Test Bank for Consumer Behavior 9th Edition by Solomon
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Complete downloadable Test Bank for Consumer Behavior 9th Edition by Solomon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behavior
RESOURCE:Test Bank
EDITION: 9th Edition
AUTHOR: Solomon
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Consumer Behavior 9th Edition by Solomon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behavior
RESOURCE:Test Bank
EDITION: 9th Edition
AUTHOR: Solomon
PUBLISHER: Pearson
Table of content
Chapter 1. Consumers Rule
Chapter 2. Perception
Chapter 3. Learning and Memory
Chapter 4. Motivation and Values
Chapter 5. The Self
Chapter 6. Personality and Lifestyles
Chapter 7. Attitudes and Persuasive Communications
Chapter 8. Individual Decision Making
Chapter 9. Buying and Disposing
Chapter 10. Groups
Chapter 11. Organizational and Household Decision Making
Chapter 12. Income and Social Class
Chapter 13. Ethnic, Racial, and Religious Subcultures
Chapter 14. Age Subcultures
Chapter 15. Cultural Influences on Consumer Behavior
Chapter 16. Global Consumer Culture
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