Solutions Manual for E-Marketing 4th Edition by Strauss
$29.00
Complete downloadable Solutions Manual for E-Marketing 4th Edition by Strauss. INSTRUCTOR RESOURCE INFORMATION
TITLE: E-Marketing
RESOURCE:Solutions Manual
EDITION: 4th Edition
AUTHOR: Strauss, El-Ansary, Raymond Frost
PUBLISHER: Pearson
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Complete downloadable Solutions Manual for E-Marketing 4th Edition by Strauss. INSTRUCTOR RESOURCE INFORMATION
TITLE: E-Marketing
RESOURCE:Solutions Manual
EDITION: 4th Edition
AUTHOR: Strauss, El-Ansary, Raymond Frost
PUBLISHER: Pearson
Table of content
1. Convergence.
2. Strategic E-Marketing.
3. The E-Marketing Plan.
4. Global Markets.
5. Ethical and Legal Issues.
6. Marketing Knowledge.
7. Consumer Behavior.
8. Segmentation And Targeting Strategies.
9. Differentiation and Positioning Strategies.
10. Product.
11. Price.
12. The Internet for Distribution.
13. E-Marketing Communication.
14. Customer Relationship Management.
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