Test Bank for Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Shimp
$29.00
Complete downloadable Test Bank for Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Shimp. INSTRUCTOR RESOURCE INFORMATION
TITLE: Advertising Promotion and Other Aspects of Integrated Marketing Communications
RESOURCE:Test Bank
EDITION: 9th Edition
AUTHOR: Shimp, Andrews
PUBLISHER: Cengage Learning
Complete downloadable Test Bank for Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Shimp. INSTRUCTOR RESOURCE INFORMATION
TITLE: Advertising Promotion and Other Aspects of Integrated Marketing Communications
RESOURCE:Test Bank
EDITION: 9th Edition
AUTHOR: Shimp, Andrews
PUBLISHER: Cengage Learning
Table of content
1. An Overview of Integrated Marketing Communications.
2. Enhancing Brand Equity and Accountability.
3. Brand Adoption, Brand Naming and Intellectual Property Issues.
4. Environmental, Regulatory and Ethical Issues.
5. Segmentation and Targeting in I.M.C.
6. The Communications Process and Consumer Behavior.
7. The Role of Persuasion in I.M.C.
8. I.M.C. Objective Setting and Budgeting.
9. An Overview of Advertising Management.
10. Effective and Creative Ad Messages.
11. Endorsers and Message Appeals in Advertising.
12. Traditional Ad Media.
13. Online Advertising.
14. Social Media.
15. Direct Advertising and Other Media.
16. Media Planning and Analysis.
17. Measuring Ad Message Effectiveness.
18. Sales Promotion Overview and the Role of Trade Promotion.
19. Consumer Sales Promotion: Sampling and Couponing.
20. Consumer Sales Promotion: Premiums and other Promotions.
21. Public Relations, Buzz Marketing, and Sponsorships.
22. Packaging, POP Communications, and Signage.
23. Personal Selling.
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Solutions Manual for Human Physiology From Cells to Systems 8th Edition by Lauralee Sherwood $29.00Add to cart
Complete downloadable Solutions Manual for Human Physiology From Cells to Systems 8th Edition by Lauralee Sherwood. INSTRUCTOR RESOURCE INFORMATION
TITLE: Human Physiology From Cells to Systems
RESOURCE:Solutions Manual
EDITION: 8th Edition
AUTHOR: Lauralee Sherwood
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Test Bank for HDEV 3rd Edition by Rathus $29.00Add to cart
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AUTHOR: Rathus
PUBLISHER: Cengage Learning
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Solutions Manual for Elementary Statistics 8th Edition by Weiss $29.00Add to cart
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Solutions Manual for Operations Management Creating Value Along the Supply Chain 6th Edition by Russell $38.00Add to cart
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