Paramount didn’t instantly reply to a request for remark.
“Writing notes like this one is rarely straightforward,” Caluori mentioned within the memo. “Nickelodeon was the very first model that I beloved. Attending to work alongside all of you to share that love with in the present day’s children (together with my very own) has been a dream come true.”
Caluori joined Nickelodeon in August 2021, serving as svp of brand name and content material technique. The chief took over as Nickelodeon’s head of selling in 2022, changing Jenny Wall. The place led on- and off-air client advertising and marketing, model inventive, and content material launches globally throughout linear, digital and social platforms. As well as, Caluori oversaw model and inventive advertising and marketing, supporting content material for Nickelodeon’s linear networks and content material developed for Paramount+.
Within the memo, Caluori famous a number of the advertising and marketing accomplishments from her staff, together with bringing again Nickelodeon’s Splat in an award-winning marketing campaign and celebrating the twenty fifth anniversary of SpongeBob Squarepants.
“I’m extremely pleased with what we’ve achieved collectively, however what I’m most pleased with is the tradition we created,” Caluori wrote. “Leaping into the surprising, striving to make the mundane magical, and doing all of it LIKE A SPONGE.”
The chief added, “My help for you stays steadfast as we transition to this new chapter.”
The information comes amid a collection of high-profile exits as Paramount merges with Skydance Media and the corporate appears to be like to chop prices and eradicate redundancy.
Among the many exits, Paramount+ Home and Showtime CMO Michael Engleman introduced he was stepping down from his position final week. In the meantime, advert gross sales veteran David Lawenda, who served as chief digital promoting officer at Paramount, introduced in June that he was leaving after a collective 21 years on the firm.
As well as, Paramount promised in June to comprehend $500 million in value reductions, and the corporate lately introduced it deliberate to put off 15% of its U.S. workforce as a part of that effort.
At its most up-to-date earnings name, the corporate introduced that Paramount+ turned a revenue for the primary time. Nevertheless, Paramount additionally took a $5.98 billion write-down within the worth of its TV community, showcasing the depreciating worth of linear tv.
Learn Caluori’s full memo under:
Group,
I write to you to share that after three slime-filled years, in the present day shall be my final day at Paramount.
Writing notes like this one is rarely straightforward. Nickelodeon was the very first model that I beloved. Attending to work alongside all of you to share that love with in the present day’s children (together with my very own) has been a dream come true.
Thanks for daring the world to comply with their “kidstincts.” Collectively, we introduced the model’s iconic Splat again with our Emmy award-winning model marketing campaign, slimed the Tremendous Bowl(!), made Good Burger 2 the largest direct-to-streaming film of the yr, relaunched Dora to the world, crushed expectations on the Youngsters’ Alternative Awards, engaged hundreds of thousands of youngsters on Roblox and celebrated 25 years of SpongeBob with an epic, world marketing campaign that set the bar for creator advertising and marketing. (And a lot extra!)
I’m extremely pleased with what we’ve achieved collectively, however what I’m most pleased with is the tradition we created. Leaping into the surprising, striving to make the mundane magical, and doing all of it LIKE A SPONGE. Every day you launched groundbreaking work whereas navigating business currents with the optimism of SpongeBob and the willpower of Patrick. You’re the heartbeat of this model and your ardour for the Nickelodeon mission is obvious in every thing you do.
My help for you stays steadfast as we transition to this new chapter. I proceed to be your greatest cheerleader, coach and mentor. Please don’t hesitate to achieve out.
Rooting for you at all times,
Sabrina
#Nickelodeon #CMO #Sabrina #Caluori #Exits #Paramount