Test Bank for Electronic Marketing Integrating Electronic Resources into the Marketing Process 2nd Edition by Reedy

Complete downloadable Test Bank for Electronic Marketing Integrating Electronic Resources into the Marketing Process 2nd Edition by Reedy. INSTRUCTOR RESOURCE INFORMATION
TITLE: Electronic Marketing Integrating Electronic Resources into the Marketing Process
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Reedy, Schullo
PUBLISHER: Cengage Learning

Table of content

1. Introduction to the Resources of Electronic Marketing.
2. Concept of Electronic Commerce and the Traditional Marketing Process.
3. Marketing Planning Stage for Online Activities.
4. The Actions of Marketing Implementation.
5. An Introduction to the Internet.
6. Concept of the Virtual Store for Marketing Products and Services.
7. The Tools of Electronic Marketing Resources.
8. Segmenting and Analyzing the Target Market.
9. Integrating the Promotional Mix.
10. Using the Internet.
11. Web Page Design.
12. Capturing Customer Profiles and Data Management.
13. Considerations for Ongoing Customer Communications.
14. Establishing and Promoting a Virtual Store.
15. Security on the E-Commerce Site.
16. Considerations for E-Business Situations.
17. The Edge of Business-to-Business Activities.
18. Implications to the International Marketing Program.
19. The Ethics of Electronic Marketing.
20. The Future of Electronic Marketing Resources.