Test Bank for Kleppners Advertising Procedure 18th Edition by Lane
$29.00
Complete downloadable Test Bank for Kleppners Advertising Procedure 18th Edition by Lane. INSTRUCTOR RESOURCE INFORMATION
TITLE: Kleppner’s Advertising Procedure
RESOURCE:Test Bank
EDITION: 18th Edition
AUTHOR: Lane, King, Reichert
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Kleppners Advertising Procedure 18th Edition by Lane. INSTRUCTOR RESOURCE INFORMATION
TITLE: Kleppner’s Advertising Procedure
RESOURCE:Test Bank
EDITION: 18th Edition
AUTHOR: Lane, King, Reichert
PUBLISHER: Pearson
Table of content
1. Background of Todays Advertising
2. Roles of Advertising
3. Brand Planning and the Advertising Spiral
4. Target Marketing
5. The Advertising Agency, Media Services, and Other Services
6. The Advertisers Marketing/Advertising Operation
7. Media Strategy
8. Using Television
9. Using Radio
10. Using Newspapers
11. Using Magazines
12. Out-of-Home Advertising
13. Digital and Direct-Response Advertising
14. Sales Promotion
15. Research in Advertising
16. Creating the Message
17. The Total Concept: Words and Visuals
18. Print Production
19. Video and the Commercial
20. The Radio Commercial
21. Trademarks and Packaging
22. The Complete Campaign
23. International Advertising
24. Economic, Social, and Legal Effects of Advertising
Loading...
Reload document 
Open in new tab -
Test Bank for Managing and Using Information Systems 4th Edition by Pearlson $38.00Add to cart
Complete downloadable Test Bank for Managing and Using Information Systems 4th Edition by Pearlson. INSTRUCTOR RESOURCE INFORMATION
TITLE: Managing and Using Information Systems
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Pearlson, Saunders
PUBLISHER: John Wiley and Sons
Download sample -
Test Bank for Human Resource Management 1st Edition by Lepak $29.00Add to cart
Complete downloadable Test Bank for Human Resource Management 1st Edition by Lepak. INSTRUCTOR RESOURCE INFORMATION
TITLE: Human Resource Management
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Lepak, Gowan
PUBLISHER: Pearson
Download sample -
SolutionsManualforSpreadsheetModelingandDecisionAnalysisAPracticalIntroductiontoBusinessAnalytics7thEditionbyCliffRagsdale $29.00Add to cart
Complete downloadable Solutions Manual for Spreadsheet Modeling and Decision Analysis A Practical Introduction to Business Analytics 7th Edition by Cliff Ragsdale. INSTRUCTOR RESOURCE INFORMATION
TITLE: Spreadsheet Modeling and Decision Analysis A Practical Introduction to Business Analytics
RESOURCE:Solutions Manual
EDITION: 7th Edition
AUTHOR: Cliff Ragsdale
PUBLISHER: Cengage Learning
Download sample -
Test Bank for Sociology Seventh Canadian Edition 7th Edition by Macionis $29.00Add to cart
Complete downloadable Test Bank for Sociology Seventh Canadian Edition 7th Edition by Macionis. INSTRUCTOR RESOURCE INFORMATION
TITLE: Sociology Seventh Canadian Edition
RESOURCE:Test Bank
EDITION: 7th Edition
AUTHOR: Macionis, Gerber
PUBLISHER: Pearson
Download sample -
Solutions Manual for Understanding Operating Systems 5th Edition by McHoes $29.00Add to cart
Complete downloadable Solutions Manual for Understanding Operating Systems 5th Edition by McHoes. INSTRUCTOR RESOURCE INFORMATION
TITLE: Understanding Operating Systems
RESOURCE:Solutions Manual
EDITION: 5th Edition
AUTHOR: McHoes, Flynn
PUBLISHER: Cengage Learning
Download sample -
Solutions Manual for Business Communication Polishing Your Professional Presence 3rd Edition by Shwom $29.00Add to cart
Complete downloadable Solutions Manual for Business Communication Polishing Your Professional Presence 3rd Edition by Shwom. INSTRUCTOR RESOURCE INFORMATION
TITLE: Business Communication Polishing Your Professional Presence
RESOURCE:Solutions Manual
EDITION: 3rd Edition
AUTHOR: Shwom, Snyder
PUBLISHER: Pearson
Download sample
Related Products
Complete downloadable Solutions Manual for Finite Mathematics and Its Application 9th Edition by Goldstein. INSTRUCTOR RESOURCE INFORMATION
TITLE: Finite Mathematics and Its Application
RESOURCE:Solutions Manual
EDITION: 9th Edition
AUTHOR: Goldstein, Schneider, Siegel
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Laboratory Manual for Anatomy & Physiology 3rd Edition by Marieb. INSTRUCTOR RESOURCE INFORMATION
TITLE: Laboratory Manual for Anatomy & Physiology
RESOURCE:Solutions Manual
EDITION: 3rd Edition
AUTHOR: Marieb
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Living Democracy Brief National Edition 1st Edition by Shea. INSTRUCTOR RESOURCE INFORMATION
TITLE: Living Democracy Brief National Edition
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Shea, Green, Smith
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Human Anatomy & Physiology Laboratory Manual Cat Version Update 9th Edition by Marieb. INSTRUCTOR RESOURCE INFORMATION
TITLE: Human Anatomy & Physiology Laboratory Manual Cat Version Update
RESOURCE:Solutions Manual
EDITION: 9th Edition
AUTHOR: Marieb, Mitchell
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Operations Management Process and Value Chains and Student CD Package 8th Edition by Krajewski. INSTRUCTOR RESOURCE INFORMATION
TITLE: Operations Management Process and Value Chains and Student CD Package
RESOURCE:Solutions Manual
EDITION: 8th Edition
AUTHOR: Krajewski, Ritzman, Malhotra
PUBLISHER: Pearson
Complete downloadable Solutions Manual for Computer Graphics with Open GL 4th Edition by Hearn. INSTRUCTOR RESOURCE INFORMATION
TITLE: Computer Graphics with Open GL
RESOURCE:Solutions Manual
EDITION: 4th Edition
AUTHOR: Hearn, Baker, Carithers
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Business Essentials Sixth Canadian Edition 6th Edition by Ebert. INSTRUCTOR RESOURCE INFORMATION
TITLE: Business Essentials Sixth Canadian Edition
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Ebert, Griffin, Starke, Dracopoulos
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Principles of Operations Management 7th Edition by Heizer. INSTRUCTOR RESOURCE INFORMATION
TITLE: Principles of Operations Management
RESOURCE:Solutions Manual
EDITION: 7th Edition
AUTHOR: Heizer, Render
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Human Anatomy & Physiology Lab Manual Fetal Pig Version 10th Edition by Marieb. INSTRUCTOR RESOURCE INFORMATION
TITLE: Human Anatomy & Physiology Lab Manual Fetal Pig Version
RESOURCE:Solutions Manual
EDITION: 10th Edition
AUTHOR: Marieb, Mitchell
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Prentice Halls Federal Taxation 2014 Comprehensive 27th Edition by Rupert. INSTRUCTOR RESOURCE INFORMATION
TITLE: Prentice Hall’s Federal Taxation 2014 Comprehensive
RESOURCE:Test Bank
EDITION: 27th Edition
AUTHOR: Rupert, Pope, Anderson
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Arboriculture Integrated Management of Landscape Trees Shrubs and Vines 4th Edition by Harris. INSTRUCTOR RESOURCE INFORMATION
TITLE: Arboriculture Integrated Management of Landscape Trees Shrubs and Vines
RESOURCE:Solutions Manual
EDITION: 4th Edition
AUTHOR: Harris, Clark, Matheny
PUBLISHER: Pearson
Complete downloadable Test Bank for Essential Elements of Public Speaking 3rd Edition by DeVito. INSTRUCTOR RESOURCE INFORMATION
TITLE: Essential Elements of Public Speaking
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: DeVito
PUBLISHER: Pearson
Download sample
