Test Bank for Advertising and Integrated Brand Promotion 7th Edition by OGuinn

$29.00

Complete downloadable Test Bank for Advertising and Integrated Brand Promotion 7th Edition by OGuinn. INSTRUCTOR RESOURCE INFORMATION
TITLE: Advertising and Integrated Brand Promotion
RESOURCE:Test Bank
EDITION: 7th Edition
AUTHOR: OGuinn, Allen, Semenik, Scheinbaum
PUBLISHER: Cengage Learning
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Table of content

1. The World of Advertising and IBP.
2. The Structure of the Advertising Industry: Advertisers, Advertising Agencies, and Support Organizations.
3. The History of Advertising and Brand Promotion.
4. Social, Ethical, and Regulatory Aspects of Advertising and Promotion.
5. Advertising, Integrated Brand Promotion, and Consumer Behavior.
6. Market Segmentation, Positioning, and the Value Proposition.
7. Advertising Research.
8. Planning Advertising and Integrated Brand Promotion.
9. Managing Creativity in Advertising and IBP.
10. Creative Message Strategy.
11. Executing the Creative.
12. Media Planning Essentials.
13. Media Planning: Newspapers, Magazines, Television, and Radio.
14. Media Planning: Advertising and IBP in Digital & Social Media.
15. Sales Promotion, Point-of-Purchase Advertising, and Support Media.
16. Event Sponsorship, Product Placements, and Branded Entertainment.
17. Integrating Direct Marketing and Personal Selling.
18. Public Relations, Influencer Marketing, and Corporate Advertising.

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SKU: Test_Bank_for_Advertising_and_Integrated_Brand_Promotion_7th_Edition_by_OGuinn Category: Cengage Learning Tag: 7th Edition, Advertising and Integrated Brand Promotion, Allen, OGuinn, Scheinbaum, Semenik, Test Bank

Size	Chest	Waist	Hips
XS	34	28	34
S	36	30	36
M	38	32	38
L	40	34	40
XL	42	36	42
2XL	44	38	44
All measurements are in INCHES and may vary a half inch in either direction.

Size	Chest	Waist	Hips
2XS	32	26	32
XS	34	28	34
S	36	30	36
M	38	32	38
L	40	34	40
XL	42	36	42
All measurements are in INCHES and may vary a half inch in either direction.

Size	Chest	Waist	Hips
XS	34	28	34
S	36	30	36
M	38	32	38
L	40	34	40
XL	42	36	42
2XL	44	38	44
All measurements are in INCHES and may vary a half inch in either direction.

Test Bank for Advertising and Integrated Brand Promotion 7th Edition by OGuinn

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Delivery

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Table of content

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Test Bank for Advertising and Integrated Brand Promotion 7th Edition by OGuinn

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