Test Bank for Kleppners Advertising Procedure 18th Edition by Lane
$29.00
Complete downloadable Test Bank for Kleppners Advertising Procedure 18th Edition by Lane. INSTRUCTOR RESOURCE INFORMATION
TITLE: Kleppner’s Advertising Procedure
RESOURCE:Test Bank
EDITION: 18th Edition
AUTHOR: Lane, King, Reichert
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Kleppners Advertising Procedure 18th Edition by Lane. INSTRUCTOR RESOURCE INFORMATION
TITLE: Kleppner’s Advertising Procedure
RESOURCE:Test Bank
EDITION: 18th Edition
AUTHOR: Lane, King, Reichert
PUBLISHER: Pearson
Table of content
1. Background of Todays Advertising
2. Roles of Advertising
3. Brand Planning and the Advertising Spiral
4. Target Marketing
5. The Advertising Agency, Media Services, and Other Services
6. The Advertisers Marketing/Advertising Operation
7. Media Strategy
8. Using Television
9. Using Radio
10. Using Newspapers
11. Using Magazines
12. Out-of-Home Advertising
13. Digital and Direct-Response Advertising
14. Sales Promotion
15. Research in Advertising
16. Creating the Message
17. The Total Concept: Words and Visuals
18. Print Production
19. Video and the Commercial
20. The Radio Commercial
21. Trademarks and Packaging
22. The Complete Campaign
23. International Advertising
24. Economic, Social, and Legal Effects of Advertising
Loading...
Reload document 
Open in new tab -
Solutions Manual for Financial Accounting First Canadian Edition 1st Edition by Waybright $29.00Add to cart
Complete downloadable Solutions Manual for Financial Accounting First Canadian Edition 1st Edition by Waybright. INSTRUCTOR RESOURCE INFORMATION
TITLE: Financial Accounting First Canadian Edition
RESOURCE:Solutions Manual
EDITION: 1st Edition
AUTHOR: Waybright, Chen, Pyper
PUBLISHER: Pearson
Download sample -
Test Bank for A Framework for Human Resource Management 6th Edition by Gary Dessler $29.00Add to cart
Complete downloadable Test Bank for A Framework for Human Resource Management 6th Edition by Gary Dessler. INSTRUCTOR RESOURCE INFORMATION
TITLE: A Framework for Human Resource Management
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Gary Dessler
PUBLISHER: Pearson
Download sample -
Test Bank for A Topical Approach to Lifespan Development 8th Edition by Santrock $29.00Add to cart
Complete downloadable Test Bank for A Topical Approach to Lifespan Development 8th Edition by Santrock. INSTRUCTOR RESOURCE INFORMATION
TITLE: A Topical Approach to Lifespan Development
RESOURCE:Test Bank
EDITION: 8th Edition
AUTHOR: Santrock
PUBLISHER: McGraw Hill Higher Education
Download sample -
Solutions Manual for Elementary Statistics Using the TI-83 84 4th Edition by Triola $29.00Add to cart
Complete downloadable Solutions Manual for Elementary Statistics Using the TI-83 84 4th Edition by Triola. INSTRUCTOR RESOURCE INFORMATION
TITLE: Elementary Statistics Using the TI-83 84
RESOURCE:Solutions Manual
EDITION: 4th Edition
AUTHOR: Triola
PUBLISHER: Pearson
Download sample -
Test Bank for Operations Management Creating Value Along the Supply Chain 6th Edition by Russell $25.00Add to cart
Complete downloadable Test Bank for Operations Management Creating Value Along the Supply Chain 6th Edition by Russell. INSTRUCTOR RESOURCE INFORMATION
TITLE: Operations Management Creating Value Along the Supply Chain
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Russell, Taylor
PUBLISHER: John Wiley and Sons
Download sample -
Test Bank for Law for Business 10th Edition by Barnes $29.00Add to cart
Complete downloadable Test Bank for Law for Business 10th Edition by Barnes. INSTRUCTOR RESOURCE INFORMATION
TITLE: Law for Business
RESOURCE:Test Bank
EDITION: 10th Edition
AUTHOR: Barnes, Dworkin, Richards
PUBLISHER: McGraw Hill Higher Education
Download sample
Related Products
Complete downloadable Solutions Manual for Starting Out with Python 2nd Edition by Tony Gaddis. INSTRUCTOR RESOURCE INFORMATION
TITLE: Starting Out with Python
RESOURCE:Solutions Manual
EDITION: 2nd Edition
AUTHOR: Tony Gaddis
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Technical Communication 12th Edition by Lannon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Technical Communication
RESOURCE:Solutions Manual
EDITION: 12th Edition
AUTHOR: Lannon, Gurak
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Human Anatomy & Physiology Laboratory Manual Cat Version Update 9th Edition by Marieb. INSTRUCTOR RESOURCE INFORMATION
TITLE: Human Anatomy & Physiology Laboratory Manual Cat Version Update
RESOURCE:Solutions Manual
EDITION: 9th Edition
AUTHOR: Marieb, Mitchell
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Principles of Operations Management 7th Edition by Heizer. INSTRUCTOR RESOURCE INFORMATION
TITLE: Principles of Operations Management
RESOURCE:Solutions Manual
EDITION: 7th Edition
AUTHOR: Heizer, Render
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Operations Management Process and Value Chains and Student CD Package 8th Edition by Krajewski. INSTRUCTOR RESOURCE INFORMATION
TITLE: Operations Management Process and Value Chains and Student CD Package
RESOURCE:Solutions Manual
EDITION: 8th Edition
AUTHOR: Krajewski, Ritzman, Malhotra
PUBLISHER: Pearson
Complete downloadable Test Bank for Prentice Halls Federal Taxation 2014 Comprehensive 27th Edition by Rupert. INSTRUCTOR RESOURCE INFORMATION
TITLE: Prentice Hall’s Federal Taxation 2014 Comprehensive
RESOURCE:Test Bank
EDITION: 27th Edition
AUTHOR: Rupert, Pope, Anderson
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Management Accounting for Decision Makers 6e with MyAccountingLab access card 6th Edition by Atrill. INSTRUCTOR RESOURCE INFORMATION
TITLE: Management Accounting for Decision Makers 6e with MyAccountingLab access card
RESOURCE:Solutions Manual
EDITION: 6th Edition
AUTHOR: Atrill, McLaney
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Microsoft Office 2007 In Business Core 2nd Edition by Manzo. INSTRUCTOR RESOURCE INFORMATION
TITLE: Microsoft Office 2007 In Business Core
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Manzo, Piziak, Rhoads
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Laboratory Manual for Anatomy & Physiology 3rd Edition by Marieb. INSTRUCTOR RESOURCE INFORMATION
TITLE: Laboratory Manual for Anatomy & Physiology
RESOURCE:Solutions Manual
EDITION: 3rd Edition
AUTHOR: Marieb
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Algebra A Combined Approach 3rd Edition by Martin-Gay. INSTRUCTOR RESOURCE INFORMATION
TITLE: Algebra A Combined Approach
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Martin-Gay
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Business Essentials Sixth Canadian Edition 6th Edition by Ebert. INSTRUCTOR RESOURCE INFORMATION
TITLE: Business Essentials Sixth Canadian Edition
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Ebert, Griffin, Starke, Dracopoulos
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Arriba Comunicacion y cultura 6th Edition by Zayas-Bazan. INSTRUCTOR RESOURCE INFORMATION
TITLE: Arriba Comunicacion y cultura
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Zayas-Bazan, Bacon, Nibert
PUBLISHER: Pearson
Download sample
