Test Bank for Entrepreneurship and Small Business Management 2nd Edition by Mariotti

Complete downloadable Test Bank for Entrepreneurship and Small Business Management 2nd Edition by Mariotti. INSTRUCTOR RESOURCE INFORMATION
TITLE: Entrepreneurship and Small Business Management
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Mariotti, Glackin
PUBLISHER: Pearson

Table of content

Chapter 1 Entrepreneurs Recognize Opportunities
Chapter 2 Franchising
Chapter 3 Finding Opportunity in an Existing Business
Chapter 4 The Business Plan: Road Map to Success
Chapter 5 Creating Business from Opportunity
Chapter 6 Exploring Your Market
Chapter 7 Developing the Right Marketing Mix and Plan
Chapter 8 Pricing and Credit Strategies
Chapter 9 Integrated Marketing Communications
Chapter 10 Marketing Globally
Chapter 11 Smart Selling and Effective Customer Service
Chapter 12 Understanding and Managing Start-Up, Fixed, and Variable Costs
Chapter 13 Using Financial Statements to Guide a Business
Chapter 14 Cash Flow and Taxes
Chapter 15 Financing Strategy: Debt, Equity, or Both?
Chapter 16 Addressing Legal Issues and Managing Risk
Chapter 17 Operating for Success
Chapter 18 Location, Facilities, and Layout
Chapter 19 Human Resources and Management
Chapter 20 Leadership and Ethical Practices
Chapter 21 Franchising, Licensing, and Harvesting: Cashing in Your Brand Appendices

Loading...

Taking too long?

Reload document

| Open in new tab