Product Promotion: Find out how to Market a Product to Get Extra Gross sales
Would you want to enhance your product promotion so you may win extra gross sales? Making a stellar product is simply step one. Should you don’t additionally know the way to market a product, your small business will likely be useless within the water.
Right here at OptinMonster, we all know how sophisticated product promotion could be. However we’ve additionally achieved big success. Our lead technology software program is used on over 1.2 million web sites, together with big names like Patreon, Harvard College, and Tripadvisor.
We’ve created a multi-channel advertising and marketing technique that builds model consciousness and efficiently sells our product. And we’ve constantly optimized our technique within the 10 years since we launched our software program.
On this article, I’m sharing what we’ve realized with you. These 14 product promotional methods will show you how to market your product so you may attain your audience and enhance your income.
Product promotion is the strategic course of of accelerating consciousness, producing curiosity, and driving gross sales for a product. It includes creating compelling messages and using numerous advertising and marketing channels to influence goal audiences to buy.
Efficient product promotion showcases the advantages and options of your product to the proper viewers on the proper time. It generates and nurtures leads by displaying that the worth of your product is bigger than its value.
Whether or not you’re advertising and marketing a brand new product or revitalizing an present one, a complete promotion technique helps you set the stage for sustained success.
Subsequent, we’re going to discover a few of the finest methods to advertise a product. Our focus is on digital advertising and marketing methods, as these apply to virtually any product and trade.
Relying on the character of your small business, you may additionally take into account in-person product promotion methods corresponding to commerce exhibits, hands-on demo occasions, and free pattern giveaways.
Let’s dig into our record of ideas for the way to market a product.
1. Promote Your Merchandise With E mail Advertising and marketing
We’re going to start out with the digital advertising and marketing technique that boasts the very best ROI: e mail advertising and marketing. E mail advertising and marketing information from Litmus exhibits a mean ROI of 3600%. Which means for each $1 you spend on promotional emails, you could possibly make $36 in income.
Based on 2023 shopper information by Marigold, 52% of customers had made a purchase order immediately from an e mail within the earlier final yr. That was a rise of 4% since their 2022 report.
E mail advertising and marketing is so efficient as a result of you may ship extremely focused messages to your leads.
Plus, your e mail record is full of people that have already proven curiosity in your small business. In spite of everything, they gave you their contact data for a cause.
Questioning the way to promote a product by way of e mail? We have now a number of assets for that:
Via your advertising and marketing emails, you may introduce new merchandise, construct belief with potential clients, and supply coupons and particular offers.
Right here’s an instance of a fantastically designed product announcement e mail from The Firm Retailer:
With advertising and marketing emails like this one, you may promote your merchandise on to your audience.
2. Use Your Web site to Develop Your E mail Listing
However what about getting extra e mail subscribers within the first place? You should utilize your web site to develop your e mail record with highly-engaged subscribers.
E mail advertising and marketing is so profitable as a result of your subscribers particularly selected to obtain messages from you.
Equally, web site guests are primed to develop into engaged e mail subscribers. In spite of everything, they’ve simply taken the time to go to your web site and find out about your model.
In terms of rising your e mail record utilizing your web site, there’s merely no higher software than OptinMonster:
With OptinMonster, you may gather e mail addresses utilizing lightbox popups, floating bars, inline varieties, and different onsite advertising and marketing campaigns. You should utilize 100+ templates and simple drag-and-drop builder to have an e mail signup marketing campaign up and operating in your web site in just some minutes.
You’ll be able to create an incentive to enroll by providing a lead magnet corresponding to a coupon code or free e book.
OptinMonster’s sturdy triggering and concentrating on guidelines allow you to supply the proper supply to the proper folks on the proper time. These guidelines embrace:
- Exit-Intent® Know-how: Seize your customer’s e mail tackle earlier than they depart your web site.
- Web page-Stage Focusing on: Present guests particular presents based mostly on the content material they’re taking a look at in your web site.
- Timed Show and Scroll Triggers: Solely present your popup when a consumer has spent a sure period of time in your web site or has scrolled by way of a particular proportion of a web page’s content material.
You’ll be able to even mix a reduction supply with a countdown timer for elevated urgency:
Amassing e mail addresses isn’t the one means you need to use OptinMonster for product promotion. It’s also possible to create popups to counsel merchandise based mostly on the web page they’re visiting:
These are simply 2 examples of OptinMonster campaigns that may rework your product promotional technique. Wish to get began? Strive OptinMonster with our 14-day money-back assure.
3. Market Your Merchandise on Social Media
You most likely already know that social media is significant to product advertising and marketing. However we’re not simply speaking about logging into Fb, writing a 30-word put up about your product, and blindly praying that you simply get some new leads.
If you wish to discover ways to promote your product on social media, you want a method that includes just a few completely different platforms. Common platforms embrace:
- Fb
- X (previously Twitter)
- TikTok
You’ll need to work out which social media platforms are proper for your small business, fine-tune the very best time to put up for every platform, and have interaction along with your viewers constantly.
Experiment with completely different platforms and put up varieties. As an example, Blenko Glass Firm took a enjoyable strategy after they promoted limited-edition decanter on Instagram and Fb. They broadcast a stay video of their glassmakers creating one of many decanters of their scorching store:
This video exhibits off the care and talent that goes into every merchandise and builds a way of group with followers.
As you develop your social media technique, it’s possible you’ll discover that some platforms are extra suited to completely different promotions. For instance, you may need nice success selling a web based course in your Fb web page however discover that your product launches achieve extra traction on Instagram.
Analysis, check, and tweak. That’s the one approach to fine-tune your social media advertising and marketing plan.
Want some assist along with your social media technique? We’ve curated a listing of 33 instruments to degree up your social media sport.
4. Create Product Touchdown Pages
Let’s say you’re already utilizing e mail advertising and marketing and social media to advertise your merchandise. The place do you ship these leads?
Should you’re an eCommerce retailer, then you definitely’ll probably merely ship these results in your present product pages. However what in case your product is extra specialised?
That’s the place a touchdown web page are available in.
A touchdown web page is a stand-alone webpage that has a single call-to-action (CTA). In different phrases, it has simply 1 aim. Frequent touchdown web page targets embrace persuading guests to:
- Subscribe to your e mail record
- Register for an occasion
And naturally:
When the touchdown web page’s CTA is to buy a product, then it’s typically known as a gross sales web page.
Be taught ExtraFind out how to Win Extra Clients With Your Gross sales Web page (Suggestions & Examples)
Gross sales pages are particularly useful for on-line programs, software program, high-ticket merchandise, or area of interest merchandise.
Right here’s our personal gross sales web page that we use for OptinMonster College:
OptinMonster College is a complete set of digital advertising and marketing programs that our clients get free of charge after they purchase our software program. The aim of this gross sales web page is to indicate the advantages of those programs and to encourage guests to buy OptinMonster.
As guests scroll by way of the web page, they’ll see extra particulars concerning the lessons, together with FAQs, buyer testimonials, and extra.
You don’t should have a ton of net design expertise to create an efficient gross sales web page.
Should you use WordPress, we suggest utilizing SeedProd, the very best drag-and-drop web page builder for WordPress.
SeedProd presents over 200 professionally designed templates, so you may shortly construct a wonderful gross sales web page. It additionally comes with pre-made touchdown web page blocks like testimonials, star rankings, movies, and extra. SeedProd even has WooCommerce blocks like add to cart, purchasing cart, checkout, and merchandise grid that will help you generate gross sales.
You can begin with a wonderful template and add the blocks that you could promote your product.
When you’ve designed a gross sales web page, you may hyperlink to it in your promotional emails and social media posts. That means, you’ll be driving visitors on to your strongest gross sales pitch.
5. Begin a Podcast
Podcasts are wonderful for constructing an viewers and increasing your voice inside your area of interest. However they’re additionally among the finest methods to advertise a product.
Should you’ve already began a podcast, then you definitely’ve bought an viewers able to go. Simply proceed to supply wonderful content material as regular, however promote your product at the start and finish of every episode.
However keep in mind, don’t make your promotions too lengthy. When folks hear one thing that feels too salesy in a podcast, they’re fast to hit the skip forward button. Even your loyal clients.
Don’t know a lot about podcasts? Don’t fear. Right here’s a tutorial on the way to get began on the earth of podcasting.
6. Host Dwell Webinars and Demos
Webinars and product demos are highly effective methods to attach immediately along with your most highly-interested potential clients.
At OptinMonster, we host a weekly stay webinar that exhibits how companies can use our software program to develop their e mail record.
Right here’s our webinar touchdown web page the place web site guests can register:
There are a number of methods to strategy these digital occasions:
- You’ll be able to supply webinars on common subjects inside your area of interest, and embrace a gross sales pitch to your product.
- Your webinars could be completely about your product, specializing in the stay demo facet.
- You’ll be able to let potential clients join one-on-one stay demos
You don’t should reinvent the wheel for each demo occasion. You’ll be able to merely write 1 webinar/demo script and do a weekly stay occasion. In fact, you also needs to be ready to reply any questions from attendees.
Webinars are priceless instruments for selling your product, and, if performed effectively, they will result in prompt gross sales.
Be sure to take a look at our information on the way to promote something with webinars.
Able to construct your webinar however unsure which software program to make use of? Learn this overview of 9 of the very best webinar software program choices for WordPress customers.
7. Begin Running a blog for website positioning
Blogs are a staple of content material advertising and marketing. They are often very important for getting your web site seen in search outcomes.
That’s probably the way you’re studying this put up within the first place. Our OptinMonster weblog has a whole lot of posts like this one. We’ve optimized them to rank on search engines like google, and we use our blogs to construct belief and authority with potential clients. And naturally, to immediately promote our software program.
If you wish to discover ways to begin a weblog, you’ll have to additionally discover SEO (website positioning) so your posts will likely be seen. For that, you’ll want our final newbie’s information to website positioning.
Not solely are blogs nice for selling your small business, however they’re additionally superior for selling a specific services or products. That’s as a result of you may go in-depth into your purchaser persona‘s ache factors and talk about how your product is the right resolution.
8. Create Video Content material
Video is an extremely priceless asset to product promotions. Video advertising and marketing statistics constantly assist this medium’s recognition. And it is sensible as a result of movies are partaking in so some ways.
Movies are informative, visually interesting, typically entertaining, and extra digestible than text-based content material. You’ll be able to create movies to your personal YouTube channel or add movies to your present social media channels.
OptinMonster makes use of our YouTube channel to attach with and educate our viewers:
Right here’s an instance of one in every of our educational movies, displaying how straightforward it’s so as to add social media buttons to your OptinMonster marketing campaign:
You’ll be able to create movies immediately associated to your product’s options or movies about extra common subjects in your area of interest. The bottom line is to ensure your content material is useful, builds belief, and promotes your merchandise.
Wish to discover ways to construct a following on YouTube? Take a look at this useful resource.
Be taught ExtraFind out how to Get Subscribers on YouTube (Attain 1,000 Subscriptions FAST!)
9. Write Visitor Blogs or Be a Visitor on Podcasts
Even when you’re doing an excellent job along with your web site and content material, many potential clients nonetheless gained’t discover you. That’s why it’s an excellent concept to type partnerships that show you how to attain a much bigger viewers.
Visitor running a blog is a wonderful approach to get your message out to new audiences.
Right here’s an instance of a visitor weblog by OptinMonster’s cofounder, Thomas Griffin. This put up exhibits his experience in lead technology expertise and will increase model consciousness for our software program.
Normally, the settlement works like this: you’ll write a whole piece of content material that one other web site can publish, and also you get to advertise your product inside that weblog, with a hyperlink to your web site or gross sales web page.
As a facet observe, visitor posting can also be a good way to get extra backlinks, which is admittedly useful to your website positioning efforts.
Be taught ExtraVisitor Posting 101: Find out how to Pitch and Safe Your Subsequent Visitor Weblog Publish
One other efficient technique is being a visitor on trade podcasts. Except you have got an excellent fame on-line with a large viewers, getting invited to a different platform’s podcast could be tough.
That stated, it’s actually not not possible, and also you’ll by no means succeed when you don’t attempt!
Create a powerful outreach e mail to varied podcast hosts and supply to be a visitor. With corporations beneath stress to create numerous content material in little or no time, you’re sure to discover a podcast that will like to host you.
10. Run Paid Advertisements
In terms of promoting, typically throwing somewhat cash on the downside could make a huge effect. If you’re making an attempt to optimize the way to market a product on-line, paid adverts are a method you merely can’t ignore.
In terms of digital advertising and marketing, you’ll probably deal with Google Advertisements and social media adverts:
- Google Advertisements: These are pay-per-click (PPC) adverts that seem in search outcomes. Take a look at our put up about rising your click-through charges (CTR) on Google Advertisements.
- Social Media Advertisements: If you uncover the social platforms that work finest for your small business, take into account inserting adverts on them. Learn this put up to discover ways to optimize your Fb adverts for probably the most conversions.
Every of those platforms works somewhat in another way, and your strategy ought to change to match. Perform a little analysis to seek out out which platform could be the simplest at making paid adverts.
Don’t neglect to trace your advert’s success, both. Use Urchin Monitoring Modules (UTMs) to create a monitoring system with laser-sharp accuracy to your product.
And if you wish to take your advertising and marketing sport to the subsequent degree, A/B break up check just a few completely different advert campaigns. Profitable promoting on paid platforms is a wholesome mixture of creativity, chilly arduous information, and endurance.
When performed proper, paid adverts could be the right software when studying the way to promote a product.
11. Host a Contest
Among the best methods to advertise a brand new product is by operating a web based contest. Your contest can drive folks to your web site and show you how to gather e mail addresses to your advertising and marketing record.
Which will sound sophisticated, however with the proper giveaway software program, you may run viral contests with out numerous work.
We suggest utilizing RafflePress.
RafflePress is designed to construct on-line contests that develop your viewers shortly. In terms of giveaway plugins, there’s merely no higher various. Take a look at our RafflePress overview right here.
However right here’s a professional tip: Select your prize properly. Gifting away a cool prize is a good way to get visitors, nevertheless it is probably not the type of visitors you’re searching for.
Merchandise like a free trip or a Macbook Air are objects that nearly everyone seems to be interested by. These prizes convert a complete lot of leads, but when your prizes aren’t associated to your product, these leads are unlikely to develop into clients.
Internet hosting a giveaway of your personal product is a surefire approach to get leads who’re extremely interested by your model. Nevertheless, if in case you have low brand-awareness, you may not get numerous entries. You’ll be able to select to provide away a higher-profile prize, however select a product that’s more likely to get entries out of your goal market.
That means, you’re not simply getting a number of leads. You’re getting a number of the proper sorts of leads.
12. Provide Gross sales, Promotions, or Reductions
Providing a reduction, promotional supply, or flash sale to your viewers is a wonderful software for rising conversions.
Right here’s an instance of a seasonal low cost for OptinMonster. We used a floating bar marketing campaign so the supply would proceed to be seen as web site guests scroll the web page.
Countdown timers, just like the one on this floating bar, are good for constructing shortage and a way of urgency. In addition they set off a worry of lacking out (FOMO) in your guests.
If you’re operating a gross sales promotion, you may promote it by way of your e mail advertising and marketing, social media posts, and video content material. Restricted-time presents provide you with a cause to encourage your followers to behave now.
13. Create an Affiliate Program
Right here’s one other tip for the way to market a product: create an associates program.
Be taught ExtraFind out how to Create an Affiliate Program & Improve Your Gross sales
With an associates program, you permit content material creators and influencers to advertise your merchandise for you. You present them with distinctive affiliate hyperlinks that they will share with their followers. When somebody purchases your product by way of that hyperlink, your affiliate will get a fee.
Primarily, you create a staff of “risk-free” ambassadors since you don’t pay something until you make a sale.
By creating an associates program round your new product, you may have dozens of skilled entrepreneurs pitching your product to their viewers.
It doesn’t get way more efficient than that.
To simply create your personal associates program, I like to recommend utilizing AffiliateWP.
AffiliateWP is the very best affiliate administration plugin for WordPress. You’ll be able to add limitless associates your self or allow them to register themselves. It tracks gross sales by way of your affiliate hyperlinks and manages payouts.
It takes some work to arrange a sturdy associates program. However as soon as it’s up and operating, your associates will run product promotions for you, and also you’ll win extra gross sales.
14. Begin a Referral Program
One other plan just like an associates program is a referral program. That is good for leveraging the ability of word-of-mouth advertising and marketing.
Right here’s an instance of the referral program for the grocery supply service Instacart:
In referral advertising and marketing, you supply present clients an incentive to advertise your services or products to their pals. And people new clients additionally get an incentive for making their first buy.
No matter product you’re making an attempt to advertise, referral packages could be the right approach to enhance your conversions.
Why is referral advertising and marketing so efficient? As a result of 83% of People say {that a} advice from a pal or member of the family makes them extra more likely to buy a product. Referral packages allow you to leverage the ability of social proof to earn extra gross sales.
Promote Your Product Like a Professional
And that’s it! You now have 14 killer methods for product promotion. Even when you use just some of our ideas, you’ll be positioned to succeed in a bigger viewers, enhance model consciousness, and make extra gross sales.
Wish to be taught much more about product promotion? Listed here are just a few assets:
And if you wish to flip your web site into your finest product advertising and marketing software, OptinMonster is your best option! Our promotional campaigns allow you to generate extra leads and present your finest presents to the proper folks.
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