Test Bank for Basic Marketing A Strategic Marketing Planning Approach 19th Edition by Perreault

Complete downloadable Test Bank for Basic Marketing A Strategic Marketing Planning Approach 19th Edition by Perreault. INSTRUCTOR RESOURCE INFORMATION
TITLE: Basic Marketing A Strategic Marketing Planning Approach
RESOURCE:Test Bank
EDITION: 19th Edition
AUTHOR: Perreault, Cannon, McCarthy
PUBLISHER: McGraw Hill Higher Education

Table of content

Chapter 1: Marketing’s Value to Consumers, Firms, and Society
Chapter 2: Marketing Strategy Planning
Chapter 3: Evaluating Opportunities in the Changing Market Environment
Chapter 4: Focusing Marketing Strategy with Segmentation and Positioning
Chapter 5: Final Consumers and Their Buying Behavior
Chapter 6: Business and Organizational Customers and Their Buying Behavior
Chapter 7: Improving Decisions with Marketing Information
Chapter 8: Elements of Product Planning for Goods and Services
Chapter 9: Product Management and New-Product Development
Chapter 10: Place and Development of Channel Systems
Chapter 11: Distribution Customer Service and Logistics
Chapter 12: Retailers, Wholesalers, and Their Strategy Planning
Chapter 13: Promotion—Introduction to Integrated Marketing Communications
Chapter 14: Personal Selling and Customer Service
Chapter 15: Advertising, Publicity, and Sales Promotion
Chapter 16: Pricing Objectives and Policies
Chapter 17: Price Setting in the Business World
Chapter 18: Implementing and Controlling Marketing Plans: Evolution and Revolution
Chapter 19: Managing Marketing’s Link with Other Functional Areas
Chapter 20: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges Appendix A: Economics Fundamentals
Appendix B: Marketing Arithmetic
Appendix C: Career Planning in Marketing

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