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TITLE: Strategic Marketing Problems Cases and Comments
RESOURCE:Solutions Manual
EDITION: 11th Edition
AUTHOR: Kerin, Peterson
PUBLISHER: Pearson
Table of content
CHAPTER 1: Foundations of Strategic Marketing Management.
CHAPTER 2: Financial Aspects of Marketing Management
CHAPTER 3: Marketing Decision Making And Case Analysis
CHAPTER 4: Opportunity Analysis, Market Segmentation and Market Targeting
CHAPTER 5: Product and Service Strategy And Brand Management
CHAPTER 6: Integrated Marketing Communication Strategy and Management
CHAPTER 7: Marketing Channel Strategy And Management Appendices