Solutions Manual for Marketing Canadian 2nd Edition by Grewal

Complete downloadable Solutions Manual for Marketing Canadian 2nd Edition by Grewal. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Canadian
RESOURCE:Solutions Manual
EDITION: 2nd Edition
AUTHOR: Grewal, Levy, Persaud, Lichti, Memon
PUBLISHER: McGraw Hill Higher Education

Table of content

Chapter 1 Overview of Marketing
Chapter 2 Developing a Marketing Plan and Marketing Strategies
Chapter 3 Analyzing the Marketing Environment
Chapter 4 Marketing Research and Information Systems
Chapter 5 Consumer Behaviour
Chapter 6 Business-to-Business Marketing
Chapter 7 Segmentation Targeting and Positioning
Chapter 8 Developing New Products
Chapter 9 Products, Branding, and Packaging Decisions
Chapter 10 Services: The Intangible Product
Chapter 11 Pricing Concepts and Strategies: Establishing Value
Chapter 12 Marketing Channels: Distribution Strategy
Chapter 13 Retailing
Chapter 14 Integrated Marketing Communications
Chapter 15 Advertising, Sales Promotion and Personal Selling
Chapter 16 Global Marketing
Chapter 17 Ethics and Socially Responsible Marketing (Online on Connect) Appendices

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