Take the 2024 MarTech Substitute Survey
We’ll look again at 2024 because the 12 months AI made its means into the martech stack.
Generative AI, specifically, shortly appeared in a variety of martech functions.
In truth, because the martech panorama grew to greater than 14,000 new functions in 2024, 77% of the three,068 new instruments launched this 12 months are based mostly on generative AI.
Yearly, the annual MarTech Substitute Survey asks the advertising and marketing neighborhood concerning the martech options they changed up to now 12 months.
Previously a number of years, the survey recognized a variety of fascinating tendencies:
- Advertising and marketing automation platforms are the most-replaced martech utility for 3 years working as we launch the 2024 survey.
- A rising variety of replacements (greater than one-third in 2023) are geared toward enhancing the shopper expertise.
- Industrial functions proceed to interchange homegrown options.
Within the 12 months that’s handed for the reason that 2023 survey was launched, we’ve seen continued layoffs within the tech sector, specifically.
Entrepreneurs and advertising and marketing operations professionals who took half in MarTech’s most up-to-date Wage & Profession Survey recognized a lower in job satisfaction, a deal with demonstrating the worth of their work and useful resource limitations.
In opposition to this backdrop, we’re launching the 2024 MarTech Substitute Survey.
This transient survey will discover the functions your advertising and marketing group changed up to now 12 months, why you changed them, whether or not your martech stack is rising or shrinking, and extra.
Take the 2024 MarTech Substitute Survey.
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