Test Bank for Contemporary Marketing 14th Edition by Boone
$29.00
Complete downloadable Test Bank for Contemporary Marketing 14th Edition by Boone. INSTRUCTOR RESOURCE INFORMATION
TITLE: Contemporary Marketing
RESOURCE:Test Bank
EDITION: 14th Edition
AUTHOR: Boone, Kurtz
PUBLISHER: Cengage Learning
Download sample
Complete downloadable Test Bank for Contemporary Marketing 14th Edition by Boone. INSTRUCTOR RESOURCE INFORMATION
TITLE: Contemporary Marketing
RESOURCE:Test Bank
EDITION: 14th Edition
AUTHOR: Boone, Kurtz
PUBLISHER: Cengage Learning
Table of content
1. Marketing: The Art and Science of Satisfying Customers.
2. Strategic Planning in Contemporary Marketing.
3. The Marketing Environment, Ethics, and Social Responsibility.
4. E-Business: Managing the Customer Experience.
5. Consumer Behavior.
6. Business-to-Business (B2B) Marketing.
7. Global Marketing.
8. Marketing Research and Sales Forecasting.
9. Market Segmentation, Targeting, and Positioning.
10. Relationship Marketing and Customer Relationship Management (CRM).
11. Product and Service Strategies.
12. Developing and Managing Brand and Product Categories.
13. Marketing Channels and Supply Chain Management.
14. Retailers, Wholesalers, and Direct Marketers.
15. Integrated Marketing Communications.
16. Advertising and Public Relations.
17. Personal Selling and Sales Promotion.
18. Pricing Concepts.
19. Pricing Strategies.
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Solutions Manual for The Economics of Money Banking and Financial Markets Fifth Canadian Edition 5th Edition by Mishkin $29.00Add to cart
Complete downloadable Solutions Manual for The Economics of Money Banking and Financial Markets Fifth Canadian Edition 5th Edition by Mishkin. INSTRUCTOR RESOURCE INFORMATION
TITLE: The Economics of Money Banking and Financial Markets Fifth Canadian Edition
RESOURCE:Solutions Manual
EDITION: 5th Edition
AUTHOR: Mishkin, Serletis
PUBLISHER: Pearson
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Test Bank for BCOM 4th Edition by Lehman $29.00Add to cart
Complete downloadable Test Bank for BCOM 4th Edition by Lehman. INSTRUCTOR RESOURCE INFORMATION
TITLE: BCOM
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Lehman, DuFrene
PUBLISHER: Cengage Learning
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Test Bank for Organizational Behaviour Concepts Controversies Applications Sixth Canadian Edition 6th Edition by Langton $29.00Add to cart
Complete downloadable Test Bank for Organizational Behaviour Concepts Controversies Applications Sixth Canadian Edition 6th Edition by Langton. INSTRUCTOR RESOURCE INFORMATION
TITLE: Organizational Behaviour Concepts Controversies Applications Sixth Canadian Edition
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Langton, Robbins, Judge
PUBLISHER: Pearson -
Solutions Manual for Criminal Law and Procedure 8th Edition by Scheb $29.00Add to cart
Complete downloadable Solutions Manual for Criminal Law and Procedure 8th Edition by Scheb. INSTRUCTOR RESOURCE INFORMATION
TITLE: Criminal Law and Procedure
RESOURCE:Solutions Manual
EDITION: 8th Edition
AUTHOR: Scheb, Scheb
PUBLISHER: Cengage Learning
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