Test Bank for Internet Marketing Integrating Online and Offline Strategies 3rd Edition by Roberts

Complete downloadable Test Bank for Internet Marketing Integrating Online and Offline Strategies 3rd Edition by Roberts. INSTRUCTOR RESOURCE INFORMATION
TITLE: Internet Marketing Integrating Online and Offline Strategies
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Roberts, Zahay
PUBLISHER: Cengage Learning

Table of content

1. Internet Marketing as Part of Marketing Communications Mix.
2. The Internet Value Chain.
3. Business Models and Strategies.
4. Direct and Database Foundations.
5. Branding and Video Marketing.
6. Display Advertising and Other Customer Acquisition Tools.
7. Email Marketing to Build Consumer and Business Relationships.
8. Search Marketing–SEO and PPC.
9. Social Media Marketing.
10. Lead Generation and Conversion in B2B and B2C Markets.
11. Customer Relationship Development and Management.
12. Developing and Maintaining Effective Web Sites.
13. Customer Service and Support in Web Space.
14. Measuring and Evaluating Web Marketing Programs.
15. Social and Regulatory Issues: Privacy, Security, and Intellectual Property.
16. Mobile Marketing and Media Convergence.
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