Test Bank for Global Marketing Foreign Entry Local Marketing and Global Management 5th Edition by Johansson
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Complete downloadable Test Bank for Global Marketing Foreign Entry Local Marketing and Global Management 5th Edition by Johansson. INSTRUCTOR RESOURCE INFORMATION
TITLE: Global Marketing Foreign Entry Local Marketing and Global Management
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Johansson
PUBLISHER: McGraw Hill Higher Education
Complete downloadable Test Bank for Global Marketing Foreign Entry Local Marketing and Global Management 5th Edition by Johansson. INSTRUCTOR RESOURCE INFORMATION
TITLE: Global Marketing Foreign Entry Local Marketing and Global Management
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Johansson
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1 The Global Marketing Task
Chapter 2 Theoretical Foundations
Chapter 3 Cultural Foundations
Chapter 4 Country Attractiveness
Chapter 5 Export Expansion
Chapter 6 Licensing, Strategic Alliances, FDI
Chapter 7 Understanding Local Customers
Chapter 8 Local Marketing in Mature Markets
Chapter 9 Local Marketing in New Growth Markets
Chapter 10 Local Marketing in Emerging Markets
Chapter 11 Global Marketing Strategy
Chapter 12 Global Products and Services
Chapter 13 Global Branding
Chapter 14 Global Pricing
Chapter 15 Global Distribution
Chapter 16 Global Advertising
Chapter 17 Global Promotion, E-Commerce, and Personal Selling
Chapter 18 Organizing for Global Marketing
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