Report Appears at How Prime Manufacturers are Successful on TikTok

Seeking to up your TikTok advertising and marketing sport?

This may assist. CreatorIQ not too long ago partnered with TikTok to conduct an evaluation of how manufacturers are utilizing the app, and that are seeing probably the most success with their TikTok method.

The complete report, which you’ll be able to obtain right here (with e mail sign-up) consists of insights into key techniques and approaches when working with TikTok creators, and which particular manufacturers are driving probably the most engagement and curiosity.

Right here’s a fast assessment of the important thing notes.

First off, CreatorIQ supplies a number of TikTok engagement ideas, and information that may assist to tell your TikTok advertising and marketing technique,

As per the above, CreatorIQ’s findings present that 55% of TikTok customers point out that they’re extra prone to belief manufacturers once they hear about them from creators, in comparison with different adverts of their feed.

So working with creators is essential, however not all creators are equal on this respect.

CreatorIQ says that manufacturers ought to be seeking to set up long-term partnerships with aligned creators, in order that there’s consistency to that model message.

As per the report:

“A creator who posts a few model month after month and 12 months after 12 months is extra credible than one who posts concerning the model for a number of days earlier than shifting on. Analysis exhibits {that a} client’s chance of shopping for a product will increase when a creator regularly shares their experiences with the product or model.”

So a longer-term settlement is a greater method, which places extra onus on manufacturers to do their homework in researching the creators that finest align with their viewers.

CreatorIQ’s report additionally exhibits that engagement charges are a key consideration in maximizing model messaging.

When it comes to particular manufacturers/sectors, the report exhibits that magnificence and style are the most well-liked verticals within the app, based mostly on Earned Media Worth (EMV).

EMV is CreatorIQ’s personal measurement of social media content material worth, based mostly totally on submit engagement, which goals to quantify model profit.

The truth that magnificence and style manufacturers are atop the checklist comes as little shock, given the cultural capital of the app. Certainly, within the U.Okay., TikTok is now the second largest on-line magnificence and wellness retailer, in keeping with latest experiences.

So in the event you’re within the magnificence and/or style sector, TikTok is a key consideration, and ought to be in your radar as you’re seeking to construct out your vacation advertising and marketing plan.

Lastly, the report additionally features a itemizing of the highest 100 manufacturers within the app, based mostly on EMV.

If you wish to get an thought of how it’s best to method the platform, these manufacturers would possibly present some priceless pointers and notes, and it may very well be value trying by means of these in your sector to see how they’re making use of TikTok clips.

It’s an attention-grabbing report, with a spread of insights for TikTok entrepreneurs, that might assist to information your considering and method.

You’ll be able to obtain the complete report right here.