Test Bank for Advertising & Promotion An Integrated Marketing Communications Perspective 4th Edition by Belch
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Complete downloadable Test Bank for Advertising & Promotion An Integrated Marketing Communications Perspective 4th Edition by Belch. INSTRUCTOR RESOURCE INFORMATION
TITLE: Advertising & Promotion An Integrated Marketing Communications Perspective
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Belch, Belc, Guolla
PUBLISHER: McGraw Hill Higher Education
Complete downloadable Test Bank for Advertising & Promotion An Integrated Marketing Communications Perspective 4th Edition by Belch. INSTRUCTOR RESOURCE INFORMATION
TITLE: Advertising & Promotion An Integrated Marketing Communications Perspective
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Belch, Belc, Guolla
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1: Integrated Marketing Communications
Chapter 2: Organizing for IMC
Chapter 3: Consumer Behaviour and Target Audience Decisions
Chapter 4: Communication Response Models
Chapter 5: Objectives for the IMC Plan
Chapter 6: Brand Positioning Strategy Decisions
Chapter 7: Creative Strategy Decisions
Chapter 8: Creative Tactics Decisions
Chapter 9: Measuring the Effectiveness of the Promotional Message
Chapter 10: Media Planning and Budgeting for IMC
Chapter 11: Broadcast Media
Chapter 12: Print Media
Chapter 13: Out-of-Home and Support Media
Chapter 14: Sales Promotion
Chapter 15: Public Relations
Chapter 16: Direct marketing
Chapter 17: Internet Media
Chapter 18: Regulatory, Ethical, Social, and Economic Issues for IMC
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